Veríssimo, Medéia

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Veríssimo

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Medéia

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Medéia Veríssimo

Biografia

Medéia Veríssimo é Professora Auxiliar da Universidade Portucalense, Doutorada em Turismo e Mestre em Gestão pela Universidade de Aveiro. É membro integrado das Unidades de Investigação REMIT (Research in Economics, Management and Information Technologies) e GOVCOPP (Governance, Competitiveness, and Public Policies). Possui publicações na área do Turismo relacionadas com temas como: sustentabilidade, digitalização, planeamento e desenvolvimento territorial e comunicação e marketing. Afiliação: REMIT – Research on Economics, Management and Information Technologies.

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REMIT – Research on Economics, Management and Information Technologies
Centro de investigação que que tem como objetivo principal produzir e disseminar conhecimento teórico e aplicado que possibilite uma maior compreensão das dinâmicas e tendências económicas, empresariais, territoriais e tecnológicas do mundo contemporâneo e dos seus efeitos socioeconómicos. O REMIT adota uma perspetiva multidisciplinar que integra vários domínios científicos: Economia e Gestão; Ciências e Tecnologia; Turismo, Património e Cultura. Founded in 2017, REMIT – Research on Economics, Management and Information Technologies is a research unit of Portucalense University. Based on a multidisciplinary and interdisciplinary perspective it aims at responding to social challenges through a holistic approach involving a wide range of scientific fields such as Economics, Management, Science, Technology, Tourism, Heritage and Culture. Grounded on the production of advanced scientific knowledge, REMIT has a special focus on its application to the resolution of real issues and challenges, having as strategic orientations: - the understanding of local, national and international environment; - the development of activities oriented to professional practice, namely in the business world.

Resultados da pesquisa

A mostrar 1 - 10 de 18
  • PublicaçãoAcesso Restrito
    Social Media research in the Hotel Industry: A bibliometric analysis
    2023-06-06 - Moraes, Michelle; Durão, Marília; Veríssimo, Medéia
    Social media has become an indispensable marketing tool for tourism and hospitality, emerging as critical platforms for interaction and communication between brands and consumers. In the hotel industry, as in other sectors, social media plays an essential role in affecting the consumer journey and reshaping managerial practices. The remarkable growth of social media over the past decade has boosted interest in social media research, and the number of publications and citations on this theme has increased in recent years. The objective of this study is to review relevant literature pertaining to social media in the hotel industry using bibliometric analysis. It aims at portraying the current state of the art in this subfield of research, which is expected to continue growing and to identify future research opportunities. The present study uses VOSviewer to analyze research 973 documents published from 2017 to 2021, under the category “Hospitality, Leisure, Sports, Tourism,” collected from the Web of Science database. The analysis uncovers three key research groups and topics addressed in the extant literature on social media in the hotel industry: (1) “E-consumer behavior,” referring to social media influence on the customer decision-making process, customers’ perceptions of hotel services, as well as their evaluation of the hotel experience; (2) “Digital strategies for hotel businesses,” describing how social media can be part of the hotel strategy under different perspectives and unveiling the effect of social media on hotel performance; and (3) “Approaches to social media research in the hotel industry,” focusing on current research approaches, such as the use of sentiment analysis by the hotel industry, and the rise of big data and social media analytics.
  • PublicaçãoAcesso Restrito
    Unveiling the key features of a positive service experience at hostels
    2019-10-28 - Costa, Carlos; Veríssimo, Medéia
    Purpose This paper aims to unveil the factors that contribute to a positive hostel experience by electing key features and describing their nature from a customer perspective. Design/methodology/approach The study uses an exploratory, empirical approach, applying netnography to collect information about guests’ experiences from the five selected top-rated hostels in Europe and Latin America. A content analysis of 500 positive reviews was conducted exploring the critical features of service experience in hostel sector. Lisbon and Rio de Janeiro were selected for this study as they are among the destinations that have received top-rated hostel awards. Findings The findings reveal that a hostel experience carries a more symbolic than utilitarian meaning, especially in relation to its social dimension. Results indicate that a hostel stay is positively enhanced by ten key features, namely, staff, supplementary services (e.g. social activities), facilities, location, atmosphere, guests’ interactions, cleanliness, design and decoration, value for money and safety. Staff, supplementary services and facilities were the most mentioned hostel features, which emphasizes their potential to create a favourable environment for social interactions. Research limitations/implications Findings are restricted to a limited sample size and geographical area. The main limitation of the study lies, though, in the lack of studies concerning the specific context of hostels within a service experience approach. Practical implications Some hostels renounce low-quality stigma to establish themselves as a “cool” type of tourist accommodation. Offering a stay based on good value for money and social atmosphere, these establishments are shaping the industry’s future by both redefining the contemporary hostel’s image and attending to modern travellers’ specific needs. Given the increasing importance of hostels to tourism, this study provides information to scholars and industry practitioners who are interested in understanding how service experience can be enhanced in the hospitality industry. Originality/value This paper is a preliminary in-depth examination of factors that positively influence a hostel stay from a customer experience perspective. Thus, it provides insights into service experience management for the tourist accommodation sector.
  • PublicaçãoAcesso Restrito
    A roadmap to interdisciplinary project-based learning: Designing innovative experiences for tourism destinations
    2024-04-15 - Quintela, Joana; Durão, Marília; Veríssimo, Medéia
    This international case study book provides 23 expertly curated case studies on entrepreneurship and innovation in tourism, each with detailed implementation instructions for the instructor to maximise student participation and learning. The dynamic characteristic of the tourism industry under the influence of micro and macro environment factors requires future professionals to be equipped with appropriate skills and competencies to deal with change and development in real-life practices. Curated and developed by industry experts and practitioners, these case studies embody real-world scenarios with the aim of best preparing students for their future careers. This compelling set of case studies explores the dynamics of entrepreneurship in global context, analyses emerging markets and new business models, and elicits the implications of innovation and entrepreneurship in different contexts and within a transdisciplinary perspective. The cases illustrate innovation and entrepreneurship as an accelerator of tourism growth and development, under a sustainable perspective. With reflective questions throughout to aid both in-class discussion and self-study, this book is an ideal study resource for use in higher and vocational education, and its unique, teaching-led approach positions it as a vital study tool for instructors and students alike.
  • PublicaçãoAcesso Aberto
    Do hostels play a role in pleasing Millennial travellers? The Portuguese case
    2018 - Costa, Carlos; Veríssimo, Medéia
    Abstract Purpose – The purpose of this paper is to identify the best hostel practices and trends, and to evaluate and discuss how they are keeping up with the present demand created by the Millennials market. Design/methodology/approach – Methodological approach is based on two complementary qualitative methods: ethnographic participant observation and netnography. Portuguese hostels are the target of this study, as they are considered some of the best in the world. First, a fieldwork was conducted in three top-rated hostels in Lisbon, aiming to immerse in hostel’s environment. Then, 300 online reviews were analysed to identify what customers value the most in those services. Data interpretation was done through a content analysis crossing supply-demand perspectives. Findings – Results indicate that, while staying in a hostel, the Millennials want to: meet people, engage in activities and events, have local experiences, feel comfortable/at home, get good value for money and enjoy the convenience. In return, hostels play an important role in hospitality industry by pleasing the Millennials, by offering: central location, an interactive atmosphere, functional facilities, well-planned design and decoration, a set of activities and events and personal treatment. Originality/value – This paper is one of the few to describe Millennials’ travel behaviour towards hostels’ services.
  • PublicaçãoAcesso Restrito
    Digital communication strategy and tourism: Examining spanish Media coverage about Portugal as a tourist destination
    2023-10-05 - Lobo, Juliana; Hernández, Ángela; Veríssimo, Medéia
    Online media can influence tourists’ decisions and help build the image of destinations, so monitoring media coverage is a crucial aspect of tracking a destination's reputation and evaluating the effectiveness of a digital communication strategy. Considering the relationship with international media is part of the Portuguese communication strategy to project its destination image and increase awareness in priority markets, this paper examines Spanish media coverage about Portugal as a tourist destination. For this purpose, the present study scanned Spanish online news over one year, identifying 81 mentions. Different types of online sources (e.g., news portals, online magazines, blogs, and Websites) were analyzed and then described based on several indicators, such as geographic reach, media names, type of coverage, and key messages. Results point to the fact that, although Portugal has been making online media efforts to reinforce its image as a diversified destination in terms of products and places, Spanish media coverage still associates Portugal with sun and sea tourism, mainly referring to destinations such as the Algarve. Therefore, this study aims to bridge the gap between theory and practice by discussing the relevance of digital media to tourism and describing the case of a destination communication strategy.
  • PublicaçãoAcesso Restrito
    Comunicação digital e estratégia de redes sociais em hotelaria: O caso da rede Marriott International
    2023-07 - Lobo, J.; Veríssimo, Medéia
    O turismo é uma indústria globalizante e um fenómeno, tanto a nível económico como social. É, assim, importante saber o que motiva, nos dias de hoje, os indivíduos a um trânsito permanente. Este nomadismo intermitente, onde cada chegada projeta nova partida, interpela-nos no sentido de percebermos que critérios são tidos em conta para a eleição de um dado destino turístico (em detrimento de tantos outros). Num mundo em que o turismo experiencial se afirma cada vez mais, as redes sociais contribuem para aumentar o valor da experiência dos viajantes, tanto relativamente aos destinos turísticos como aos hotéis, sendo que os agentes do negócio das viagens apostam cada vez mais no Marketing Digital.
  • PublicaçãoAcesso Aberto
    Impactful creativity: The role of entrepreneurship education in driving sustainable development [abstract]
    2023-11-07 - Veríssimo, Medéia; Simão, Emília; Fernandes, Sandra; Durão, Marília; Nogueira, Sónia
    The cultural and creative sector is one of the most dynamic sectors of the portuguese economy, contributing to job creation, innovation, social development, preservation of cultural heritage, and the promotion of the country's image across the globe. [...]
  • PublicaçãoAcesso Aberto
    Sustainable tourist attitudes in urban destinations: The cases of Porto and Lisbon
    2023-06 - Bakas, Fiona; Ramazanova, Makhabbat; Veríssimo, Medéia; Durão, Marília
    Urban tourism destinations are particularly prone to negative impacts due to the high flow of tourists. [...]
  • PublicaçãoAcesso Restrito
    Limits of Acceptable Change (LAC) for Tourism Development in the Historic Centre of Porto (Portugal)
    2021-04-20 - Jordão, Ana Carolina; Breda, Zélia; Stevic, Ivana; Costa, Carlos; Veríssimo, Medéia
    The present study proposes to analyse the impacts of tourism in the historical area of the city of Porto in Portugal, according to the perception of the resident population, in order to define the limits of acceptable change (LAC) for tourism development in this area. Literature suggests that the impacts of tourism are felt more intensely by communities living in tourism destinations, and, because of this, they must be involved to play an active role in the development of local tourism policies. For that reason, the analysis of tourism impacts considering local perceptions is an essential part of adequate tourism planning and management process. The LAC method can be applied in the management of these tourism areas with the need to adapt and consider the changes caused by tourism, helping in the development of strategic plans to support sustainable development. It must be characterised by the active involvement of the community throughout the process, while decisions should be based on results that are acceptable to a variety of stakeholders. Based on the concepts mentioned above and the proposed objectives, the research methodology follows a qualitative approach. The data collection process was based on three focus groups with the participation of several stakeholders involved and/or affected by the development of tourism in the area. Those focus groups underpinned the LAC method and participatory planning, which contributed to the definition of the limits of acceptable change considering tourism development in the historic centre of Porto.
  • PublicaçãoAcesso Restrito
    The Sea by Tradition: From the Slogan to the Brand – Exploring a Successful Case of Territorial Strategy Anchored in the Sea and Tourism
    2020 - Costa, Paulo Teixeira; Veríssimo, Medéia
    Tourism is considered an important tool for the economic growth of territories. However, in an increasingly competitive market, for destinations to stand out from others, it is crucial to build their image considering attributes that are important not only for tourists but above all, for local communities and stakeholders. Additionally, for territories to preserve their functional and symbolic dimensions, it is important to invest in clustering and networking strategies that may strengthen them at local and global levels. In that sense, this chapter presents the trajectory of Ílhavo, a municipality in central Portugal, that reformulated its territorial strategy by defining the sea as the core element that links its past, present, and future. Furthermore, the chapter describes the implementation of the aforementioned strategy, from 1998-2018, reflecting on their implications in terms of brand image and tourism development.