Veríssimo, Medéia
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Veríssimo
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Medéia
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Medéia Veríssimo
Biography
Medéia Veríssimo é Professora Auxiliar da Universidade Portucalense, Doutorada em Turismo e Mestre em Gestão pela Universidade de Aveiro. É membro integrado das Unidades de Investigação REMIT (Research in Economics, Management and Information Technologies) e GOVCOPP (Governance, Competitiveness, and Public Policies). Possui publicações na área do Turismo relacionadas com temas como: sustentabilidade, digitalização, planeamento e desenvolvimento territorial e comunicação e marketing.
Afiliação:
REMIT – Research on Economics, Management and Information Technologies.
Identifiers
9A1E-1BD9-12AB
57203330947Research Projects
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REMIT – Research on Economics, Management and Information Technologies
Centro de investigação que que tem como objetivo principal produzir e disseminar conhecimento teórico e aplicado que possibilite uma maior compreensão das dinâmicas e tendências económicas, empresariais, territoriais e tecnológicas do mundo contemporâneo e dos seus efeitos socioeconómicos. O REMIT adota uma perspetiva multidisciplinar que integra vários domínios científicos: Economia e Gestão; Ciências e Tecnologia; Turismo, Património e Cultura.
Founded in 2017, REMIT – Research on Economics, Management and Information Technologies is a research unit of Portucalense University. Based on a multidisciplinary and interdisciplinary perspective it aims at responding to social challenges through a holistic approach involving a wide range of scientific fields such as Economics, Management, Science, Technology, Tourism, Heritage and Culture.
Grounded on the production of advanced scientific knowledge, REMIT has a special focus on its application to the resolution of real issues and challenges, having as strategic orientations:
- the understanding of local, national and international environment;
- the development of activities oriented to professional practice, namely in the business world.
22 results
Search Results
Now showing 1 - 10 of 22
Publication Restricted Access Gamification as a Research Strategy to Promote Sustainable Urban Tourism2020-06 - Souza, Viviane; Marques, Susana; Costa, Carlos; Veríssimo, MedéiaThis study addresses the methodological avenues of a Ph.D. research aimed at exploring the potentials of gamification to promote sustainable urban tourism destinations. For that purpose, the thesis exposes an hybrid methodological strategy includes elements of experimental design divided into five research phases, of which the development of a gamified app prototype was a crucial part. Preliminary results indicate the benefits and constraints of using gamification as a valuable tool to promote pro-environmental behaviour and enhance sustainable practices at urban tourism destinations. Furthermore, the study reflects on the innovative methods that can contribute to a diversified methodological discussion in tourism management research. The present research is therefore intended to make contributions to the literature on a better understanding of the methodologies used in the scope of gamification and sustainable tourism. At the same time, it provides methodological insights into ways of using gamification as an essential part of the tourism research strategy.Publication Restricted Access Digital communication strategy and tourism: Examining spanish Media coverage about Portugal as a tourist destination2023-10-05 - Lobo, Juliana; Hernández, Ángela; Veríssimo, MedéiaOnline media can influence tourists’ decisions and help build the image of destinations, so monitoring media coverage is a crucial aspect of tracking a destination's reputation and evaluating the effectiveness of a digital communication strategy. Considering the relationship with international media is part of the Portuguese communication strategy to project its destination image and increase awareness in priority markets, this paper examines Spanish media coverage about Portugal as a tourist destination. For this purpose, the present study scanned Spanish online news over one year, identifying 81 mentions. Different types of online sources (e.g., news portals, online magazines, blogs, and Websites) were analyzed and then described based on several indicators, such as geographic reach, media names, type of coverage, and key messages. Results point to the fact that, although Portugal has been making online media efforts to reinforce its image as a diversified destination in terms of products and places, Spanish media coverage still associates Portugal with sun and sea tourism, mainly referring to destinations such as the Algarve. Therefore, this study aims to bridge the gap between theory and practice by discussing the relevance of digital media to tourism and describing the case of a destination communication strategy.Publication Open Access Do hostels play a role in pleasing Millennial travellers? The Portuguese case2018 - Costa, Carlos; Veríssimo, MedéiaAbstract Purpose – The purpose of this paper is to identify the best hostel practices and trends, and to evaluate and discuss how they are keeping up with the present demand created by the Millennials market. Design/methodology/approach – Methodological approach is based on two complementary qualitative methods: ethnographic participant observation and netnography. Portuguese hostels are the target of this study, as they are considered some of the best in the world. First, a fieldwork was conducted in three top-rated hostels in Lisbon, aiming to immerse in hostel’s environment. Then, 300 online reviews were analysed to identify what customers value the most in those services. Data interpretation was done through a content analysis crossing supply-demand perspectives. Findings – Results indicate that, while staying in a hostel, the Millennials want to: meet people, engage in activities and events, have local experiences, feel comfortable/at home, get good value for money and enjoy the convenience. In return, hostels play an important role in hospitality industry by pleasing the Millennials, by offering: central location, an interactive atmosphere, functional facilities, well-planned design and decoration, a set of activities and events and personal treatment. Originality/value – This paper is one of the few to describe Millennials’ travel behaviour towards hostels’ services.Publication Restricted Access Unveiling the key features of a positive service experience at hostels2019-10-28 - Costa, Carlos; Veríssimo, MedéiaPurpose This paper aims to unveil the factors that contribute to a positive hostel experience by electing key features and describing their nature from a customer perspective. Design/methodology/approach The study uses an exploratory, empirical approach, applying netnography to collect information about guests’ experiences from the five selected top-rated hostels in Europe and Latin America. A content analysis of 500 positive reviews was conducted exploring the critical features of service experience in hostel sector. Lisbon and Rio de Janeiro were selected for this study as they are among the destinations that have received top-rated hostel awards. Findings The findings reveal that a hostel experience carries a more symbolic than utilitarian meaning, especially in relation to its social dimension. Results indicate that a hostel stay is positively enhanced by ten key features, namely, staff, supplementary services (e.g. social activities), facilities, location, atmosphere, guests’ interactions, cleanliness, design and decoration, value for money and safety. Staff, supplementary services and facilities were the most mentioned hostel features, which emphasizes their potential to create a favourable environment for social interactions. Research limitations/implications Findings are restricted to a limited sample size and geographical area. The main limitation of the study lies, though, in the lack of studies concerning the specific context of hostels within a service experience approach. Practical implications Some hostels renounce low-quality stigma to establish themselves as a “cool” type of tourist accommodation. Offering a stay based on good value for money and social atmosphere, these establishments are shaping the industry’s future by both redefining the contemporary hostel’s image and attending to modern travellers’ specific needs. Given the increasing importance of hostels to tourism, this study provides information to scholars and industry practitioners who are interested in understanding how service experience can be enhanced in the hospitality industry. Originality/value This paper is a preliminary in-depth examination of factors that positively influence a hostel stay from a customer experience perspective. Thus, it provides insights into service experience management for the tourist accommodation sector.Publication Restricted Access Social Media research in the Hotel Industry: A bibliometric analysis2023-06-06 - Moraes, Michelle; Durão, Marília; Veríssimo, MedéiaSocial media has become an indispensable marketing tool for tourism and hospitality, emerging as critical platforms for interaction and communication between brands and consumers. In the hotel industry, as in other sectors, social media plays an essential role in affecting the consumer journey and reshaping managerial practices. The remarkable growth of social media over the past decade has boosted interest in social media research, and the number of publications and citations on this theme has increased in recent years. The objective of this study is to review relevant literature pertaining to social media in the hotel industry using bibliometric analysis. It aims at portraying the current state of the art in this subfield of research, which is expected to continue growing and to identify future research opportunities. The present study uses VOSviewer to analyze research 973 documents published from 2017 to 2021, under the category “Hospitality, Leisure, Sports, Tourism,” collected from the Web of Science database. The analysis uncovers three key research groups and topics addressed in the extant literature on social media in the hotel industry: (1) “E-consumer behavior,” referring to social media influence on the customer decision-making process, customers’ perceptions of hotel services, as well as their evaluation of the hotel experience; (2) “Digital strategies for hotel businesses,” describing how social media can be part of the hotel strategy under different perspectives and unveiling the effect of social media on hotel performance; and (3) “Approaches to social media research in the hotel industry,” focusing on current research approaches, such as the use of sentiment analysis by the hotel industry, and the rise of big data and social media analytics.Publication Restricted Access How to Overcome the Challenges of Using Netnography in Tourism Research? Reflections on a Ph.D. Journey2019-02-01 - Costa, Carlos; Veríssimo, MedéiaWith the increasing relevance of the use of Internet to contemporary world, online spaces are outstanding as a fruitful field for research. In this context, netnography, also known as online ethnography is emerging as a method progressively used in tourism research. However, as netnography is still a recent method, it lacks further understanding and exploration of its use in the context of tourism studies. Thus, this study aims at identifying the challenges in using netnography as part of the research process in tourism. By describing online ethnography as one of the phases of a mixed-methods study, it addresses how challenging can be finding online groups and reaching the right audience, dealing with the amount of online data and applying complementary methods and triangulation in the context of a Ph.D. thesis in tourism. Finally, this study reflects on strategies to overcome those issues in order to contribute to a diversified methodological discussion in tourism academia.Publication Open Access Sustainable tourist attitudes in urban destinations: The cases of Porto and Lisbon2023-06 - Bakas, Fiona; Ramazanova, Makhabbat; Veríssimo, Medéia; Durão, MaríliaUrban tourism destinations are particularly prone to negative impacts due to the high flow of tourists. [...]Publication Restricted Access A roadmap to interdisciplinary project-based learning: Designing innovative experiences for tourism destinations2024-04-15 - Quintela, Joana A.; Durão, Marília; Veríssimo, MedéiaThis international case study book provides 23 expertly curated case studies on entrepreneurship and innovation in tourism, each with detailed implementation instructions for the instructor to maximise student participation and learning. The dynamic characteristic of the tourism industry under the influence of micro and macro environment factors requires future professionals to be equipped with appropriate skills and competencies to deal with change and development in real-life practices. Curated and developed by industry experts and practitioners, these case studies embody real-world scenarios with the aim of best preparing students for their future careers. This compelling set of case studies explores the dynamics of entrepreneurship in global context, analyses emerging markets and new business models, and elicits the implications of innovation and entrepreneurship in different contexts and within a transdisciplinary perspective. The cases illustrate innovation and entrepreneurship as an accelerator of tourism growth and development, under a sustainable perspective. With reflective questions throughout to aid both in-class discussion and self-study, this book is an ideal study resource for use in higher and vocational education, and its unique, teaching-led approach positions it as a vital study tool for instructors and students alike.Publication Restricted Access The Sea by Tradition: From the Slogan to the Brand – Exploring a Successful Case of Territorial Strategy Anchored in the Sea and Tourism2020 - Costa, Paulo Teixeira; Veríssimo, MedéiaTourism is considered an important tool for the economic growth of territories. However, in an increasingly competitive market, for destinations to stand out from others, it is crucial to build their image considering attributes that are important not only for tourists but above all, for local communities and stakeholders. Additionally, for territories to preserve their functional and symbolic dimensions, it is important to invest in clustering and networking strategies that may strengthen them at local and global levels. In that sense, this chapter presents the trajectory of Ílhavo, a municipality in central Portugal, that reformulated its territorial strategy by defining the sea as the core element that links its past, present, and future. Furthermore, the chapter describes the implementation of the aforementioned strategy, from 1998-2018, reflecting on their implications in terms of brand image and tourism development.Publication Open Access Co-creating experiences in cultural events: The case of three portuguese festivals2023-05-26 - Costa, Paulo Teixeira; Carvalho, Rui; Costa, Carlos; Veríssimo, MedéiaExperience co-creation has received much attention in tourism, events, and festivals literature. Often shared and consumed collectively, those experiences positively affect visitors’ satisfaction, the volume of expenditure, and levels of happiness, being essential for businesses, attractions, and destinations. As add-ons, co-creation experiences can play a significant role in diversifying and differentiating the supply of cultural events while contributing to fostering events and festivals as tools of territorial development. Within this context, this exploratory research aims to analyse the characteristics of co-creation experiences developed in three cultural events. Considering participation and personalisation as two relevant dimensions of experience co-creation, this paper analyses how they can be applied in the context of cultural events. The study follows a comparative approach, describing three cases of cultural events on the central coast of Portugal (Aveiro region). The methodology was based on participant observation and documental analysis of secondary data, namely the events and festivals characteristics, cultural programs, websites, and promotional materials. Major results indicate that two of the three events analysed have better conditions for the participation of visitors and the local communities, mainly due to the considerable number of activities that provide active participation and learning. On the other hand, one of the festivals fosters better conditions for the personalisation of services and experiences compared to the others, mainly due to the venue's characteristics and the way the program is designed. In that sense, the paper highlights the potential for the inclusion of co-creation experiences in events and festivals, providing a set of good practices for events and festival organisers and other tourism agents such as tourism businesses, tourism professionals, and local communities.
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