Veríssimo, Medéia

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Veríssimo

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Medéia

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Medéia Veríssimo

Biografia

Medéia Veríssimo é Professora Auxiliar da Universidade Portucalense, Doutorada em Turismo e Mestre em Gestão pela Universidade de Aveiro. É membro integrado das Unidades de Investigação REMIT (Research in Economics, Management and Information Technologies) e GOVCOPP (Governance, Competitiveness, and Public Policies). Possui publicações na área do Turismo relacionadas com temas como: sustentabilidade, digitalização, planeamento e desenvolvimento territorial e comunicação e marketing. Afiliação: REMIT – Research on Economics, Management and Information Technologies.

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0000-0001-5084-9836
9A1E-1BD9-12AB
57203330947

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REMIT – Research on Economics, Management and Information Technologies
Centro de investigação que que tem como objetivo principal produzir e disseminar conhecimento teórico e aplicado que possibilite uma maior compreensão das dinâmicas e tendências económicas, empresariais, territoriais e tecnológicas do mundo contemporâneo e dos seus efeitos socioeconómicos. O REMIT adota uma perspetiva multidisciplinar que integra vários domínios científicos: Economia e Gestão; Ciências e Tecnologia; Turismo, Património e Cultura. Founded in 2017, REMIT – Research on Economics, Management and Information Technologies is a research unit of Portucalense University. Based on a multidisciplinary and interdisciplinary perspective it aims at responding to social challenges through a holistic approach involving a wide range of scientific fields such as Economics, Management, Science, Technology, Tourism, Heritage and Culture. Grounded on the production of advanced scientific knowledge, REMIT has a special focus on its application to the resolution of real issues and challenges, having as strategic orientations: - the understanding of local, national and international environment; - the development of activities oriented to professional practice, namely in the business world.

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2018 - 201942020 - 202626
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  • Miniatura
    PublicaçãoAcesso Aberto
    Migrant work in tourism and hospitality: A systematic literature review [abstract]
    2025-07-08 - Veríssimo, Medéia; Durão, Marília; Ramazanova, Makhabbat
    This study aims to systematically review existing literature on migrant labour within the tourism and hospitality sectors, identifying key research themes and gaps to inform future investigations. [...]
  • Miniatura
    PublicaçãoAcesso Restrito
    A roadmap to interdisciplinary project-based learning: Designing innovative experiences for tourism destinations
    2024-04-15 - Quintela, Joana A.; Durão, Marília; Veríssimo, Medéia
    This international case study book provides 23 expertly curated case studies on entrepreneurship and innovation in tourism, each with detailed implementation instructions for the instructor to maximise student participation and learning. The dynamic characteristic of the tourism industry under the influence of micro and macro environment factors requires future professionals to be equipped with appropriate skills and competencies to deal with change and development in real-life practices. Curated and developed by industry experts and practitioners, these case studies embody real-world scenarios with the aim of best preparing students for their future careers. This compelling set of case studies explores the dynamics of entrepreneurship in global context, analyses emerging markets and new business models, and elicits the implications of innovation and entrepreneurship in different contexts and within a transdisciplinary perspective. The cases illustrate innovation and entrepreneurship as an accelerator of tourism growth and development, under a sustainable perspective. With reflective questions throughout to aid both in-class discussion and self-study, this book is an ideal study resource for use in higher and vocational education, and its unique, teaching-led approach positions it as a vital study tool for instructors and students alike.
  • PublicaçãoAcesso Restrito
    Social Media research in the Hotel Industry: A bibliometric analysis
    2023-06-06 - Moraes, Michelle; Durão, Marília; Veríssimo, Medéia
    Social media has become an indispensable marketing tool for tourism and hospitality, emerging as critical platforms for interaction and communication between brands and consumers. In the hotel industry, as in other sectors, social media plays an essential role in affecting the consumer journey and reshaping managerial practices. The remarkable growth of social media over the past decade has boosted interest in social media research, and the number of publications and citations on this theme has increased in recent years. The objective of this study is to review relevant literature pertaining to social media in the hotel industry using bibliometric analysis. It aims at portraying the current state of the art in this subfield of research, which is expected to continue growing and to identify future research opportunities. The present study uses VOSviewer to analyze research 973 documents published from 2017 to 2021, under the category “Hospitality, Leisure, Sports, Tourism,” collected from the Web of Science database. The analysis uncovers three key research groups and topics addressed in the extant literature on social media in the hotel industry: (1) “E-consumer behavior,” referring to social media influence on the customer decision-making process, customers’ perceptions of hotel services, as well as their evaluation of the hotel experience; (2) “Digital strategies for hotel businesses,” describing how social media can be part of the hotel strategy under different perspectives and unveiling the effect of social media on hotel performance; and (3) “Approaches to social media research in the hotel industry,” focusing on current research approaches, such as the use of sentiment analysis by the hotel industry, and the rise of big data and social media analytics.
  • PublicaçãoAcesso Restrito
    The Sea by Tradition: From the Slogan to the Brand – Exploring a Successful Case of Territorial Strategy Anchored in the Sea and Tourism
    2020 - Costa, Paulo Teixeira; Veríssimo, Medéia
    Tourism is considered an important tool for the economic growth of territories. However, in an increasingly competitive market, for destinations to stand out from others, it is crucial to build their image considering attributes that are important not only for tourists but above all, for local communities and stakeholders. Additionally, for territories to preserve their functional and symbolic dimensions, it is important to invest in clustering and networking strategies that may strengthen them at local and global levels. In that sense, this chapter presents the trajectory of Ílhavo, a municipality in central Portugal, that reformulated its territorial strategy by defining the sea as the core element that links its past, present, and future. Furthermore, the chapter describes the implementation of the aforementioned strategy, from 1998-2018, reflecting on their implications in terms of brand image and tourism development.
  • Miniatura
    PublicaçãoAcesso Aberto
    Sustainable tourist attitudes in urban destinations: The cases of Porto and Lisbon
    2023-06 - Bakas, Fiona; Ramazanova, Makhabbat; Veríssimo, Medéia; Durão, Marília
    Urban tourism destinations are particularly prone to negative impacts due to the high flow of tourists. [...]
  • PublicaçãoAcesso Restrito
    Unveiling the key features of a positive service experience at hostels
    2019-10-28 - Costa, Carlos; Veríssimo, Medéia
    Purpose This paper aims to unveil the factors that contribute to a positive hostel experience by electing key features and describing their nature from a customer perspective. Design/methodology/approach The study uses an exploratory, empirical approach, applying netnography to collect information about guests’ experiences from the five selected top-rated hostels in Europe and Latin America. A content analysis of 500 positive reviews was conducted exploring the critical features of service experience in hostel sector. Lisbon and Rio de Janeiro were selected for this study as they are among the destinations that have received top-rated hostel awards. Findings The findings reveal that a hostel experience carries a more symbolic than utilitarian meaning, especially in relation to its social dimension. Results indicate that a hostel stay is positively enhanced by ten key features, namely, staff, supplementary services (e.g. social activities), facilities, location, atmosphere, guests’ interactions, cleanliness, design and decoration, value for money and safety. Staff, supplementary services and facilities were the most mentioned hostel features, which emphasizes their potential to create a favourable environment for social interactions. Research limitations/implications Findings are restricted to a limited sample size and geographical area. The main limitation of the study lies, though, in the lack of studies concerning the specific context of hostels within a service experience approach. Practical implications Some hostels renounce low-quality stigma to establish themselves as a “cool” type of tourist accommodation. Offering a stay based on good value for money and social atmosphere, these establishments are shaping the industry’s future by both redefining the contemporary hostel’s image and attending to modern travellers’ specific needs. Given the increasing importance of hostels to tourism, this study provides information to scholars and industry practitioners who are interested in understanding how service experience can be enhanced in the hospitality industry. Originality/value This paper is a preliminary in-depth examination of factors that positively influence a hostel stay from a customer experience perspective. Thus, it provides insights into service experience management for the tourist accommodation sector.
  • Miniatura
    PublicaçãoAcesso Aberto
    Media narratives of immigration in the tourism and hospitality sector in Portugal [abstract]
    2025-06-04 - Veríssimo, Medéia; Lobo, Juliana; Martins, Joana; Sant'Ana, Fernanda
    This study aims to analyze how Portuguese media has portrayed immigration in the tourism and hospitality sectors from 2020 to 2024. [...]
  • Miniatura
    PublicaçãoAcesso Aberto
    Overtourism and tourismphobia: A systematic literature review
    2020 - Moraes, Michelle; Breda, Zélia; Guizi, Alan; Costa, Carlos; Veríssimo, Medéia
    This paper aims at examining how overtourism and tourismphobia are being approached as emergent research topics in current tourism literature. It conducts an analysis of 154 documents, indexed in the Web of Science (WoS) Core Collection and Scopus databases. The study follows a quantitative and qualitative approach, with the support of VOSviewer and HistCite softwares for a descriptive content analysis. The analysis focuses on highlighting important aspects in terms of the most frequent publication sources (authors and journals); co-citation, as well as dimensions and research streams; methodologies used; results obtained; and implications for future research. The literature review unveiled that the concepts of overtourism and tourismphobia are usually related to destinations' development, negative impacts, and tourism policies and regulation. Results show that, although tourism excesses and conflicts have been studied for long, ‘overtourism' and ‘tourismphobia' have become usual terms, mainly within the past three years. Even though the adoption of the terms can be considered by some as a ‘trend', the in-depth analysis of the topics shed light on how ‘old' concepts can evolve to adapt to contemporary tourism issues. Further studies are needed in tracking the evolution of these topics and their implications on the future of tourism.
  • PublicaçãoAcesso Restrito
    Short-term accommodation and overtourism in Portuguese urban centres
    2019 - Costa, Carlos; Stevic, Ivana; Silva, Margarida Ferreira da; Veríssimo, Medéia
    This chapter (i) explores the connection between short-term accommodation growth and overtourism in two major Portuguese cities, Lisbon and Porto, where this growth has been most notable; and (ii) makes a comparison with the medium-sized city of Aveiro, where the tendency to be governed by tourism-focused growth has recently emerged. The chapter examines whether the overtourism phenomenon emerged as a consequence of the short-term accommodation boom, or if overtourism led to expansion of this accommodation type, in the context of urban tourism in the three Portuguese cities.
  • PublicaçãoAcesso Restrito
    How can gamification contribute to achieve SDGs? : Exploring the opportunities and challenges of ecogamification for tourism
    2020-03-18 - Souza, Viviane Silva; Marques, Susana Regina Bacelar de Vasconcelos; Veríssimo, Medéia
    Purpose Ecogamification can make a positive impact on Tourism. With this in mind, the present study aims to examine specific stakeholders – those positioned at the upstream side of gamification process – and their perspectives concerning not only the benefits, but also the challenges of (eco)gamification. Design/methodology/approach The study follows a qualitative-exploratory approach and bases its results on the analysis of 10 in-depth interviews conducted with buyers and providers from the emerging Portuguese tourism and tech markets. Findings Results shed light on key benefits of ecogamification, including its potential to promote “green” behaviour, transmit complex information through entertainment, reward users for good practices, improve engagement and help avoiding overtourism. Simultaneously, there are important challenges to overcome, including the lack of investment, resistance to new technologies, low eco-consciousness of tourists and distraction from issues that matter. Further, findings show that ecogamification takes on different and specific roles for buyers and providers. Research limitations/implications The research limitations are mainly related to the sample size. Practical implications An effective ecogamification process depends on the integration of the supply and demand sides and, at the same time, on the responsibility of different stakeholders (providers, buyers, players) across the value chain, through a broad logic of B2B2C. Originality/value This study contributes towards a better understanding of ecogamification in tourism, through the eyes of buyers and providers and also provides insights regarding the role of these specific stakeholders and the relationship between them.