Veríssimo, Medéia
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Veríssimo
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Medéia
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Medéia Veríssimo
Biography
Medéia Veríssimo é Professora Auxiliar da Universidade Portucalense, Doutorada em Turismo e Mestre em Gestão pela Universidade de Aveiro. É membro integrado das Unidades de Investigação REMIT (Research in Economics, Management and Information Technologies) e GOVCOPP (Governance, Competitiveness, and Public Policies). Possui publicações na área do Turismo relacionadas com temas como: sustentabilidade, digitalização, planeamento e desenvolvimento territorial e comunicação e marketing.
Afiliação:
REMIT – Research on Economics, Management and Information Technologies.
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9A1E-1BD9-12AB
57203330947Research Projects
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REMIT – Research on Economics, Management and Information Technologies
Centro de investigação que que tem como objetivo principal produzir e disseminar conhecimento teórico e aplicado que possibilite uma maior compreensão das dinâmicas e tendências económicas, empresariais, territoriais e tecnológicas do mundo contemporâneo e dos seus efeitos socioeconómicos. O REMIT adota uma perspetiva multidisciplinar que integra vários domínios científicos: Economia e Gestão; Ciências e Tecnologia; Turismo, Património e Cultura.
Founded in 2017, REMIT – Research on Economics, Management and Information Technologies is a research unit of Portucalense University. Based on a multidisciplinary and interdisciplinary perspective it aims at responding to social challenges through a holistic approach involving a wide range of scientific fields such as Economics, Management, Science, Technology, Tourism, Heritage and Culture.
Grounded on the production of advanced scientific knowledge, REMIT has a special focus on its application to the resolution of real issues and challenges, having as strategic orientations:
- the understanding of local, national and international environment;
- the development of activities oriented to professional practice, namely in the business world.
20 results
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Now showing 1 - 10 of 20
Publication Restricted Access Social Media research in the Hotel Industry: A bibliometric analysis2023-06-06 - Moraes, Michelle; Durão, Marília; Veríssimo, MedéiaSocial media has become an indispensable marketing tool for tourism and hospitality, emerging as critical platforms for interaction and communication between brands and consumers. In the hotel industry, as in other sectors, social media plays an essential role in affecting the consumer journey and reshaping managerial practices. The remarkable growth of social media over the past decade has boosted interest in social media research, and the number of publications and citations on this theme has increased in recent years. The objective of this study is to review relevant literature pertaining to social media in the hotel industry using bibliometric analysis. It aims at portraying the current state of the art in this subfield of research, which is expected to continue growing and to identify future research opportunities. The present study uses VOSviewer to analyze research 973 documents published from 2017 to 2021, under the category “Hospitality, Leisure, Sports, Tourism,” collected from the Web of Science database. The analysis uncovers three key research groups and topics addressed in the extant literature on social media in the hotel industry: (1) “E-consumer behavior,” referring to social media influence on the customer decision-making process, customers’ perceptions of hotel services, as well as their evaluation of the hotel experience; (2) “Digital strategies for hotel businesses,” describing how social media can be part of the hotel strategy under different perspectives and unveiling the effect of social media on hotel performance; and (3) “Approaches to social media research in the hotel industry,” focusing on current research approaches, such as the use of sentiment analysis by the hotel industry, and the rise of big data and social media analytics.Publication Restricted Access Tourism and Hospitality internships in Higher Education: A competency-based framework2024-09-29 - Quintela, Joana; Durão, Marília; Veríssimo, Medéia; Marques, JorgeHigher education internships have the general goal of providing an active learning experience that supplements classroom learning, helping students transition to the labor market. Thus, internships can provide a valuable practical background to entering the labor market. Through internships, students can develop and apply the skills, theories, and concepts learned in their study programs, as well as gain industry-specific knowledge and competencies, enhancing their employability. Internships are also perceived as critical experiences influencing students’ decisions to join the tourism and hospitality workforce. First-hand experiences can give students a more robust and realistic view of the industry, playing a decisive role in shaping their future behavior. This research aims to contribute to a deeper understanding of the on-the-job training experiences of tourism and hospitality management students, modeling a competency-based framework. An exploratory research approach was adopted, combining theoretical and empirical methods: a comprehensive review of the extant literature on relevant skills and competencies for the tourism and hospitality industry and the analysis of undergraduate students’ accounts collected from internship reports that offered insights into the practical experiences of students and the competencies developed herewith. This study proposes a conceptual framework that integrates three sets of competencies: (i) cognitive and functional competencies, (ii) personal and social competencies, and (iii) professional competencies. Active learning experiences such as internships are posited as part of a formative continuum that begins with undergraduate education and transfers to the labor market. The proposed framework advances research in higher-level skill development and assists educators and organizational leaders in developing a graduate-level skilled workforce more efficiently by considering the strategic role of internships.Publication Restricted Access Comunicação digital e estratégia de redes sociais em hotelaria: O caso da rede Marriott International2023-07 - Lobo, J.; Veríssimo, MedéiaO turismo é uma indústria globalizante e um fenómeno, tanto a nível económico como social. É, assim, importante saber o que motiva, nos dias de hoje, os indivíduos a um trânsito permanente. Este nomadismo intermitente, onde cada chegada projeta nova partida, interpela-nos no sentido de percebermos que critérios são tidos em conta para a eleição de um dado destino turístico (em detrimento de tantos outros). Num mundo em que o turismo experiencial se afirma cada vez mais, as redes sociais contribuem para aumentar o valor da experiência dos viajantes, tanto relativamente aos destinos turísticos como aos hotéis, sendo que os agentes do negócio das viagens apostam cada vez mais no Marketing Digital.Publication Restricted Access How to Overcome the Challenges of Using Netnography in Tourism Research? Reflections on a Ph.D. Journey2019-02-01 - Costa, Carlos; Veríssimo, MedéiaWith the increasing relevance of the use of Internet to contemporary world, online spaces are outstanding as a fruitful field for research. In this context, netnography, also known as online ethnography is emerging as a method progressively used in tourism research. However, as netnography is still a recent method, it lacks further understanding and exploration of its use in the context of tourism studies. Thus, this study aims at identifying the challenges in using netnography as part of the research process in tourism. By describing online ethnography as one of the phases of a mixed-methods study, it addresses how challenging can be finding online groups and reaching the right audience, dealing with the amount of online data and applying complementary methods and triangulation in the context of a Ph.D. thesis in tourism. Finally, this study reflects on strategies to overcome those issues in order to contribute to a diversified methodological discussion in tourism academia.Publication Open Access Sustainable tourist attitudes in urban destinations: The cases of Porto and Lisbon2023-06 - Bakas, Fiona; Ramazanova, Makhabbat; Veríssimo, Medéia; Durão, MaríliaUrban tourism destinations are particularly prone to negative impacts due to the high flow of tourists. [...]Publication Restricted Access A roadmap to interdisciplinary project-based learning: Designing innovative experiences for tourism destinations2024-04-15 - Quintela, Joana; Durão, Marília; Veríssimo, MedéiaThis international case study book provides 23 expertly curated case studies on entrepreneurship and innovation in tourism, each with detailed implementation instructions for the instructor to maximise student participation and learning. The dynamic characteristic of the tourism industry under the influence of micro and macro environment factors requires future professionals to be equipped with appropriate skills and competencies to deal with change and development in real-life practices. Curated and developed by industry experts and practitioners, these case studies embody real-world scenarios with the aim of best preparing students for their future careers. This compelling set of case studies explores the dynamics of entrepreneurship in global context, analyses emerging markets and new business models, and elicits the implications of innovation and entrepreneurship in different contexts and within a transdisciplinary perspective. The cases illustrate innovation and entrepreneurship as an accelerator of tourism growth and development, under a sustainable perspective. With reflective questions throughout to aid both in-class discussion and self-study, this book is an ideal study resource for use in higher and vocational education, and its unique, teaching-led approach positions it as a vital study tool for instructors and students alike.Publication Restricted Access The Sea by Tradition: From the Slogan to the Brand – Exploring a Successful Case of Territorial Strategy Anchored in the Sea and Tourism2020 - Costa, Paulo Teixeira; Veríssimo, MedéiaTourism is considered an important tool for the economic growth of territories. However, in an increasingly competitive market, for destinations to stand out from others, it is crucial to build their image considering attributes that are important not only for tourists but above all, for local communities and stakeholders. Additionally, for territories to preserve their functional and symbolic dimensions, it is important to invest in clustering and networking strategies that may strengthen them at local and global levels. In that sense, this chapter presents the trajectory of Ílhavo, a municipality in central Portugal, that reformulated its territorial strategy by defining the sea as the core element that links its past, present, and future. Furthermore, the chapter describes the implementation of the aforementioned strategy, from 1998-2018, reflecting on their implications in terms of brand image and tourism development.Publication Open Access Co-creating experiences in cultural events: The case of three portuguese festivals2023-05-26 - Costa, Paulo Teixeira; Carvalho, Rui; Costa, Carlos; Veríssimo, MedéiaExperience co-creation has received much attention in tourism, events, and festivals literature. Often shared and consumed collectively, those experiences positively affect visitors’ satisfaction, the volume of expenditure, and levels of happiness, being essential for businesses, attractions, and destinations. As add-ons, co-creation experiences can play a significant role in diversifying and differentiating the supply of cultural events while contributing to fostering events and festivals as tools of territorial development. Within this context, this exploratory research aims to analyse the characteristics of co-creation experiences developed in three cultural events. Considering participation and personalisation as two relevant dimensions of experience co-creation, this paper analyses how they can be applied in the context of cultural events. The study follows a comparative approach, describing three cases of cultural events on the central coast of Portugal (Aveiro region). The methodology was based on participant observation and documental analysis of secondary data, namely the events and festivals characteristics, cultural programs, websites, and promotional materials. Major results indicate that two of the three events analysed have better conditions for the participation of visitors and the local communities, mainly due to the considerable number of activities that provide active participation and learning. On the other hand, one of the festivals fosters better conditions for the personalisation of services and experiences compared to the others, mainly due to the venue's characteristics and the way the program is designed. In that sense, the paper highlights the potential for the inclusion of co-creation experiences in events and festivals, providing a set of good practices for events and festival organisers and other tourism agents such as tourism businesses, tourism professionals, and local communities.Publication Restricted Access Short-term accommodation and overtourism in Portuguese urban centres2019 - Costa, Carlos; Stevic, Ivana; Silva, Margarida Ferreira da; Veríssimo, MedéiaThis chapter (i) explores the connection between short-term accommodation growth and overtourism in two major Portuguese cities, Lisbon and Porto, where this growth has been most notable; and (ii) makes a comparison with the medium-sized city of Aveiro, where the tendency to be governed by tourism-focused growth has recently emerged. The chapter examines whether the overtourism phenomenon emerged as a consequence of the short-term accommodation boom, or if overtourism led to expansion of this accommodation type, in the context of urban tourism in the three Portuguese cities.Publication Restricted Access Residents’ perceptions of negative tourism impacts and mitigation strategies: The case of Porto2024-04-19 - Stevic, Ivana; Rodrigues, Vítor; Breda, Zélia; Veríssimo, Medéia; Silva, Ana Margarida Ferreira da; Costa, Carlos Manuel Martins daPurpose This paper aims to analyse residents’ perceptions of tourism growth in Porto prior to the COVID-19 pandemic, aiming to determine the most appropriate strategies to mitigate negative tourism impacts. Studies on resident perceptions of tourism impacts are still scarce, particularly the ones addressing the topic in the context of Portuguese urban tourism areas. Design/methodology/approach Data was collected through an online survey, focusing on three categories of impacts: (i) economic, (ii) sociocultural (iii) and spatial-environmental, and the respective mitigation strategies, analysed from the perspective of Porto’s residents. Descriptive and bivariate statistics – T-test and Eta correlation – were used to analyse the collected data. Findings Respondents who live in the city centre experience specific tourism impacts more negatively, when compared to those living outside the inner-city area. Furthermore, no strong correlation is found between the said impacts and the respective mitigation strategies. However, creating awareness among tourists about acceptable behaviour in shared spaces is the strategy that stands out, as it has a medium correlation with all three impact categories. Most impact-strategy associations are weak, meaning that the defined strategies are not the most case-appropriate, which is something that policymakers should address. Originality/value To the best of the author’s/authors’ knowledge, this is the first study to adopt this approach in tackling the negative impacts of rapid tourism growth in Porto.