Veríssimo, Medéia
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Veríssimo
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Medéia
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Medéia Veríssimo
Biography
Medéia Veríssimo é Professora Auxiliar da Universidade Portucalense, Doutorada em Turismo e Mestre em Gestão pela Universidade de Aveiro. É membro integrado das Unidades de Investigação REMIT (Research in Economics, Management and Information Technologies) e GOVCOPP (Governance, Competitiveness, and Public Policies). Possui publicações na área do Turismo relacionadas com temas como: sustentabilidade, digitalização, planeamento e desenvolvimento territorial e comunicação e marketing.
Afiliação:
REMIT – Research on Economics, Management and Information Technologies.
Identifiers
9A1E-1BD9-12AB
57203330947Research Projects
Organizational Units
REMIT – Research on Economics, Management and Information Technologies
Centro de investigação que que tem como objetivo principal produzir e disseminar conhecimento teórico e aplicado que possibilite uma maior compreensão das dinâmicas e tendências económicas, empresariais, territoriais e tecnológicas do mundo contemporâneo e dos seus efeitos socioeconómicos. O REMIT adota uma perspetiva multidisciplinar que integra vários domínios científicos: Economia e Gestão; Ciências e Tecnologia; Turismo, Património e Cultura.
Founded in 2017, REMIT – Research on Economics, Management and Information Technologies is a research unit of Portucalense University. Based on a multidisciplinary and interdisciplinary perspective it aims at responding to social challenges through a holistic approach involving a wide range of scientific fields such as Economics, Management, Science, Technology, Tourism, Heritage and Culture.
Grounded on the production of advanced scientific knowledge, REMIT has a special focus on its application to the resolution of real issues and challenges, having as strategic orientations:
- the understanding of local, national and international environment;
- the development of activities oriented to professional practice, namely in the business world.
22 results
Search Results
Now showing 1 - 10 of 22
Publication Open Access Impactful creativity: The role of entrepreneurship Education in driving sustainable development in the cultural and creative industries2025-02-01 - Durão, Marília; Simão, Emília; Veríssimo, Medéia; Nogueira, Sónia; Fernandes, SandraThe cultural and creative sector is one of the most dynamic sectors of the Portuguese economy, contributing to job creation, innovation, social development, preservation of cultural heritage, and the promotion of the country’s image across the globe. Entrepreneurship in the cultural and creative industries (CCIs) plays a crucial role in creating new opportunities for employment and revenue generation. Therefore, entrepreneurship education is receiving increasing attention as a means to contribute to the sustainable development of the cultural and creative sector. Underpinned on an Erasmus+ Project, FENICE ‘Fostering Entrepreneurship and Innovation in Cultural and Creative Industries through Interdisciplinary Education’, the present research contributes to the discussion on the main challenges of entrepreneurship education for the CCIs. Using a qualitative research design, this exploratory study employs a focus group with purposeful sampling as the research method. An online focus group was conducted in February 2023, with 11 participants identified as renowned professionals and experts in various cultural, artistic, and creative fields in Portugal. Preliminary results suggest that creatives are perceived, by nature, as entrepreneurial-oriented and often motivated by passion and a sense of mission. However, they also face a generalized lack of perspective on how products/services from the CCIs should be capitalized or how different monetization models may apply to them, especially when culture is perceived more as a symbolic than a capitalizable good. For many cultural and creative entrepreneurs, difficulties arise when understanding how business or project management tools can contribute to their professional growth within the CCIs.Publication Restricted Access Gamification as a Research Strategy to Promote Sustainable Urban Tourism2020-06 - Souza, Viviane; Marques, Susana; Costa, Carlos; Veríssimo, MedéiaThis study addresses the methodological avenues of a Ph.D. research aimed at exploring the potentials of gamification to promote sustainable urban tourism destinations. For that purpose, the thesis exposes an hybrid methodological strategy includes elements of experimental design divided into five research phases, of which the development of a gamified app prototype was a crucial part. Preliminary results indicate the benefits and constraints of using gamification as a valuable tool to promote pro-environmental behaviour and enhance sustainable practices at urban tourism destinations. Furthermore, the study reflects on the innovative methods that can contribute to a diversified methodological discussion in tourism management research. The present research is therefore intended to make contributions to the literature on a better understanding of the methodologies used in the scope of gamification and sustainable tourism. At the same time, it provides methodological insights into ways of using gamification as an essential part of the tourism research strategy.Publication Restricted Access Digital communication strategy and tourism: Examining spanish Media coverage about Portugal as a tourist destination2023-10-05 - Lobo, Juliana; Hernández, Ángela; Veríssimo, MedéiaOnline media can influence tourists’ decisions and help build the image of destinations, so monitoring media coverage is a crucial aspect of tracking a destination's reputation and evaluating the effectiveness of a digital communication strategy. Considering the relationship with international media is part of the Portuguese communication strategy to project its destination image and increase awareness in priority markets, this paper examines Spanish media coverage about Portugal as a tourist destination. For this purpose, the present study scanned Spanish online news over one year, identifying 81 mentions. Different types of online sources (e.g., news portals, online magazines, blogs, and Websites) were analyzed and then described based on several indicators, such as geographic reach, media names, type of coverage, and key messages. Results point to the fact that, although Portugal has been making online media efforts to reinforce its image as a diversified destination in terms of products and places, Spanish media coverage still associates Portugal with sun and sea tourism, mainly referring to destinations such as the Algarve. Therefore, this study aims to bridge the gap between theory and practice by discussing the relevance of digital media to tourism and describing the case of a destination communication strategy.Publication Open Access Impactful creativity: The role of entrepreneurship education in driving sustainable development [abstract]2023-11-07 - Veríssimo, Medéia; Simão, Emília; Fernandes, Sandra; Durão, Marília; Nogueira, SóniaThe cultural and creative sector is one of the most dynamic sectors of the portuguese economy, contributing to job creation, innovation, social development, preservation of cultural heritage, and the promotion of the country's image across the globe. [...]Publication Open Access Do hostels play a role in pleasing Millennial travellers? The Portuguese case2018 - Costa, Carlos; Veríssimo, MedéiaAbstract Purpose – The purpose of this paper is to identify the best hostel practices and trends, and to evaluate and discuss how they are keeping up with the present demand created by the Millennials market. Design/methodology/approach – Methodological approach is based on two complementary qualitative methods: ethnographic participant observation and netnography. Portuguese hostels are the target of this study, as they are considered some of the best in the world. First, a fieldwork was conducted in three top-rated hostels in Lisbon, aiming to immerse in hostel’s environment. Then, 300 online reviews were analysed to identify what customers value the most in those services. Data interpretation was done through a content analysis crossing supply-demand perspectives. Findings – Results indicate that, while staying in a hostel, the Millennials want to: meet people, engage in activities and events, have local experiences, feel comfortable/at home, get good value for money and enjoy the convenience. In return, hostels play an important role in hospitality industry by pleasing the Millennials, by offering: central location, an interactive atmosphere, functional facilities, well-planned design and decoration, a set of activities and events and personal treatment. Originality/value – This paper is one of the few to describe Millennials’ travel behaviour towards hostels’ services.Publication Restricted Access Tourism and Hospitality internships in Higher Education: A competency-based framework2023-12-12 - Quintela, Joana; Marques, Jorge; Durão, Marília; Veríssimo, MedéiaHigher education internships have the general goal of providing an active learning experience that supplements classroom learning, helping students transition to the labor market. Thus, internships can provide a valuable practical background to entering the labor market. Through internships, students can develop and apply the skills, theories, and concepts learned in their study programs, as well as gain industry-specific knowledge and competencies, enhancing their employability. Internships are also perceived as critical experiences influencing students’ decisions to join the tourism and hospitality workforce. First-hand experiences can give students a more robust and realistic view of the industry, playing a decisive role in shaping their future behavior. This research aims to contribute to a deeper understanding of the on-the-job training experiences of tourism and hospitality management students, modeling a competency-based framework. An exploratory research approach was adopted, combining theoretical and empirical methods: a comprehensive review of the extant literature on relevant skills and competencies for the tourism and hospitality industry and the analysis of undergraduate students’ accounts collected from internship reports that offered insights into the practical experiences of students and the competencies developed herewith. This study proposes a conceptual framework that integrates three sets of competencies: (i) cognitive and functional competencies, (ii) personal and social competencies, and (iii) professional competencies. Active learning experiences such as internships are posited as part of a formative continuum that begins with undergraduate education and transfers to the labor market. The proposed framework advances research in higher-level skill development and assists educators and organizational leaders in developing a graduate-level skilled workforce more efficiently by considering the strategic role of internships.Publication Restricted Access Unveiling the key features of a positive service experience at hostels2019-10-28 - Costa, Carlos; Veríssimo, MedéiaPurpose This paper aims to unveil the factors that contribute to a positive hostel experience by electing key features and describing their nature from a customer perspective. Design/methodology/approach The study uses an exploratory, empirical approach, applying netnography to collect information about guests’ experiences from the five selected top-rated hostels in Europe and Latin America. A content analysis of 500 positive reviews was conducted exploring the critical features of service experience in hostel sector. Lisbon and Rio de Janeiro were selected for this study as they are among the destinations that have received top-rated hostel awards. Findings The findings reveal that a hostel experience carries a more symbolic than utilitarian meaning, especially in relation to its social dimension. Results indicate that a hostel stay is positively enhanced by ten key features, namely, staff, supplementary services (e.g. social activities), facilities, location, atmosphere, guests’ interactions, cleanliness, design and decoration, value for money and safety. Staff, supplementary services and facilities were the most mentioned hostel features, which emphasizes their potential to create a favourable environment for social interactions. Research limitations/implications Findings are restricted to a limited sample size and geographical area. The main limitation of the study lies, though, in the lack of studies concerning the specific context of hostels within a service experience approach. Practical implications Some hostels renounce low-quality stigma to establish themselves as a “cool” type of tourist accommodation. Offering a stay based on good value for money and social atmosphere, these establishments are shaping the industry’s future by both redefining the contemporary hostel’s image and attending to modern travellers’ specific needs. Given the increasing importance of hostels to tourism, this study provides information to scholars and industry practitioners who are interested in understanding how service experience can be enhanced in the hospitality industry. Originality/value This paper is a preliminary in-depth examination of factors that positively influence a hostel stay from a customer experience perspective. Thus, it provides insights into service experience management for the tourist accommodation sector.Publication Restricted Access Social Media research in the Hotel Industry: A bibliometric analysis2023-06-06 - Moraes, Michelle; Durão, Marília; Veríssimo, MedéiaSocial media has become an indispensable marketing tool for tourism and hospitality, emerging as critical platforms for interaction and communication between brands and consumers. In the hotel industry, as in other sectors, social media plays an essential role in affecting the consumer journey and reshaping managerial practices. The remarkable growth of social media over the past decade has boosted interest in social media research, and the number of publications and citations on this theme has increased in recent years. The objective of this study is to review relevant literature pertaining to social media in the hotel industry using bibliometric analysis. It aims at portraying the current state of the art in this subfield of research, which is expected to continue growing and to identify future research opportunities. The present study uses VOSviewer to analyze research 973 documents published from 2017 to 2021, under the category “Hospitality, Leisure, Sports, Tourism,” collected from the Web of Science database. The analysis uncovers three key research groups and topics addressed in the extant literature on social media in the hotel industry: (1) “E-consumer behavior,” referring to social media influence on the customer decision-making process, customers’ perceptions of hotel services, as well as their evaluation of the hotel experience; (2) “Digital strategies for hotel businesses,” describing how social media can be part of the hotel strategy under different perspectives and unveiling the effect of social media on hotel performance; and (3) “Approaches to social media research in the hotel industry,” focusing on current research approaches, such as the use of sentiment analysis by the hotel industry, and the rise of big data and social media analytics.Publication Restricted Access Tourism and Hospitality internships in Higher Education: A competency-based framework2024-09-29 - Quintela, Joana; Durão, Marília; Veríssimo, Medéia; Marques, JorgeHigher education internships have the general goal of providing an active learning experience that supplements classroom learning, helping students transition to the labor market. Thus, internships can provide a valuable practical background to entering the labor market. Through internships, students can develop and apply the skills, theories, and concepts learned in their study programs, as well as gain industry-specific knowledge and competencies, enhancing their employability. Internships are also perceived as critical experiences influencing students’ decisions to join the tourism and hospitality workforce. First-hand experiences can give students a more robust and realistic view of the industry, playing a decisive role in shaping their future behavior. This research aims to contribute to a deeper understanding of the on-the-job training experiences of tourism and hospitality management students, modeling a competency-based framework. An exploratory research approach was adopted, combining theoretical and empirical methods: a comprehensive review of the extant literature on relevant skills and competencies for the tourism and hospitality industry and the analysis of undergraduate students’ accounts collected from internship reports that offered insights into the practical experiences of students and the competencies developed herewith. This study proposes a conceptual framework that integrates three sets of competencies: (i) cognitive and functional competencies, (ii) personal and social competencies, and (iii) professional competencies. Active learning experiences such as internships are posited as part of a formative continuum that begins with undergraduate education and transfers to the labor market. The proposed framework advances research in higher-level skill development and assists educators and organizational leaders in developing a graduate-level skilled workforce more efficiently by considering the strategic role of internships.Publication Restricted Access Comunicação digital e estratégia de redes sociais em hotelaria: O caso da rede Marriott International2023-07 - Lobo, J.; Veríssimo, MedéiaO turismo é uma indústria globalizante e um fenómeno, tanto a nível económico como social. É, assim, importante saber o que motiva, nos dias de hoje, os indivíduos a um trânsito permanente. Este nomadismo intermitente, onde cada chegada projeta nova partida, interpela-nos no sentido de percebermos que critérios são tidos em conta para a eleição de um dado destino turístico (em detrimento de tantos outros). Num mundo em que o turismo experiencial se afirma cada vez mais, as redes sociais contribuem para aumentar o valor da experiência dos viajantes, tanto relativamente aos destinos turísticos como aos hotéis, sendo que os agentes do negócio das viagens apostam cada vez mais no Marketing Digital.
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