Marques, Jorge
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Marques
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Jorge
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Jorge Marques
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Jorge Humberto Soares Marques, Doutorado em Turismo, Lazer e Cultura pela Faculdade de Letras da Universidade de Coimbra. Professor Auxiliar no Departamento de Turismo, Património e Cultura da Universidade Portucalense (Porto) e investigador do Centro de Estudos de Geografia e Ordenamento do Território (CEGOT, Universidade de Coimbra). Principais áreas de interesse: Lazer, Turismo, Turismo de Negócios, Organizações de Gestão dos Destinos, Hotelaria e Hospitalidade.
7A1C-388B-D278
57189515439
E-6336-2016Research Projects
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REMIT – Research on Economics, Management and Information Technologies
Centro de investigação que que tem como objetivo principal produzir e disseminar conhecimento teórico e aplicado que possibilite uma maior compreensão das dinâmicas e tendências económicas, empresariais, territoriais e tecnológicas do mundo contemporâneo e dos seus efeitos socioeconómicos. O REMIT adota uma perspetiva multidisciplinar que integra vários domínios científicos: Economia e Gestão; Ciências e Tecnologia; Turismo, Património e Cultura.
Founded in 2017, REMIT – Research on Economics, Management and Information Technologies is a research unit of Portucalense University. Based on a multidisciplinary and interdisciplinary perspective it aims at responding to social challenges through a holistic approach involving a wide range of scientific fields such as Economics, Management, Science, Technology, Tourism, Heritage and Culture.
Grounded on the production of advanced scientific knowledge, REMIT has a special focus on its application to the resolution of real issues and challenges, having as strategic orientations:
- the understanding of local, national and international environment;
- the development of activities oriented to professional practice, namely in the business world.
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Publication Restricted Access The bleisure tourism trend and the potential for this business-leisure symbiosis in Porto2021-03-31 - Pinho, Micaela; Marques, JorgeThe combination of business and leisure into one trip – bleisure – is becoming popular. This segment has received a strong boost, especially from Millennials. The purpose of this paper is to analyze the bleisure tourism phenomena and the potential for this business-leisure symbiosis in Porto. A mixedmethod approach was adopted through a Delphi technique to explore tourism stakeholder’s perceptions concerning both the city’s opportunities and strategies that should be followed to boost the bleisure tourism sector. The assets identified as very important for the development of bleisure tourism in the city were unique gastronomy, good wines, the historical center and local people’s hospitality. Nevertheless, improve human resource qualification, increase flight connections, enhance local heritage and urban regeneration and fostering collaboration networks between local stakeholders are strategic actions that merit more attention. Many studies have been conducted from the perspective of business tourism activities and impacts; few have been conducted from the bleisure tourism perspective and none have been conducted from the perspective of bleisure tourism in the city of Porto. This work represents the first attempt to elicit experts’ opinions about the potential of Porto to develop the bleisure tourism segment. This study aims to contribute to better understanding how destinations can take advantage of this niche segment of the tourism market, which kind of touristic assets can be valued and which specific destination attributes should be considered.Publication Open Access Business tourism in Porto: An empirical investigation of its potentialities and development challenges2021-02-24 - Marques, Jorge; Pinho, MicaelaPurpose – The purpose of this paper is to explore the potentialities and weaknesses of the city of Porto (Portugal) in the business tourism segment in order to ensure and develop a destination’s business tourism strategy position. Design/methodology/approach – Data were collected through the participation of 28 experts living/working in Porto in a three-round Delphi exercise. Experts should identify the main straights, weaknesses and opportunities of the city for the business tourism development. Findings – The main results show that the city’s potential to become landmark destination in the business tourism sector far outweighs its limitations. With measures aimed to improve the functionality of the business tourism segment and marketing strategies to increase external promotion, Porto meets the conditions to become an excellent business tourism destination. Originality/value – Many studies have been conducted from the perspective of leisure tourism; few have been conducted from the perspective of the business tourism and none have been conducted from the perspective of the business tourism in the city of Porto. This research fills a gap in the literature relating to the practice of meeting industry. It represents the first attempt to elicit stakeholders opinions about important issues related to the development of business tourism in the city. The results of the study provide a more informed and systematic basis on which to develop the business tourism segment in Porto.Publication Open Access Collaborative research to enhance a business tourism destination: a case study from Porto2020-05-07 - Pinho, Micaela; Marques, JorgeThe purpose of this study is to diagnose the business tourism segment in the city of Porto and to propose a set of strategic measures to boost its development and convert the territory into a preferred business tourism destination. The opinions of 28 local stakeholders were collected through a Delphi technique. Results show that experts consider business tourism very important for Porto, as they see it as a (i) strategic tourist product, (ii) complimentary product for leisure tourism and (iii) facilitator of entrepreneurship and business network and a booster of local and regional economy. A number of improvements were proposed to help build the brand of Porto as a business tourism destination of note: (i) more offer of large venues, (ii) collaborative cooperation between businesses to consolidate the sector, (iii) increase the supply of animation, (iv) a strong marketing strategy and building a cohesive brand and (v) increase accessibilities, connectivity and facilities. Findings have important policy implications for Porto’s policymakers in understanding market dynamics and planning their business tourism strategies. Moreover, findings have a broader interest as they offer constructive insights into strategies to develop business tourism worldwide and thus provide important implications for managers, policymakers and service providers.Publication Open Access Tourism in Porto's Historic Centre: Analysing risks and safeguarding of the landscape2019 - Sousa, Cristina; Ribeiro, Susana; Yasar, Sidal; Pires, Hugo; Freitas, Isabel Vaz de; Marques, JorgeTourism in Porto has been growing accompanied by some changes in the city dynamics. In this context, more risks related to the intensive use of city spaces and services to arise. The increase in the annual number of visitors in the city demands a special attention to protect the landscape and urban elements and preserve the city's identity, originality and diversity. Therefor, this study aimed to analyse the visitor's perception of the urban landscape to identify necessary actions to be taken for the sustainable tourism development in Porto. Seven dimensions of the urban landscape were studied in this research, including the pedestrian directional signalling, outdoor advertising, street furniture, green spaces, city traffic, influx of tourists , and conservation status of buildings, monuments and museums. A total of 150 valid surveys were collected from visitors from thirty-one different countries. The results indicated that respondents were satisfied with the city's environment, monuments and culture. However, low satisfaction indicators on dimensions regarding the traffic, green spaces and the conservation of buildings suggest the need to make new regulations by the city's decision-makers.