Cayolla, Ricardo
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Data de nascimento
Cargo
Último Nome
Cayolla
Primeiro Nome
Ricardo
Nome
Ricardo Roseira Cayolla
Biografia
Currently, Ricardo Roseira Cayolla is an Associate Professor at Portucalense University.
Ricardo is the scientific coordinator of the Consumer Neuroscience Lab, from the investigation unit REMIT (research in economics, management and information technologies).
His main research area is marketing/sport management focusing on consumer neuroscience, consumer brand relationships, and sustainability.
Ph.D. in Marketing and Strategy, Ricardo Cayolla has also a course in Design Thinking for Business Innovation in ESADE. He is a Sports Specialist, presenting and advocating a thesis about his training system in tennis, applied for over twenty years. Beyond the academic field, former professional tennis player, Ricardo is also a tennis coach, writer, sports manager, and with a presence in the media. He owns a Tennis Academy and has written seven books. He’s also a commentator in Eurosport Portugal in tennis.
Afiliação:
REMIT | Consumer Neuroscience Research Lab
Identificadores
D311-D822-C19A
56120166100
AAL-6739-2020Projetos de investigação
Unidades organizacionais
REMIT – Research on Economics, Management and Information Technologies
Centro de investigação que que tem como objetivo principal produzir e disseminar conhecimento teórico e aplicado que possibilite uma maior compreensão das dinâmicas e tendências económicas, empresariais, territoriais e tecnológicas do mundo contemporâneo e dos seus efeitos socioeconómicos. O REMIT adota uma perspetiva multidisciplinar que integra vários domínios científicos: Economia e Gestão; Ciências e Tecnologia; Turismo, Património e Cultura.
Founded in 2017, REMIT – Research on Economics, Management and Information Technologies is a research unit of Portucalense University. Based on a multidisciplinary and interdisciplinary perspective it aims at responding to social challenges through a holistic approach involving a wide range of scientific fields such as Economics, Management, Science, Technology, Tourism, Heritage and Culture.
Grounded on the production of advanced scientific knowledge, REMIT has a special focus on its application to the resolution of real issues and challenges, having as strategic orientations:
- the understanding of local, national and international environment;
- the development of activities oriented to professional practice, namely in the business world.
8 resultados
Resultados da pesquisa
A mostrar 1 - 8 de 8
Publicação Acesso Aberto "If you don’t know me by now": The importance of sustainability initiative awareness for stakeholders of professional sports organizations2022-04-19 - Santos, Teresa; Cayolla, Ricardo; Quintela, JoanaThis study explores the importance of sustainable initiatives (SI) in sport for the stakeholders of a professional sports organization (PSO) after three months of absence of the public at the stadiums due to the pandemic situation. Two topics—diversity and inclusion (DIVIN) and the attraction and retention of human capital (ARHC)—were considered and analyzed. A third factor—the distance of residence of the members and the PSO—was considered as an element of the possible relationship between the awareness of the SI and the assessment of the topics in question. A total of 5694 PSO members took an online survey. Through the description of the data, the results show that being aware of the SI performed is a crucial factor for the success of the SI. Distance positively influences SI awareness. The topics considered are rated most positively by members with awareness of the SI, with a higher rating for the topic with the highest external visibility.Publicação Acesso Aberto Sustainable Initiatives in Sports Organizations: Analysis of a Group of Stakeholders in Pandemic Times2021-08-14 - Santos, Teresa; Cayolla, Ricardo; Quintela, JoanaThis study explores the importance of environmentally sustainable initiatives in sport (ESIS) for stakeholders in pandemic times. Three topics—climate changes and energy consumption, environmental impact of sports events, and health and well-being—were considered and analysed under three sustainability forms: organisational, community, and individual. A total of 5917 stake- holders (sponsors, employees, and members) of a sports organization realised one online survey. The data gathering process occurred during pandemic times, when every kind of collective sport event was suspended to the general public. The descriptive analysis of the results is provided, and the findings reveal that health and well-being is the most valorised topic by members and employees, in a sustainable individual form. On the other hand, sponsors manifest their interest mainly in a sustainability organisational and community forms.Publicação Acesso Restrito Does pro-environmental attitude predicts pro-environmental behavior? Comparing sustainability connection in emotional and cognitive environments among football fans and university students2023-11-01 - Cayolla, Ricardo; Escadas, Marco; McCullough, Brian P.; Biscaia, Rui; Cabilhas, Ana; Santos, TeresaEnvironmental sustainability is an imperative topic in contemporary business-related research, aiming to understand and predict how individuals' environmentally friendly behaviors can be encouraged. This research aims to empirically examine the relationship between individuals' pro-environmental attitude and pro-environmental behavior; and to compare two groups of individuals that encompass emotional and cognitive links to environmental sustainability: emotionally involved sport fans and socially conscious university students. Two studies, involving more than 1400 respondents, were conducted. Study 1 uses structural equation modelling (SEM) to test the relationship between consumers' environmental attitudes and environmental behaviors. Study 2 uses SEM multigroup analysis to compare the attitudes and behaviors of sport fans and university students. The results showed that participants’ pro-environmental attitude had a positive and significant effect on pro-environmental behavior. The type of consumer plays an important role in strengthening the relationship between pro-environmental attitude and pro-environmental behavior. Despite the higher average levels of pro-environmental attitude and pro-environment behavior evidenced by the sport fans, the influence of attitude on behavior is higher on socially conscious students, the group with a more cognitive and intrinsic link with the natural environment and sustainability initiatives. Despite the positive link attitudes-behaviors, empirical insights suggest that the connection between sport fans and the club is vital to reinforce the commitment with a stronger match between attitudes and behaviors. The findings also have implications for practitioners and policymakers in optimizing their strategies to encourage effective pro-environmental actions.Publicação Acesso Restrito Fans' perceptions of pro-environmental sustainability initiatives in sport and triple bottom line benefits2023-01-24 - Escadas, Marco; Biscaia, Rui; Kellison, Timothy; Santos, Teresa; Cayolla, Ricardo; Quintela, JoanaThe purpose of this research is to examine fans' perceptions of pro-environmental sustainability initiatives promoted by a professional sport club and the ensuing effects on a triple bottom line (TBL) approach (i.e. fans' socially, environmentally and economically favourable behaviours).Publicação Acesso Aberto The rooted fan: Exploring suggested improvements to a professional sport team’s sustainability2022-06 - Kellison, Timothy; McCullough, Brian P.; Biscaia, Rui; Escadas, Marco; Santos, Teresa; Cayolla, RicardoSustainability initiatives in sport have the potential to tap large audiences and encourage climate action at events and in consumers’ daily life. However, their effectiveness depends on the acceptance of fans and other supporters (McCullough & Trail, 2021). Fans’ sustainable behaviors during sporting events and in daily life have been subject to researchers’ attention (Casper et al., 2021). Despite the many professional sport teams (PSTs) that have carried out campaigns to increase awareness of environmental problems (Cayolla et al., 2021), the effects of these campaigns among different types of fans are still unclear (Trail & McCullough, 2018). In addition, the suspension of almost all top sport leagues worldwide in the 2020–21 season (Weimar et al., 2021) limited the understanding of fans’ sustainable awareness and behaviors during sport events. Thus, this study aims to gain greater knowledge about the importance of PST sustainability initiatives for fans. [...]Publicação Acesso Restrito Exploring the evolution of suggested improvements to pro-environmental sustainability initiatives: Empirical evidence from a professional sport team2024-12-13 - Cayolla, Ricardo; Kellison, Timothy; McCullough, Brian P.; Biscaia, Rui; Escadas, Marco; Santos, TeresaWe examined fan feedback on a professional sport team’s (PST’s) pro-environmental sustainability initiatives, with particular attention to the extent to which these initiatives evolve. Two waves of data collection were conducted in a longitudinal perspective through an open-ended questionnaire to explore fans’ suggestions of pro-environmental sustainability initiatives that a professional sport club should promote. A total of 2,390 valid suggestions were obtained (n2020 = 1,019; n2021 = 1,371), and data were analyzed through multistep content analysis. Five broad themes emerged in the two waves of data collection: (a) sustainable venue design, (b) eco-friendly matchday operations, (c) green sponsorship activation, (d) pro-environmental communication, and (e) improving the overall matchday experience. Results suggest that it is crucial to know what sustainable initiatives PST fans consider more important and what suggestions they have to favor a more sustainable future. These results also highlight the importance of customizing PST communications and monitoring how initiatives evolve over time.Publicação Acesso Aberto Analysis of travel behaviour of professional sports organisation members to the stadium: Future implications for sustainability2023-04-27 - Santos, Teresa; Quintela, Joana; Cayolla, RicardoThis research focuses on the analysis of the travel behaviour of paid members of a professional sports organisation (PSO) on the route taken between their areas of residence to the stadium. The aim of this study is to evaluate the relationship between the type of transport, fuel, and number of occupants members selected for this displacement. An online survey was distributed among PSO’s paid members, and a total of 5694 responses were obtained. Data were analysed through descriptive and inferential statistical analysis. Most members travel to the stadium by car (66%); public transport (subway, train, and bus) is used by 23.5%, and only 5.1% use vehicles powered by more environmentally friendly energies. There is a relationship between the distance travelled between members’ residences and the selected means of transport, the fuel used, and the number of people transported. Globally, it is necessary to define policies that promote the use of public transport to the detriment of an individual vehicle. Individually, paid members are required to become aware of the pollution generated when travelling to the stadium, promoting new behaviours (e.g., using a car with more occupants). PSOs can generate new forms of communication to attract new members and alternative sources of income.Publicação Acesso Aberto Pro-environmental benefits of being deeply in love with the club: How brand love foster fans’ sustainable behaviours [abstract]2023-09-15 - Escadas, Marco; Biscaia, Rui; Ahuvia, Aaron; Santos, Teresa; Cayolla, RicardoPrevious studies have often pointed out how the importance of fans’ emotional connection with sport organizations (Koenigstorfer et al., 2010). However, little is known about how this connection can benefit society as a whole, particularly in terms of pro-environmental behaviours. This research aims to examine the relationship between fans’ perception of clubs’ pro-environmental sustainability initiatives and their pro-environmental behaviours, as well as the moderating role that brand love may exert in this relationship. [...]