Fans' perceptions of pro-environmental sustainability initiatives in sport and triple bottom line benefits
Date
2023-01-24
Embargo
Advisor
Coadvisor
Journal Title
Journal ISSN
Volume Title
Publisher
Emerald Publishing Limited
Language
English
Alternative Title
Abstract
The purpose of this research is to examine fans' perceptions of pro-environmental sustainability initiatives promoted by a professional sport club and the ensuing effects on a triple bottom line (TBL) approach (i.e. fans' socially, environmentally and economically favourable behaviours).
Keywords
Sport ecology, Marketing, Consumer behavior, Corporate social responsability, Stakeholder theory, Football
Document Type
Journal article
Publisher Version
Dataset
Citation
Cayolla, R., Escadas, M., Biscaia, R., Kellison, T., Quintela, J., & Santos, T. (2023). Fans' perceptions of pro-environmental sustainability initiatives in sport and triple bottom line benefits. International Journal of Sports Marketing and Sponsorship, 24(2), 395-421. https://doi.org/10.1108/IJSMS-07-2022-0141. Repositório Institucional UPT. http://hdl.handle.net/11328/4671
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Restricted Access