Fans' perceptions of pro-environmental sustainability initiatives in sport and triple bottom line benefits

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2023-01-24

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Emerald Publishing Limited
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Inglês

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Resumo

The purpose of this research is to examine fans' perceptions of pro-environmental sustainability initiatives promoted by a professional sport club and the ensuing effects on a triple bottom line (TBL) approach (i.e. fans' socially, environmentally and economically favourable behaviours).

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Sport ecology, Marketing, Consumer behavior, Corporate social responsability, Stakeholder theory, Football

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Citação

Cayolla, R., Escadas, M., Biscaia, R., Kellison, T., Quintela, J., & Santos, T. (2023). Fans' perceptions of pro-environmental sustainability initiatives in sport and triple bottom line benefits. International Journal of Sports Marketing and Sponsorship, 24(2), 395-421. https://doi.org/10.1108/IJSMS-07-2022-0141. Repositório Institucional UPT. http://hdl.handle.net/11328/4671

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