Cayolla, Ricardo

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Último Nome

Cayolla

Primeiro Nome

Ricardo

Nome

Ricardo Roseira Cayolla

Biografia

Currently, Ricardo Roseira Cayolla is an Associate Professor at Portucalense University. Ricardo is the scientific coordinator of the Consumer Neuroscience Lab, from the investigation unit REMIT (research in economics, management and information technologies). His main research area is marketing/sport management focusing on consumer neuroscience, consumer brand relationships, and sustainability. Ph.D. in Marketing and Strategy, Ricardo Cayolla has also a course in Design Thinking for Business Innovation in ESADE. He is a Sports Specialist, presenting and advocating a thesis about his training system in tennis, applied for over twenty years. Beyond the academic field, former professional tennis player, Ricardo is also a tennis coach, writer, sports manager, and with a presence in the media. He owns a Tennis Academy and has written seven books. He’s also a commentator in Eurosport Portugal in tennis. Afiliação: REMIT | Consumer Neuroscience Research Lab

Identificadores

0000-0003-4015-7363
D311-D822-C19A
56120166100
AAL-6739-2020

Projetos de investigação

Unidades organizacionais

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REMIT – Research on Economics, Management and Information Technologies
Centro de investigação que que tem como objetivo principal produzir e disseminar conhecimento teórico e aplicado que possibilite uma maior compreensão das dinâmicas e tendências económicas, empresariais, territoriais e tecnológicas do mundo contemporâneo e dos seus efeitos socioeconómicos. O REMIT adota uma perspetiva multidisciplinar que integra vários domínios científicos: Economia e Gestão; Ciências e Tecnologia; Turismo, Património e Cultura. Founded in 2017, REMIT – Research on Economics, Management and Information Technologies is a research unit of Portucalense University. Based on a multidisciplinary and interdisciplinary perspective it aims at responding to social challenges through a holistic approach involving a wide range of scientific fields such as Economics, Management, Science, Technology, Tourism, Heritage and Culture. Grounded on the production of advanced scientific knowledge, REMIT has a special focus on its application to the resolution of real issues and challenges, having as strategic orientations: - the understanding of local, national and international environment; - the development of activities oriented to professional practice, namely in the business world.

Filtros

2022 - 20243
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Autor: Escadas, Marco × Assunto: Sport ecology ×

Resultados da pesquisa

A mostrar 1 - 3 de 3
  • PublicaçãoAcesso Restrito
    Fans' perceptions of pro-environmental sustainability initiatives in sport and triple bottom line benefits
    2023-01-24 - Escadas, Marco; Biscaia, Rui; Kellison, Timothy; Santos, Teresa; Cayolla, Ricardo; Quintela, Joana
    The purpose of this research is to examine fans' perceptions of pro-environmental sustainability initiatives promoted by a professional sport club and the ensuing effects on a triple bottom line (TBL) approach (i.e. fans' socially, environmentally and economically favourable behaviours).
  • Miniatura
    PublicaçãoAcesso Aberto
    The rooted fan: Exploring suggested improvements to a professional sport team’s sustainability
    2022-06 - Kellison, Timothy; McCullough, Brian P.; Biscaia, Rui; Escadas, Marco; Santos, Teresa; Cayolla, Ricardo
    Sustainability initiatives in sport have the potential to tap large audiences and encourage climate action at events and in consumers’ daily life. However, their effectiveness depends on the acceptance of fans and other supporters (McCullough & Trail, 2021). Fans’ sustainable behaviors during sporting events and in daily life have been subject to researchers’ attention (Casper et al., 2021). Despite the many professional sport teams (PSTs) that have carried out campaigns to increase awareness of environmental problems (Cayolla et al., 2021), the effects of these campaigns among different types of fans are still unclear (Trail & McCullough, 2018). In addition, the suspension of almost all top sport leagues worldwide in the 2020–21 season (Weimar et al., 2021) limited the understanding of fans’ sustainable awareness and behaviors during sport events. Thus, this study aims to gain greater knowledge about the importance of PST sustainability initiatives for fans. [...]
  • Miniatura
    PublicaçãoAcesso Restrito
    Exploring the evolution of suggested improvements to pro-environmental sustainability initiatives: Empirical evidence from a professional sport team
    2024-12-13 - Cayolla, Ricardo; Kellison, Timothy; McCullough, Brian P.; Biscaia, Rui; Escadas, Marco; Santos, Teresa
    We examined fan feedback on a professional sport team’s (PST’s) pro-environmental sustainability initiatives, with particular attention to the extent to which these initiatives evolve. Two waves of data collection were conducted in a longitudinal perspective through an open-ended questionnaire to explore fans’ suggestions of pro-environmental sustainability initiatives that a professional sport club should promote. A total of 2,390 valid suggestions were obtained (n2020 = 1,019; n2021 = 1,371), and data were analyzed through multistep content analysis. Five broad themes emerged in the two waves of data collection: (a) sustainable venue design, (b) eco-friendly matchday operations, (c) green sponsorship activation, (d) pro-environmental communication, and (e) improving the overall matchday experience. Results suggest that it is crucial to know what sustainable initiatives PST fans consider more important and what suggestions they have to favor a more sustainable future. These results also highlight the importance of customizing PST communications and monitoring how initiatives evolve over time.