Lobo, Carla Azevedo

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Lobo

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Carla Azevedo

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Carla Azevedo Lobo

Biografia

Carla Azevedo Lobo é doutorada em Gestão pela Universidade Portucalense. É Professora Auxiliar da Universidade Portucalense e leciona em cursos de Licenciatura, Mestrado e Doutoramento, na área das Ciências Empresariais. É também Coordenadora do Curso de Licenciatura em Gestão, desde 2010. É investigadora do REMIT (Research on Economics, Management and Information Technologies). Foi a Investigadora Responsável do Projeto de Investigação ("IEcPBI”) na área dos Negócios Internacionais, financiado pelo COMPETE 2020, FEDER e FCT, entre 2018 - 2022. Afiliação: Investigadora do REMIT - Research on Economics, Management and Information Technologies (departamento: DEG)

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REMIT – Research on Economics, Management and Information Technologies
Centro de investigação que que tem como objetivo principal produzir e disseminar conhecimento teórico e aplicado que possibilite uma maior compreensão das dinâmicas e tendências económicas, empresariais, territoriais e tecnológicas do mundo contemporâneo e dos seus efeitos socioeconómicos. O REMIT adota uma perspetiva multidisciplinar que integra vários domínios científicos: Economia e Gestão; Ciências e Tecnologia; Turismo, Património e Cultura. Founded in 2017, REMIT – Research on Economics, Management and Information Technologies is a research unit of Portucalense University. Based on a multidisciplinary and interdisciplinary perspective it aims at responding to social challenges through a holistic approach involving a wide range of scientific fields such as Economics, Management, Science, Technology, Tourism, Heritage and Culture. Grounded on the production of advanced scientific knowledge, REMIT has a special focus on its application to the resolution of real issues and challenges, having as strategic orientations: - the understanding of local, national and international environment; - the development of activities oriented to professional practice, namely in the business world.

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  • PublicaçãoAcesso Aberto
    The impact of market orientation on the internationalisation of SMEs
    2020 - Fernandes, Cristina; Ferreira, João J. M.; Raposo, Mário; Lobo, Carla Azevedo
    Purpose – A key point in the internationalisation process of companies comes with the choice of international market. Following this choice, the results companies may thereby obtain help in measuring their level of international performance. This study aims to measure the impact of internationalisation processes in keeping with company market orientations (MOs) through measuring their effect on international performance. Design/methodology/approach – The authors obtained the data from a questionnaire sent out by email to a total of 8,103 exporting companies and/or with interests in exporting (the study population) registered in the AICEP-Portugal Global database that provided the email addresses of the company representatives responsible for internationalisation. The authors received a total of 320 valid responses (sample). Findings – The results display a positive MO effect both on internationalisation processes and on international performance. The authors also note the importance of studying the influence of strategic orientations on internationalization processes, motivated by the particular SME’s characteristics. Originality/value – The authors aim to contribute to the study of the influence of the MO, both upstream and downstream, thus seeking to verify its impact on internationalization processes.