Real, Elizabeth
Loading...
Email Address
Birth Date
Job Title
Last Name
Real
First Name
Elizabeth
Name
Elizabeth Real
Biography
Maria Elizabeth Faria Real de Oliveira completed the PhD in Management in 2000 by University of South Wales. Currently she is a Vice-Rector for Education at Universidade Portucalense (since 4th September 2023). She is also an Associate Professor in Universidade Portucalense, Porto. Formerly she had the functions of Dean of Faculty at Universidade Lusíada Norte (Porto e Vila Nova de Famalicão) in the fields of Economic and Business Studies (from 2009 until 2023). She is a researcher of REMIT.
Identifiers
5D10-98A6-DB66Research Projects
Organizational Units
REMIT – Research on Economics, Management and Information Technologies
Centro de investigação que que tem como objetivo principal produzir e disseminar conhecimento teórico e aplicado que possibilite uma maior compreensão das dinâmicas e tendências económicas, empresariais, territoriais e tecnológicas do mundo contemporâneo e dos seus efeitos socioeconómicos. O REMIT adota uma perspetiva multidisciplinar que integra vários domínios científicos: Economia e Gestão; Ciências e Tecnologia; Turismo, Património e Cultura.
Founded in 2017, REMIT – Research on Economics, Management and Information Technologies is a research unit of Portucalense University. Based on a multidisciplinary and interdisciplinary perspective it aims at responding to social challenges through a holistic approach involving a wide range of scientific fields such as Economics, Management, Science, Technology, Tourism, Heritage and Culture.
Grounded on the production of advanced scientific knowledge, REMIT has a special focus on its application to the resolution of real issues and challenges, having as strategic orientations:
- the understanding of local, national and international environment;
- the development of activities oriented to professional practice, namely in the business world.
7 results
Search Results
Now showing 1 - 7 of 7
Publication Open Access Beyond image: Evaluating the perceived effectiveness of workplace mental health programs in the insurance sector2025-01-18 - Barbosa, Isabel Cristina Pereira; Real, ElizabethBackground Mental health programs in the workplace have gained increasing attention as organizations strive to support employee well-being. However, the effectiveness and reception of these initiatives from the employee perspective still need to be studied. Methods A qualitative study used 30 semi-structured interviews with individuals from large insurance companies in Portugal. It focused on their perceptions of workplace mental health programs, stress, and time management training. The participants ranged in age from 25 to 55 years (average 38), with a slightly more significant proportion of women, reflecting the gender distribution in the Portuguese insurance sector. The sample had an average of 10 years of industry experience, from entry-level to middle-management roles. Thematic analysis with an audit trail and thick description was used to analyse data. Results The findings revealed a significant disconnect between the intended benefits of these programs and employee experiences. Many viewed the initiatives as primarily beneficial for the company’s image rather than employee well-being. A common concern was that workload remained unchanged after training, leading employees to prioritize work over program participation. Additional key findings included generational differences in program perception, with younger employees expressing more frustration over the lack of follow-through. Most participants reported that initiatives failed to address the root causes of stress. More than half of the interviewees felt a lingering stigma around discussing mental health at work, whereas a majority mentioned increased stress due to rapid industry digitalization. Notably, many participants perceived a significant gap between upper management’s promotion of mental health initiatives and their understanding of daily employee challenges. Conclusions These findings highlight a critical gap between implementing workplace mental health programs and their perceived value among employees. Organizations need to reevaluate their mental health initiatives to ensure that they provide tangible benefits and address underlying workplace stressors. Future research should explore strategies to better align mental health programs with the insurance sector’s employee needs and work realities.Publication Open Access Observatório de estudantes da Universidade Portucalense: Uma experiência de monitorização do sucesso académico [resumo]2024-07-08 - Araújo, Alexandra M.; Fernandes, Sandra; Morais, Paula; Real, ElizabethEm alinhamento com o seu compromisso com a qualidade do ensino e aprendizagem e o desenvolvimento integral dos estudantes, a Universidade Portucalense Infante D. Henrique (UPT, Porto) desenvolveu os primeiros estudos de Observatório de Estudantes no ano letivo de 2015/2016, tendo recolhido desde então dados junto dos seus estudantes. [...]Publication Open Access Promoting pedagogical innovation for student success in Higher Education: Evaluating the impact of Faculty Training at UPT2025-06-27 - Fernandes, Sandra; Araújo, Alexandra M.; Real, ElizabethPedagogical innovation is key to improving teaching and learning in higher education. As part of the +Sucesso@UPortucalense project—funded by DGES and the PRR—a teacher training program was implemented at Portucalense University (2024–2026) to support academic success and reduce student dropout. One of the components of the program was teacher training in pedagogic innovation. Therefore, a training program was developed including five training courses focused on active learning methods: Project-Based Learning, Gamification, Assessment and Feedback, Online Learning, and Curriculum Planning. Faculty participated in hands-on sessions aimed at developing innovative teaching practices. Their satisfaction was assessed at the end of each training, through online surveys combining quantitative and qualitative data. Results showed positive satisfaction in using active learning strategies. The initiative proved effective in supporting faculty development and enhancing student engagement through innovative pedagogy.Publication Restricted Access Virtual influencers in the metaverse: Transformative advertising applications for social change and well-being2025-09-17 - Barbosa, Isabel Cristina Pereira; Real, ElizabethThis study explores the transformative potential of virtual influencers within metaverse environments as agents of social change and well-being in advertising. Employing a qualitative, multi-method approach – including case study analysis, semi-structured interviews, focus groups, and institutional analysis – this research examines how virtual influencers innovate advertising practices and advance inclusivity, sustainability, and mental health advocacy. Findings reveal that virtual influencers enable hyper-personalised, cross-platform, and gamified campaigns that foster engagement and representation among diverse audiences. However, challenges related to transparency, algorithmic bias, authenticity, and accessibility persist. The study underscores the need for ethical guidelines and continued methodological rigour to ensure that virtual influencers in the metaverse fulfil their promise as tools for transformative advertising and societal well-being.Publication Open Access O papel da formação na promoção do sucesso dos estudantes e de práticas de inovação pedagógica: resultados do Projeto +Sucesso@UPortucalense [comunicação oral]2025-07-10 - Fernandes, Sandra; Araújo, Alexandra M.; Sousa, Goreti; Real, ElizabethO Projeto +Sucesso@UPortucalense da Universidade Portucalense visa apoiar a integração académica de novos estudantes, promovendo o seu sucesso académico, facilitando a adaptação ao ensino superior e prevenindo o insucesso e o abandono. O projeto destina-se aos estudantes inscritos pela primeira vez no 1.º ano dos anos letivos de 2024/2025 e 2025/2026.Publication Open Access “+Sucesso@UPortucalense”: Guiding principles of a teacher-student mentoring program to promote first-year student's success2025-07-01 - Araújo, Alexandra M.; Fernandes, Sandra; Sousa, Goreti; Real, ElizabethFaculty-student mentoring programs can be integral part of institutional approaches to facilitate students’ transition and adaptation to higher education. This paper presents an outline of guiding principles for the implementation of a faculty-student mentoring program designed for first year students. The initiative is part of a broader project called +Sucesso@UPortucalense, funded by the General Directorate for Higher Education (DGES) and the Recovery and Resilience Plan (PRR). Crucial elements of the program include: teacher training, the matching process and group formation, communication and interaction frequency, main focus of the teacher-student interactions, roles and responsibilities, and assessment. The key features of this teacher-student mentoring program are discussed considering the main goals of promoting students’ academic success, personal, social, and career development, and retention in higher education.Publication Open Access It's UPTo You: A pedagogical project to promote academic adaptation and education for sustainable development2025-07-01 - Fernandes, Sandra; Araújo, Alexandra M.; Real, ElizabethThis paper presents the pedagogical project "It's UPTo You" implemented at Portucalense University (UPT) to promote the academic integration of first-year students while encouraging education for sustainable development. The initiative is part of a broader project called +Sucesso@UPortucalense, funded by the General Directorate for Higher Education (DGES) and the Recovery and Resilience Plan (PRR). The project "It's UPTo You" aims to promote the integration of 1st year students at UPT through the implementation of a practical and collaborative activity/challenge by teams of 1st year students, during the first week of the 1st semester. In addition to contributing to the motivation of 1st year students, the project aims to encourage reflection, innovation and the application of knowledge related to the course in achieving the Sustainable Development Goals (SDGs). This paper describes the project objectives, activities, participants’ roles, resources and evaluation process that supported the implementation of the project. The project’s results and academic implications are also discussed.