Real, Elizabeth
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Real
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Elizabeth
Nome
Elizabeth Real
Biografia
Maria Elizabeth Faria Real de Oliveira completed the PhD in Management in 2000 by University of South Wales. Currently she is a Vice-Rector for Education at Universidade Portucalense (since 4th September 2023). She is also an Associate Professor in Universidade Portucalense, Porto. Formerly she had the functions of Dean of Faculty at Universidade Lusíada Norte (Porto e Vila Nova de Famalicão) in the fields of Economic and Business Studies (from 2009 until 2023). She is a researcher of REMIT.
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5D10-98A6-DB66Projetos de investigação
Unidades organizacionais
REMIT – Research on Economics, Management and Information Technologies
Centro de investigação que que tem como objetivo principal produzir e disseminar conhecimento teórico e aplicado que possibilite uma maior compreensão das dinâmicas e tendências económicas, empresariais, territoriais e tecnológicas do mundo contemporâneo e dos seus efeitos socioeconómicos. O REMIT adota uma perspetiva multidisciplinar que integra vários domínios científicos: Economia e Gestão; Ciências e Tecnologia; Turismo, Património e Cultura.
Founded in 2017, REMIT – Research on Economics, Management and Information Technologies is a research unit of Portucalense University. Based on a multidisciplinary and interdisciplinary perspective it aims at responding to social challenges through a holistic approach involving a wide range of scientific fields such as Economics, Management, Science, Technology, Tourism, Heritage and Culture.
Grounded on the production of advanced scientific knowledge, REMIT has a special focus on its application to the resolution of real issues and challenges, having as strategic orientations:
- the understanding of local, national and international environment;
- the development of activities oriented to professional practice, namely in the business world.
18 resultados
Resultados da pesquisa
A mostrar 1 - 10 de 18
Publicação Acesso Restrito Bridging Skipped Generations: Intergenerational Marketing as a Catalyst for Aging Consumer Relationships2026-03-03 - Barbosa, Isabel Cristina Pereira; Real, ElizabethThis study examines how intergenerational marketing can strengthen connections between skipped generations, particularly young adults, and older consumers. Using qualitative interviews with cohorts of young adults, middle-aged adults, and older adults, it explores perceptions of marketing narratives aimed at aging consumers. Findings highlight both opportunities and challenges in leveraging marketing to foster respect, understanding, and shared identity across age groups. By framing marketing as a relational practice rather than a transactional tool, the study contributes to intergenerational theory. It offers practical guidance for brands and policymakers seeking to promote solidarity across generations. It underscores the importance of recognizing diverse perspectives within and between generational groups, positioning older consumers not simply as market segments but as active participants in intergenerational relationships. These insights inform the design of inclusive marketing strategies that reinforce connection and belonging across familial and societal contexts.Publicação Acesso Aberto Observatório de estudantes da Universidade Portucalense: Uma experiência de monitorização do sucesso académico [resumo]2024-07-08 - Araújo, Alexandra M.; Fernandes, Sandra; Morais, Paula; Real, ElizabethEm alinhamento com o seu compromisso com a qualidade do ensino e aprendizagem e o desenvolvimento integral dos estudantes, a Universidade Portucalense Infante D. Henrique (UPT, Porto) desenvolveu os primeiros estudos de Observatório de Estudantes no ano letivo de 2015/2016, tendo recolhido desde então dados junto dos seus estudantes. [...]Publicação Acesso Restrito From 9-to-5 to 5-to-9: Navigating stability, passion, and Burnout in the Era of Hustle Culture and the Gig Economy2026-07-26 - Barbosa, Isabel Cristina Pereira; Real, Elizabeth; Gaspar, Pedro MiguelThe proliferation of multi-hyphenate careers - where individuals combine traditional employment with freelancing and entrepreneurial ventures - has been amplified by digital narratives and virtual influencers celebrating side hustles and passion projects. [...]Publicação Acesso Restrito The invisible burden: A qualitative study on the sandwich-generation’s work–life collision and corporate accountability2026-04-10 - Barbosa, Isabel Cristina Pereira; Real, ElizabethThis qualitative study examines the under‑researched intersection between workplace policies and the sandwich generation’s work‑life collision and associated mental health/productivity challenges among those simultaneously caring for children and aging parents. Using in‑depth interviews and organizational case study analysis, the study explores how current corporate well‑being initiatives often fail to address structural caregiving burdens. The study conceptualizes these experiences as a form of work‑life collision, highlighting how caregiver strain is shaped by organizational accountability systems (e.g., flexibility, leave, and disclosure practices). Thematic analysis reveals three critical gaps: (i) the mismatch between performative wellness programs and structural caregiving needs, (ii) corporate blind spots in recognizing non‑visible caregiver stressors, and (iii) uneven corporate accountability mechanisms that leave sandwich‑generation workers at heightened risk. Findings demonstrate that organizations that prioritize genuine flexibility (e.g., caregiver ERGs, subsidized eldercare) experience significantly lower turnover among mid‑career professionals. The study contributes to the HR policy and corporate accountability literatures by proposing a framework for caregiver‑inclusive workplace design and challenging the “ideal worker” paradigm that dominates corporate culture.Publicação Acesso Aberto Beyond the digital divide: Exploring older adults’ experiences of digital inclusion and socialisation2026-04-06 - Barbosa, Isabel Cristina Pereira; Real, ElizabethThis study examines how older adults engage with digital technologies, with a particular focus on social media and online communities, and how these experiences reflect and shape their Digital Maturity. Moving beyond deficit-based views of ageing and technology, it explores how older adults perceive and navigate their digital engagement, the strategies they use to overcome challenges and leverage opportunities, and how cognitive, emotional, and social dimensions intersect in their digital lives. Drawing on in-depth narrative interviews with 17 participants aged 55–75, the study analyses personal accounts of digital meaning-making, barriers and enablers, and online socialisation through the Digital Maturity framework. The findings reveal the heterogeneous nature of older adults’ digital trajectories, highlighting individual agency, emotional resilience, and the role of digital platforms in sustaining social connectivity in later life. By articulating how Digital Maturity manifests in everyday digital practices, the study contributes to debates in social gerontology and digital inclusion, and offers person-centred insights for policymakers, practitioners, and technology designers seeking to foster equitable, age-inclusive digital environments. These results also point towards future research on technology adoption and digital well-being across the life course, calling for more nuanced, context-sensitive approaches to understanding digital engagement among diverse older populations.Publicação Acesso Restrito Digital well-being and social media usage among Generation Z: A Transformative advertising research perspective2026-01-14 - Barbosa, Isabel Cristina Pereira; Real, ElizabethThis study explores the impact of social media advertising on the digital well-being of Generation Z through a qualitative lens, grounded in the Transformative Advertising Research (TAR) framework. Drawing on in-depth interviews with 30 Gen Z social media users, the research investigates how advertising practices shape their mental health, life satisfaction, and digital consumption habits. However, existing research predominantly employs quantitative methods and treats advertising as monolithic, overlooking how Generation Z actively interprets, negotiates, and copes with diverse advertising practices in their daily digital lives. Thematic analysis reveals a nuanced spectrum of experiences: while some participants report increased awareness and empowerment through positive advertising content, others describe heightened anxiety, distraction, and negative self-comparison triggered by intrusive or manipulative ads. Participants also articulate various coping strategies, from avoidance to proactive digital literacy efforts. The study highlights the challenges and opportunities for fostering digital well-being through responsible advertising by situating these findings within the TAR framework and related theories. The results offer actionable insights for advertisers, platforms, and policymakers aiming to promote healthier digital environments for young users.Publicação Acesso Restrito Exploring generational perspectives on mental health-related work absences: A qualitative interview study in the contemporary workplace2026-02-12 - Barbosa, Isabel Cristina Pereira; Real, ElizabethWorkplace mental health-related absences have risen sharply, with recent data showing Millennials as the most affected generation in 2024. This qualitative study explores how employees from four generations—Baby Boomers, Generation X, Millennials, and Generation Z—perceive, experience, and respond to mental health challenges at work. Semi-structured interviews were conducted with 24 participants from diverse sectors and roles. Thematic analysis revealed distinct generational differences in stigma, expectations, communication, and preferences for organizational support. Millennials and Gen Z reported greater openness and demand for mental health resources, while older generations highlighted stigma and reluctance to disclose issues. Intergenerational misunderstandings and cultural gaps were common, but examples of cross-generational learning and innovative support practices emerged. Findings suggest that tailored, inclusive strategies and improved intergenerational dialogue are essential to reduce mental health-related absences and foster healthier workplaces. Organizations should prioritize generationally sensitive policies, visible leadership engagement, and flexible support mechanisms to effectively address the diverse mental health needs of a multigenerational workforce.Publicação Acesso Aberto O papel da formação na promoção do sucesso dos estudantes e de práticas de inovação pedagógica: resultados do Projeto +Sucesso@UPortucalense [comunicação oral]2025-07-10 - Fernandes, Sandra; Araújo, Alexandra M.; Sousa, Goreti; Real, ElizabethO Projeto +Sucesso@UPortucalense da Universidade Portucalense visa apoiar a integração académica de novos estudantes, promovendo o seu sucesso académico, facilitando a adaptação ao ensino superior e prevenindo o insucesso e o abandono. O projeto destina-se aos estudantes inscritos pela primeira vez no 1.º ano dos anos letivos de 2024/2025 e 2025/2026.Publicação Acesso Aberto Promoting pedagogical innovation for student success in Higher Education: Evaluating the impact of Faculty Training at UPT2025-06-27 - Fernandes, Sandra; Araújo, Alexandra M.; Real, ElizabethPedagogical innovation is key to improving teaching and learning in higher education. As part of the +Sucesso@UPortucalense project—funded by DGES and the PRR—a teacher training program was implemented at Portucalense University (2024–2026) to support academic success and reduce student dropout. One of the components of the program was teacher training in pedagogic innovation. Therefore, a training program was developed including five training courses focused on active learning methods: Project-Based Learning, Gamification, Assessment and Feedback, Online Learning, and Curriculum Planning. Faculty participated in hands-on sessions aimed at developing innovative teaching practices. Their satisfaction was assessed at the end of each training, through online surveys combining quantitative and qualitative data. Results showed positive satisfaction in using active learning strategies. The initiative proved effective in supporting faculty development and enhancing student engagement through innovative pedagogy.Publicação Acesso Aberto “+Sucesso@UPortucalense”: Guiding principles of a teacher-student mentoring program to promote first-year student's success2025-07-01 - Araújo, Alexandra M.; Fernandes, Sandra; Sousa, Goreti; Real, ElizabethFaculty-student mentoring programs can be integral part of institutional approaches to facilitate students’ transition and adaptation to higher education. This paper presents an outline of guiding principles for the implementation of a faculty-student mentoring program designed for first year students. The initiative is part of a broader project called +Sucesso@UPortucalense, funded by the General Directorate for Higher Education (DGES) and the Recovery and Resilience Plan (PRR). Crucial elements of the program include: teacher training, the matching process and group formation, communication and interaction frequency, main focus of the teacher-student interactions, roles and responsibilities, and assessment. The key features of this teacher-student mentoring program are discussed considering the main goals of promoting students’ academic success, personal, social, and career development, and retention in higher education.