Carvalho, João M. S.

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Data de nascimento

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Último Nome

Carvalho

Primeiro Nome

João M. S.

Nome

João M. S. Carvalho

Biografia

João M. S. Carvalho é Professor Associado com Agregação da Universidade Portucalense. É investigador do REMIT – Investigação em Economia, Gestão e Tecnologias de Informação (Universidade Portucalense), no CICS.NOVA – Centro Interdisciplinar em Ciências Sociais (Universidade Nova de Lisboa e Universidade do Minho), do InED – Centro de Investigação e Inovação em Educação (Escola Superior de Educação do Instituto Politécnico do Porto), e do Centro de Estudos Globais da Universidade Aberta. Licenciado em Gestão de Empresas, Pós-graduado em Gerontologia Social, Mestre em Economia e Doutorado em Ciências Empresariais. Trabalhou durante 15 anos na indústria farmacêutica. A nível nacional e internacional tem publicado vários livros, capítulos de livros e artigos em revistas científicas. Afiliação: REMIT – Research on Economics, Management and Information Technologies. DEG - Departamento de Economia e Gestão.

Identificadores

0000-0003-0683-296X
F81A-B9D1-200D
57209932043
U-3457-2019

Projetos de investigação

Unidades organizacionais

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REMIT – Research on Economics, Management and Information Technologies
Centro de investigação que que tem como objetivo principal produzir e disseminar conhecimento teórico e aplicado que possibilite uma maior compreensão das dinâmicas e tendências económicas, empresariais, territoriais e tecnológicas do mundo contemporâneo e dos seus efeitos socioeconómicos. O REMIT adota uma perspetiva multidisciplinar que integra vários domínios científicos: Economia e Gestão; Ciências e Tecnologia; Turismo, Património e Cultura. Founded in 2017, REMIT – Research on Economics, Management and Information Technologies is a research unit of Portucalense University. Based on a multidisciplinary and interdisciplinary perspective it aims at responding to social challenges through a holistic approach involving a wide range of scientific fields such as Economics, Management, Science, Technology, Tourism, Heritage and Culture. Grounded on the production of advanced scientific knowledge, REMIT has a special focus on its application to the resolution of real issues and challenges, having as strategic orientations: - the understanding of local, national and international environment; - the development of activities oriented to professional practice, namely in the business world.

Filtros

2024 - 20254
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Tipo de Documento: conference paper ×

Resultados da pesquisa

A mostrar 1 - 4 de 4
  • Miniatura
    PublicaçãoAcesso Aberto
    Experiential marketing and purchase intention of ecotourism experiences: Z-Generation case
    2024-03-11 - Nogueira, Sónia; Durão, Marília; Pacheco, Luís Miguel; Ramazanova, Makhabbat; Carvalho, João M. S.
    Consumers are more willing to invest in experiences with relaxation and stress reduction. Tourism, a pivotal driver of the economy, and its associated activities hold significant potential for experiential marketing. It is particularly evident in the growing interest of tourists in natural settings and experiences related to nature, fostering an environment conducive to the expansion of ecotourism. Consequently, an exploratory study was conducted with the following research question: How does experiential marketing relate to consumer satisfaction, loyalty, word-of-mouth, and intention to purchase ecotourism experiences, explicitly focusing on Generation Z? - The results indicate positive correlations between experiential marketing and satisfaction constructs, consequently establishing a link between satisfaction, loyalty, word-of-mouth promotion, and purchase intention. Thus, the findings provide valuable insights into the behaviors of ecotourism consumers and how experiential marketing can facilitate the development of more effective marketing strategies to enhance tourist satisfaction.
  • Miniatura
    PublicaçãoAcesso Restrito
    Avatars in artificial intelligence marketing: A systematic literature review on sentiment and emotion analysis
    2025-01-08 - Santos, Victor; Faria, Sílvia; Carvalho, João M. S.
    Sem resumo disponível.
  • Miniatura
    PublicaçãoAcesso Restrito
    What do customers demand? Inclusive and sustainable entrepreneurial Marketing
    2024-04-28 - Carvalho, João M. S.
    There is a lack of research that links start-ups' entrepreneurial marketing with the increased customers' demand for inclusivity and sustainability. This paper proposes and substantiates a new conceptual model – Inclusive and Sustainable Entrepreneurial Marketing. This model includes the context and resources as the base for value creation; objectives and entrepreneurial will for developing a business model, followed by planned and unplanned actions, and inclusivity and societal sustainability as the significant impacts. The empirical substantiation of the model followed a design-science approach and was done through 55 interviews with entrepreneurs. Most entrepreneurs do not consider societal sustainability and inclusivity as primary objectives. However, these goals present an increased prevalence among the customers' current requirements. This paper contributes to the theoretical and empirical development of entrepreneurial marketing studies.
  • Miniatura
    PublicaçãoAcesso Aberto
    Collective action and business competitiveness
    2024-09-20 - Névoa, Manuel; Brito, Carlos; Carvalho, João M. S.
    This study aims to comprehensively review the extant literature examining the intricate relationship between collective action (CA) strategies employed within industrial contexts and the consequent impact on organizational competitiveness. Utilizing a systematic literature review methodology, this study meticulously identifies and synthesizes the challenges and solutions associated with CA. Additionally, it delineates various factors that influence business competitiveness in relation to collective action strategies. The analysis culminates in the development of a conceptual model that elucidates the dynamic interplay between collective action problems and strategies, alongside key business competitiveness factors. Furthermore, the study highlights the moderating role that governance structures can exert on this relationship. This review stands out in the literature due to its unique focus on the intersection of collective action strategies and organizational competitiveness. It addresses a gap in existing research by providing a comprehensive synthesis of these variables within the context of business environments. The study underscores the imperative for a more profound theoretical exploration of business-related collective action. It suggests a critical examination of the role that existing business associations play in enhancing or impeding the competitiveness of firms. By doing so, it offers valuable insights for practitioners and policymakers aiming to leverage collective action for competitive advantage. The comprehensive analysis offered in this review provides a robust framework for understanding the factors that drive the effectiveness of collective action strategies and their implications for business competitiveness. By identifying the challenges and solutions associated with collective action, as well as the business competitiveness factors influenced by these strategies, this study contributes to a deeper understanding of the field. Additionally, the conceptual model proposed here highlights the crucial role of governance in moderating the relationship between collective action and competitiveness, offering a nuanced perspective that can inform both academic inquiry and practical implementation. Overall, this study provides a valuable foundation for future research and practice, emphasizing the importance of collective action in achieving and sustaining competitive advantage in the business world.