Lopes, João Miguel
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Lopes
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João Miguel
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João Miguel Lopes
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João Miguel Ferreira Lopes
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REMIT – Research on Economics, Management and Information Technologies
Centro de investigação que que tem como objetivo principal produzir e disseminar conhecimento teórico e aplicado que possibilite uma maior compreensão das dinâmicas e tendências económicas, empresariais, territoriais e tecnológicas do mundo contemporâneo e dos seus efeitos socioeconómicos. O REMIT adota uma perspetiva multidisciplinar que integra vários domínios científicos: Economia e Gestão; Ciências e Tecnologia; Turismo, Património e Cultura.
Founded in 2017, REMIT – Research on Economics, Management and Information Technologies is a research unit of Portucalense University. Based on a multidisciplinary and interdisciplinary perspective it aims at responding to social challenges through a holistic approach involving a wide range of scientific fields such as Economics, Management, Science, Technology, Tourism, Heritage and Culture.
Grounded on the production of advanced scientific knowledge, REMIT has a special focus on its application to the resolution of real issues and challenges, having as strategic orientations:
- the understanding of local, national and international environment;
- the development of activities oriented to professional practice, namely in the business world.
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Publication Open Access Do socially responsible companies foster more engaged employees?2025-12-26 - Gomes, Sofia; Lopes, João Miguel; Pacheco, RossalynCorporate Social Responsibility (CSR) is an innovative approach to creating value for stakeholders by fostering strong relationships. There has been increasing interest in exploring the impact of CSR on employee attitudes and behavior. This paper evaluates the influence of CSR on employee commitment and performance in Portuguese companies through the lens of Social Identity Theory. A questionnaire survey of 278 Portuguese employees was conducted, and the Partial Least Squares method was used for analysis. The findings suggest that CSR practices positively affect both employee commitment and performance. Moreover, employee commitment is positively linked to performance. Therefore, organizations that adopt more CSR practices are likely to see increased employee commitment, which in turn enhances performance. This study contributes to CSR and social identity theory literature and offers practical recommendations for companies, policymakers, and HR professionals, urging organizations to reassess their CSR practices.Publication Open Access Brand Storytelling and Transmedia: A Systematic Literature Review2025-12-20 - Lopes, João Miguel; Saur-Amaral, Irina; Gomes, SofiaIn the consumer universe, young people from Generation Z are sensitive and open to new immersive experiences related to media technology, creating both challenges and opportunities for brands. Academic scholars and marketing professionals have studying this new media consumer and the way it interacts with the brand universe. Continuing this line of research, this article develops a systematic literature review focused on brand storytelling and transmedia applied in the marketing process, targeting Generation Z consumers. Based on a sample of 125 articles on these topics, the results demonstrate the importance of transmedia storytelling as a strategy that allows brands to expand their narratives across different platforms, creating immersive experiences for Generation Z consumers, who value authenticity and interactivity. The social interaction generated through online storytelling strengthens the emotional connection with the brand and promotes the development of communities, which are essential for co-creating content. Based on these results, an interaction model based on the Transmedia Brand Storytelling strategy is proposed.