Durão, Marília
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Durão
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Marília
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Marília Durão
Biography
Marília Durão is an Assistant Professor and Coordinator of the Hospitality Management Degree at the University Portucalense. She holds a PhD in Tourism and a Master’s degree in Tourism Management and Planning from the University of Aveiro. She has been actively involved in several research projects and EU capacity-building and strategic partnership initiatives focusing on human resources management in the tourism and hospitality industry, entrepreneurship and innovation, destination management, sustainable tourism, and ecotourism.
Afiliação:
REMIT – Research on Economics, Management and Information Technologies.
DTPC - Departamento de Turismo, Património e Cultura.
9D11-ED5F-C0C8
57191262557
JCE-4443-2023Research Projects
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REMIT – Research on Economics, Management and Information Technologies
Centro de investigação que que tem como objetivo principal produzir e disseminar conhecimento teórico e aplicado que possibilite uma maior compreensão das dinâmicas e tendências económicas, empresariais, territoriais e tecnológicas do mundo contemporâneo e dos seus efeitos socioeconómicos. O REMIT adota uma perspetiva multidisciplinar que integra vários domínios científicos: Economia e Gestão; Ciências e Tecnologia; Turismo, Património e Cultura.
Founded in 2017, REMIT – Research on Economics, Management and Information Technologies is a research unit of Portucalense University. Based on a multidisciplinary and interdisciplinary perspective it aims at responding to social challenges through a holistic approach involving a wide range of scientific fields such as Economics, Management, Science, Technology, Tourism, Heritage and Culture.
Grounded on the production of advanced scientific knowledge, REMIT has a special focus on its application to the resolution of real issues and challenges, having as strategic orientations:
- the understanding of local, national and international environment;
- the development of activities oriented to professional practice, namely in the business world.
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Publication Open Access Employment situation of tourism graduates working in and outside the tourism sector2013 - Costa, Carlos; Breda, Zélia; Malek, Anahita; Durão, MaríliaThis paper looks at the employment situation of Portuguese tourism graduates, particularly to the differences between the work situation of those employed in the tourism sector and those who are working outside this sector. Data was collected through an online questionnaire applied to the Portuguese tourism graduates in Portugal, comparing their salaries, working hours and schedules, contractual situation, hierarchical position and job satisfaction. Results evidenced that the tourism sector is not taking advantage of the available qualified human resources. Moreover, data suggests that tourism graduates employed outside the tourism sector are facing poorer working situations than those graduates employed within this industry.Publication Open Access Turismo cultural e desenvolvimento sustentável: a doçaria conventual do Douro Litoral2011 - Baptista, Maria Manuel Rocha Teixeira; Durão, MaríliaPortugal é uma das nações mais antigas do mundo e onde vários povos deixaram a sua marca, possuindo um vasto e riquíssimo património cultural. O usufruto e valorização deste património passam inegavelmente pelo turismo. Do mesmo modo, o turismo não poderá existir se não se preservarem os recursos de que a sua própria prática depende. Requer-se, igualmente, a criação de uma oferta turística compatível com cada contexto cultural, permitindo o acesso do turismo a expressões culturais, evitando-se, porém, o seu “embelezamento” para fins turísticos ou uma “turistificação da cultura”, descaracterizando-as ao ponto de deixarem de ser representativas da sua própria cultura. A Gastronomia Tradicional é sem dúvida um dos principais expoentes da Cultura Portuguesa, cuja diversidade constitui um recurso muito valorizado pelos turistas que visitam o nosso país. Esta abundância culinária é ainda mais visível quando se entra no domínio da doçaria, em particular a conventual, aquela que se poderá dizer ter sido a “mãe” da doçaria popular, regional e até, caseira. Pelas suas vastas potencialidades, este é somente um dos muitos atractivos portugueses que podem ser recuperados e divulgados através do turismo, proporcionando mais valias, não só ao visitante, mas também, às comunidades locais, desde que explorado de forma racional e sustentável.Publication Open Access Transitions from education to work: Impacts on perceived employability in Tourism and Hospitality2023-05-17 - Costa, Carlos; Carneiro, Maria João; Segovia-Pérez, Mónica; Durão, MaríliaThe T&H industry has become a growing career choice, hence drawing great attention to the role of Higher Education in meeting the needs of both the industry and the graduates. This study seeks to portray the views of highly qualified individuals, Tourism and Hospitality graduates and prospective graduates, on the process of education-to-work transition, focusing on their perceived level of preparedness for entering the labour market. In-depth interviews were conducted with 56 purposefully selected participants at different career stages in Portugal. By focusing on first-hand accounts on academic paths and practical learning experiences, subjective meanings and some of the factors influencing career construction and employability in T&H are unveiled. These insights may assist Higher Education Institutions and employers in understanding how to support graduates in smoothing the transition to the labour market and to make full use of their potentials upon graduation.Publication Open Access Gestão de visitantes: uma perspectiva sobre as visitas guiadas dos museus de Lisboa e Porto2010 - Carneiro, Maria João; Durão, MaríliaOs principais objectivos do estudo são: – compreender a importância que as visitas guiadas assumem nos museus dos concelhos de Lisboa e Porto; – caracterizar as visitas guiadas oferecidas nos museus portugueses.Publication Restricted Access Strategies for successful interpretation techniques in visitor attractions: the operationalization of guided tours in museums2017 - Carneiro, Maria João; Durão, MaríliaTourism attractions considerably influence the competitiveness of destinations. (...)Publication Open Access Capitalizing qualified human resources in the tourism sector: how gender equality can promote innovative forms of economic growth?2014 - Costa, Carlos; Breda, Zélia; Pinho, Isabel; Durão, MaríliaOver the last five years, two research projects1 on gender issues in the tourism sector – shortly entitled Gentour I2 and II3 – have been developed at the University of Aveiro (Portugal). These projects were submitted to the critical assessment of an international pool of evaluators, and both rely on solid research which was developed upon strong methodological rigor and in collaboration with an experienced and multidisciplinary research team.Publication Restricted Access "Female charm": women's role in tourism internationalization, innovation and networking strategies2016 - Costa, Carlos; Bakas, Fiona; Breda, Zélia; Pinho, Isabel; Durão, MaríliaA significant challenge faced by the tourism and hospitality industries in a rapidly changing world, is the ability to sustain organisational growth. (...)Publication Restricted Access Leading digital transformation in Tourism and Hospitality2023-06-06 - Silva, Maria José; Lemos, Fernando Florim De; Durão, MaríliaAt times of greater instability and uncertainty, which typically lead to high and widespread disruption, leadership is of particular importance to the resilience and survival of a substantial number of players across the tourism value chain. Digital technologies have been responsible not only for creating new business models, more innovative networking practices or digitising workforces but also for underpinning new processes across the whole value chain of tourism operations, from production to sales, promotion, distribution and new forms of consumption. Digitalisation widens the base of economic activities, promoting skilled employment and sustainably supporting faster development, particularly tourism and hospitality. This chapter aims to contribute to a deeper understanding of the importance of leadership for an effective digital transformation of tourism and hospitality. It also becomes crucial to identify which factors wield more significant influence on strategic leadership by assessing the leaders’ roles in decision-making and their levels of awareness of digital transformation, which led to the semi-structured interview of 29 tourism leaders. Despite this focus on the leaders’ competencies for digitalisation, no new strategy can be envisioned without change; whatever its nature, digital or other, change depends on strong and effective leadership.Publication Restricted Access 'An Uneasy Truth?': Female Tourism Managers and Organizational Gender Equality Measures in Portugal2018 - Bakas, Fiona; Costa, Carlos; Carvalho, Inês; Breda, Zélia; Durão, MaríliaDrawing on the theme of gender equality in tourism, this book aims to identify the main obstacles to women's advancement in the tourism industry, and to discover and share successful strategies to overcome them, drawing on case studies from all over the world. Interlaced between the 12 chapters of the book are stories from women who work in tourism. The chapters and stories that make up this book explore women's stories of empowerment beyond the neoliberal conceptualizations of economic improvement, to highlight the structural inequalities that prevent true gender equality. The collection points to the slow and small changes that women are making and how women are using the transformations tourism brings to their advantage. The book has a subject index.Publication Open Access Aprendizagem ativa na área do Turismo: Potencialidades da aplicação da metodologia Scrum2021-12-01 - Oliveira, Isabel; Bakas, Fiona; Durão, MaríliaDesenvolvida por Jeff Sutherland e Ken Schwaber, com base nos princípios da metodologia Agile, a metodologia Scrum (MS) é uma reconhecida framework, amplamente utilizada no desenvolvimento de produtos e serviços. [...]