Exploring Products’ Tetrad-Value Theory

dc.contributor.authorCarvalho, João M. S.
dc.date.accessioned2021-01-25T12:01:57Z
dc.date.available2021-01-25T12:01:57Z
dc.date.issued2020
dc.description.abstractIt is well known that people buy products to meet their multiple needs and desires based on the value they attach to such products (goods, services, ideas, information, experiences). The tetrad-value theory includes economic, social, ecological and psychological values. Based on this theory, we developed a questionnaire to assess the perception of value in relation to 20 main groups of products. We used definitions of the four type of values, and we asked the participants from a convenience sample of 804 university students to tell us whether the product has that kind of value, absolutely, a lot, a little, or doesn’t have it at all. The results showed that is not indifferent the type of products under value evaluation. There are products with more impact on social level and other on psychological level with statistically significant differences. This study confirms that people are mainly concerned with the product value for themselves, based essentially in their own interest, showing that social value is not their fundamental criteria. This research also indicates that social products appear to be of greater value, whatever the type, in the participants' perception. Thus, scholars’ generalization about the way people assess product’s value, considering that the personal impact is a social issue, should be rethought at the light of tetrad-value theory.pt_PT
dc.identifier.citationCarvalho, J. M. S. (2020). Exploring Products’ Tetrad-Value Theory. International Journal of Marketing, Communication and New Media, (6), 84-75. Disponível no Repositório UPT, http://hdl.handle.net/11328/3341
dc.identifier.issn2182-9306
dc.identifier.urihttp://hdl.handle.net/11328/3341
dc.language.isoengpt_PT
dc.relationFCT – Fundação para a Ciência e a Tecnologia, I.P., no âmbito do projeto «UIDB/04647/2020» do CICS.NOVA – Centro Interdisciplinar de Ciências Sociais da Universidade Nova de Lisboapt_PT
dc.relation.ispartofseriesNúmero especial;6
dc.rightsopen accesspt_PT
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/pt_PT
dc.subjectTetrad-value theorypt_PT
dc.subjectPerception of valuept_PT
dc.subjectPsychological valuept_PT
dc.subjectSocial valuept_PT
dc.subjectDistributed valuept_PT
dc.titleExploring Products’ Tetrad-Value Theorypt_PT
dc.typejournal articlept_PT
degois.publication.firstPage74pt_PT
degois.publication.lastPage85pt_PT
degois.publication.titleInternational Journal of Marketing, Communication and New Mediapt_PT
dspace.entity.typePublicationen
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