Collaborative research to enhance a business tourism destination: a case study from Porto

dc.contributor.authorMarques, Jorge
dc.contributor.authorPinho, Micaela
dc.date.accessioned2020-05-25T11:49:48Z
dc.date.available2020-05-25T11:49:48Z
dc.date.embargo2021-11-07
dc.date.issued2020-05-07
dc.description.abstractThe purpose of this study is to diagnose the business tourism segment in the city of Porto and to propose a set of strategic measures to boost its development and convert the territory into a preferred business tourism destination. The opinions of 28 local stakeholders were collected through a Delphi technique. Results show that experts consider business tourism very important for Porto, as they see it as a (i) strategic tourist product, (ii) complimentary product for leisure tourism and (iii) facilitator of entrepreneurship and business network and a booster of local and regional economy. A number of improvements were proposed to help build the brand of Porto as a business tourism destination of note: (i) more offer of large venues, (ii) collaborative cooperation between businesses to consolidate the sector, (iii) increase the supply of animation, (iv) a strong marketing strategy and building a cohesive brand and (v) increase accessibilities, connectivity and facilities. Findings have important policy implications for Porto’s policymakers in understanding market dynamics and planning their business tourism strategies. Moreover, findings have a broader interest as they offer constructive insights into strategies to develop business tourism worldwide and thus provide important implications for managers, policymakers and service providers.pt_PT
dc.identifier.citationMarques, J., & Pinho, M. (2020). Collaborative research to enhance a business tourism destination: a case study from Porto. Journal of Policy Research in Tourism, Leisure and Events, 1-16. doi: 10.1080/19407963.2020.1756307. Disponível no Repositório UPT, http://hdl.handle.net/11328/3102pt_PT
dc.identifier.doi10.1080/19407963.2020.1756307pt_PT
dc.identifier.issn1940-7963
dc.identifier.issn1940-7971
dc.identifier.urihttp://hdl.handle.net/11328/3102
dc.language.isoengpt_PT
dc.peerreviewedyespt_PT
dc.publisherRoutledgept_PT
dc.relation.publisherversionhttps://doi.org/10.1080/19407963.2020.1756307pt_PT
dc.rightsembargoed accesspt_PT
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/pt_PT
dc.subjectBusiness tourismpt_PT
dc.subjectBusiness eventspt_PT
dc.subjectDestination attractivenesspt_PT
dc.subjectStrategic managementpt_PT
dc.subjectDevelopment policiespt_PT
dc.subjectDelphi techniquept_PT
dc.titleCollaborative research to enhance a business tourism destination: a case study from Portopt_PT
dc.typejournal articlept_PT
degois.publication.firstPage1pt_PT
degois.publication.lastPage16pt_PT
degois.publication.titleJournal of Policy Research in Tourism, Leisure and Eventspt_PT
dspace.entity.typePublicationen
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