Unlocking the dichotomy of place identity/place image and its impact on place satisfaction for ecotourism destinations

dc.contributor.authorNogueira, Sónia
dc.contributor.authorCarvalho, João M. S.
dc.date.accessioned2022-08-10T13:48:31Z
dc.date.available2022-08-10T13:48:31Z
dc.date.issued2022-08-08
dc.description.abstractEcotourism's destination management has been focused on the place identity built by public authorities and centered on place promotion, marketing, and branding without a match between place identity and place image perceived by the place visitors and tourists and impact on their place satisfaction. This study uses the Melgaço council in the Portuguese Peneda-Gerês National Park to measure these relationships. We used two questionnaires for tourist operators and City Hall and external stakeholders (tourists and visitors). Results show that it is possible to measure place identity and place image with the same adapted items. Place quality and place branding have a positive impact on place satisfaction. Still, the effect of place promotion and marketing is negative, revealing that the gap between place identity and place image is negatively associated with perceived place satisfaction, moderated by psychological attraction, travelling experience, and visiting experience. There are presented several practical and theoretical implications.pt_PT
dc.identifier.citationNogueira, S., & Carvalho, J. M. S. (2022). Unlocking the dichotomy of place identity/place image and its impact on place satisfaction for ecotourism destinations. Journal of Ecotourism, (Published online: 08 Aug 2022), 1-19. https://doi.org/10.1080/14724049.2022.2106236. Repositório Institucional UPT. http://hdl.handle.net/11328/4408pt_PT
dc.identifier.doihttps://doi.org/10.1080/14724049.2022.2106236pt_PT
dc.identifier.issn1472-4049 (Print)
dc.identifier.issn1747-7638 (Electronic)
dc.identifier.urihttp://hdl.handle.net/11328/4408
dc.language.isoengpt_PT
dc.peerreviewedyespt_PT
dc.publisherTaylor & Francis Onlinept_PT
dc.rightsrestricted accesspt_PT
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/pt_PT
dc.subjectPlace identitypt_PT
dc.subjectPlace imagept_PT
dc.subjectPlace satisfactionpt_PT
dc.subjectPlace marketingpt_PT
dc.subjectPlace promotionpt_PT
dc.subjectPlace brandingpt_PT
dc.subjectPlace qualitypt_PT
dc.subjectEcotourismpt_PT
dc.titleUnlocking the dichotomy of place identity/place image and its impact on place satisfaction for ecotourism destinationspt_PT
dc.typejournal articlept_PT
degois.publication.firstPage1pt_PT
degois.publication.issuePublished online: 08 Aug 2022pt_PT
degois.publication.lastPage19pt_PT
degois.publication.titleJournal of Ecotourismpt_PT
dspace.entity.typePublicationen
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