Why Tourists are Attracted to Boutique Hotels: Case of Penang Island, Malaysia

dc.contributor.authorKhosravi, Sharareh
dc.contributor.authorMalek, Anahita
dc.contributor.authorEkiz, Erdogan H
dc.date.accessioned2015-05-01T12:23:24Z
dc.date.available2015-05-01T12:23:24Z
dc.date.issued2014
dc.description.abstractThe primary objective of this paper is to identify tourists’ perception toward boutique hotel attractive attributes through the detection of those factors that drive guests to this special type of accommodation. Furthermore, this study attempts to find the underlying dimensions of attractive attributes of boutique hotel from tourist after actual experience of this type of accommodation. The empirical study is supported through data from a sample of 133 individuals who stayed in Penang Island boutique hotels. The findings show that hotel guests’ perceptions of boutique hotels characteristics have four dimensions, namely: special services, room features, convenient and hotel design. However, results revealed that boutique hotels attractive elements after the actual experience of tourists have four slightly different dimensions special services, hotel facilities, price and location, and hotel design and image. From findings of this research practical suggestions are made to help hotel operators and those wishing and willing to enter the market. Furthermore, this study can help marketers gain substantial insight in order to market and promote this particular segment of the accommodation industry.pt
dc.identifier.urihttp://hdl.handle.net/11328/1170
dc.language.isoengpt
dc.peerreviewedyespt
dc.relation.ispartofseries1
dc.relation.publisherversionhttp://www.johat.org/showabstracts.asp?vino=%271201%27pt
dc.rightsopen accesspt
dc.subjectHotel Managementpt
dc.subjectBoutique Hotelspt
dc.subjectKey attributespt
dc.titleWhy Tourists are Attracted to Boutique Hotels: Case of Penang Island, Malaysiapt
dc.typejournal articlept
degois.publication.firstPage26pt
degois.publication.lastPage41pt
degois.publication.titleJournal of Hospitality & Tourismpt
degois.publication.volume12pt
dspace.entity.typePublicationen
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