Pro-environmental benefits of being deeply in love with the club: How brand love foster fans’ sustainable behaviours [abstract]
dc.contributor.author | Escadas, Marco | |
dc.contributor.author | Biscaia, Rui | |
dc.contributor.author | Ahuvia, Aaron | |
dc.contributor.author | Santos, Teresa | |
dc.contributor.author | Cayolla, Ricardo | |
dc.date.accessioned | 2023-11-29T10:26:35Z | |
dc.date.available | 2023-11-29T10:26:35Z | |
dc.date.issued | 2023-09-15 | |
dc.description.abstract | Previous studies have often pointed out how the importance of fans’ emotional connection with sport organizations (Koenigstorfer et al., 2010). However, little is known about how this connection can benefit society as a whole, particularly in terms of pro-environmental behaviours. This research aims to examine the relationship between fans’ perception of clubs’ pro-environmental sustainability initiatives and their pro-environmental behaviours, as well as the moderating role that brand love may exert in this relationship. [...] | |
dc.identifier.citation | Cayolla, R., Escadas, M., Biscaia, R., Ahuvia, A., & Santos, T. (2023). Pro-environmental benefits of being deeply in love with the club: How brand love foster fans’ sustainable behaviours [abstract]. In EASM Belfast 2023 Conference Abstracts: 31st European Association for Sport Management Conference, Belfast, Northern Ireland, 12-15 september 2023, (pp. 121-122). European Association for Sport Management. Repositório Institucional UPT. https://hdl.handle.net/11328/5241 | |
dc.identifier.uri | https://hdl.handle.net/11328/5241 | |
dc.language.iso | eng | |
dc.publisher | European Association for Sport Management | |
dc.relation.hasversion | https://easm2023.com/wordpress/wp-content/uploads/2023/09/EASM-Belfast-2023-Conference-Abstracts.pdf | |
dc.rights | open access | |
dc.rights.uri | http://creativecommons.org/licenses/by/4.0/ | |
dc.subject | Brand love | |
dc.subject | Foster fans’ | |
dc.subject | Sustainable behaviours | |
dc.title | Pro-environmental benefits of being deeply in love with the club: How brand love foster fans’ sustainable behaviours [abstract] | |
dc.type | conference paper | |
dspace.entity.type | Publication | |
oaire.citation.conferenceDate | 2023-09-12 | |
oaire.citation.conferencePlace | Belfast, Northern Ireland | |
oaire.citation.endPage | 122 | |
oaire.citation.startPage | 121 | |
oaire.citation.title | 31st European Association for Sport Management Conference | |
person.affiliation.name | Universidade Portucalense Infante D. Henrique | |
person.familyName | Cayolla | |
person.givenName | Ricardo | |
person.identifier.ciencia-id | D311-D822-C19A | |
person.identifier.orcid | 0000-0003-4015-7363 | |
person.identifier.rid | AAL-6739-2020 | |
person.identifier.scopus-author-id | 56120166100 | |
relation.isAuthorOfPublication | 99055104-5441-4d13-9368-2e06bb43e870 | |
relation.isAuthorOfPublication.latestForDiscovery | 99055104-5441-4d13-9368-2e06bb43e870 |
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