Pro-environmental benefits of being deeply in love with the club: How brand love foster fans’ sustainable behaviours [abstract]

dc.contributor.authorCayolla, Ricardo
dc.contributor.authorEscadas, Marco
dc.contributor.authorBiscaia, Rui
dc.contributor.authorAhuvia, Aaron
dc.contributor.authorSantos, Teresa
dc.contributor.authorCayolla, Ricardo
dc.date.accessioned2023-11-29T10:26:35Z
dc.date.available2023-11-29T10:26:35Z
dc.date.issued2023-09-15
dc.description.abstractPrevious studies have often pointed out how the importance of fans’ emotional connection with sport organizations (Koenigstorfer et al., 2010). However, little is known about how this connection can benefit society as a whole, particularly in terms of pro-environmental behaviours. This research aims to examine the relationship between fans’ perception of clubs’ pro-environmental sustainability initiatives and their pro-environmental behaviours, as well as the moderating role that brand love may exert in this relationship. [...]
dc.identifier.citationCayolla, R., Escadas, M., Biscaia, R., Ahuvia, A., & Santos, T. (2023). Pro-environmental benefits of being deeply in love with the club: How brand love foster fans’ sustainable behaviours [abstract]. In EASM Belfast 2023 Conference Abstracts: 31st European Association for Sport Management Conference, Belfast, Northern Ireland, 12-15 september 2023, (pp. 121-122). European Association for Sport Management. Repositório Institucional UPT. https://hdl.handle.net/11328/5241
dc.identifier.urihttps://hdl.handle.net/11328/5241
dc.language.isoeng
dc.publisherEuropean Association for Sport Management
dc.relation.hasversionhttps://easm2023.com/wordpress/wp-content/uploads/2023/09/EASM-Belfast-2023-Conference-Abstracts.pdf
dc.rightsopen access
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/
dc.subjectBrand love
dc.subjectFoster fans’
dc.subjectSustainable behaviours
dc.titlePro-environmental benefits of being deeply in love with the club: How brand love foster fans’ sustainable behaviours [abstract]
dc.typeconference paper
dspace.entity.typePublication
oaire.citation.conferenceDate2023-09-12
oaire.citation.conferencePlaceBelfast, Northern Ireland
oaire.citation.endPage122
oaire.citation.startPage121
oaire.citation.title31st European Association for Sport Management Conference
person.affiliation.nameUniversidade Portucalense Infante D. Henrique
person.familyNameCayolla
person.givenNameRicardo
person.identifier.ciencia-idD311-D822-C19A
person.identifier.orcid0000-0003-4015-7363
person.identifier.ridAAL-6739-2020
person.identifier.scopus-author-id56120166100
relation.isAuthorOfPublication99055104-5441-4d13-9368-2e06bb43e870
relation.isAuthorOfPublication.latestForDiscovery99055104-5441-4d13-9368-2e06bb43e870

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