Green to gold: Consumer circular choices may boost circular business models

dc.contributor.authorLopes, João M.
dc.contributor.authorGomes, Sofia
dc.contributor.authorPinho, Micaela
dc.date.accessioned2023-10-09T10:10:52Z
dc.date.available2023-10-09T10:10:52Z
dc.date.issued2023-10-05
dc.description.abstractConsumers are the true agents of transformation in the circular economy. By making con- scious and sustainable choices, they drive the development of circular business models, challenging the status quo and inspiring change for a more sustainable future. The main purpose of this paper is to assess the role of consumers in the circular economy as drivers of the development of circular business models. In detail, we explore whether Portuguese citizens make circular consumption choices and what factors influence these choices. An online questionnaire was used to collect data from a sample of 826 Portuguese. The quan- titative analysis was performed using the Partial Least Square (PLS) method. Overall, we found that: (i) both pro-environmental habits and environmental concerns positively influ- ence their circular consumption choices, (ii) pro-environmental habits positively influence consumers’ greenwashing perception, and (iii) greenwashing perception highlights envi- ronmental concerns. This study demonstrates that by adopting pro-environmental habits, consumers can play a central role in transforming companies’ traditional business models into circular business models. Consequently, a model is proposed where consumers’ moti- vations for adopting circular behaviors are used to convert the companies’ business model from linear to circular. The model emphasizes the active participation of consumerspt_PT
dc.identifier.citationLopes, J. M., Pinho, M., & Gomes, S. (2023). Green to gold: Consumer circular choices may boost circular business models. Environment, Development and Sustainability, (Published online: 05 october 2023), 1-29. https://doi.org/10.1007/s10668-023-03930-6. Repositório Institucional UPT. http://hdl.handle.net/11328/5128pt_PT
dc.identifier.doihttps://doi.org/10.1007/s10668-023-03930-6pt_PT
dc.identifier.issn1387-585X
dc.identifier.issn1573-2975
dc.identifier.urihttp://hdl.handle.net/11328/5128
dc.language.isoengpt_PT
dc.peerreviewedyespt_PT
dc.publisherSpringerpt_PT
dc.relation.publisherversionhttps://link.springer.com/article/10.1007/s10668-023-03930-6pt_PT
dc.rightsopen accesspt_PT
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/pt_PT
dc.subjectCircular economypt_PT
dc.subjectPro-environmental habitspt_PT
dc.subjectEnvironmental concernspt_PT
dc.subjectGreenwashingpt_PT
dc.subjectCircular business modelpt_PT
dc.subjectCircular consumption choicespt_PT
dc.titleGreen to gold: Consumer circular choices may boost circular business modelspt_PT
dc.typejournal articlept_PT
degois.publication.firstPage1pt_PT
degois.publication.lastPage29pt_PT
degois.publication.titleEnvironment, Development and Sustainabilitypt_PT
degois.publication.volumePublished online: 05 october 2023pt_PT
dspace.entity.typePublicationen
person.affiliation.nameREMIT - Research on Economics, Management and Information Technologies
person.affiliation.nameREMIT – Research on Economics, Management and Information Technologies
person.familyNameGomes
person.familyNamePinho
person.givenNameSofia
person.givenNameMicaela
person.identifier.ciencia-idB415-29D7-EC1A
person.identifier.ciencia-idAF14-3E2F-3400
person.identifier.orcid0000-0002-0326-0655
person.identifier.orcid0000-0003-2021-9141
person.identifier.ridAAX-9149- 2021
person.identifier.ridL-1789-2018
person.identifier.scopus-author-id36983012600
person.identifier.scopus-author-id23990998900
relation.isAuthorOfPublication05ebcd91-a47c-4480-bf6a-7865f2014dc2
relation.isAuthorOfPublicationb73425ae-9c53-43ec-9bef-8d0ebebecc6b
relation.isAuthorOfPublication.latestForDiscovery05ebcd91-a47c-4480-bf6a-7865f2014dc2

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