Communicating the value of fan identity in the sport industry: Commentary on consumer neuroscience possible research ideas

dc.contributor.authorCayolla, Ricardo
dc.date.accessioned2022-07-19T16:30:50Z
dc.date.available2022-07-19T16:30:50Z
dc.date.issued2022-07-19
dc.description.abstractThe sport industry has an enormous influence on today’s society, and the various media platforms and stakeholders have a considerable share of that influence. Sport communication has an essential part in that impact. The strong identification consumers create and develop with sports brands has a huge meaning in their lives. In the sphere of consumer neuroscience, there are few studies on the sport industry. This commentary launches possible research ideas, namely about the importance of brand strength in consumers’ minds, as well as the true impact that consumer identification (i.e., fan identity) has on the sport industry.pt_PT
dc.identifier.citationCayolla, R. (2022). Communicating the value of fan identity in the sport industry: Commentary on consumer neuroscience possible research ideas. International Journal of Sport Communication, (Published Online: 19 Jul 2022), 1-5. https://doi.org/10.1123/ijsc.2022-0083. Repositório Institucional UPT. http://hdl.handle.net/11328/4352pt_PT
dc.identifier.doihttps://doi.org/10.1123/ijsc.2022-0083pt_PT
dc.identifier.issn1936-3907 (Electronic)
dc.identifier.urihttp://hdl.handle.net/11328/4352
dc.language.isoengpt_PT
dc.publisherHuman Kineticspt_PT
dc.rightsrestricted accesspt_PT
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/pt_PT
dc.subjectConsumer behaviorpt_PT
dc.subjectBrand strengthpt_PT
dc.subjectNegativity biaspt_PT
dc.subjectEmotionspt_PT
dc.titleCommunicating the value of fan identity in the sport industry: Commentary on consumer neuroscience possible research ideaspt_PT
dc.typejournal articlept_PT
degois.publication.firstPage1pt_PT
degois.publication.issuePublished Online: 19 Jul 2022pt_PT
degois.publication.lastPage5pt_PT
degois.publication.titleInternational Journal of Sport Communicationpt_PT
dspace.entity.typePublicationen
person.affiliation.nameUniversidade Portucalense Infante D. Henrique
person.familyNameCayolla
person.givenNameRicardo
person.identifier.ciencia-idD311-D822-C19A
person.identifier.orcid0000-0003-4015-7363
person.identifier.ridAAL-6739-2020
person.identifier.scopus-author-id56120166100
relation.isAuthorOfPublication99055104-5441-4d13-9368-2e06bb43e870
relation.isAuthorOfPublication.latestForDiscovery99055104-5441-4d13-9368-2e06bb43e870

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