Feeling Economy, Artificial Intelligence, and future jobs: A systematic literature review

Abstract

The Feeling Economy, related to tasks that involve emotions or feelings, studies the impact not only on the economy but also on society, influencing areas such as employment, marketing, education, politics, governance, and ethics. This study is the first systematic and bibliometric literature review to investigate the current state of knowledge on this topic, considering the emergence of artificial intelligence (AI). This review followed the PRISMA method using the VosViewer computer program. The thematic analysis of the 21 chosen studies resulted in the extraction of three key research themes: (1) characterization of multiple AI; (2) response of employees and clients/consumers to multiple intelligences; and (3) effects of AI on job skills and tasks. The results of this study allow for a greater and more detailed understanding of how the Feeling Economy has developed and been studied. The possibility of significant change, like jobs, stands out, with increasing emphasis on skills related to feeling, empathy, and emotional intelligence. There will also be practical implications for political and business decision makers for understanding the changes necessary to thrive in the Feeling Economy, considering the replacement of human tasks by AI and exploring human/AI complementarity and integration. One proposes a future research agenda.