Importance of traditions and family business at Christmas: A quantitative analysis of practices and values in Portugal

dc.contributor.authorSantos, Eulália
dc.contributor.authorTavares, Fernando Oliveira
dc.contributor.authorFoliveira, Margarida Freitas
dc.description.abstractPurpose Christmas is the most consumed event of the year, always full of traditions, namely family ones, which are very significant. In this way, it is intended to find out the importance of traditions at Christmas time and analyze their implications for family businesses. Design/methodology/approach The study is quantitative in nature, based on a questionnaire survey carried out with 551 Portuguese individuals, over 18 years of age, where different issues related to Christmas traditions and family are addressed. Findings The results demonstrate that the Christmas traditions scale is made up of four factors: family traditions on Christmas Eve, aspects related to the Christmas spirit, changes in Christmas traditions with the COVID-19 pandemic and traditions of participating in events with family at Christmas. Cod and octopus dishes are the most popular dishes on Christmas Eve. In relation to sweets/desserts, king cake, rabanadas, vermicelli, children's bread and sponge cake are the most common on Christmas Eve. Originality/value The study helps to understand Portuguese Christmas traditions, providing knowledge that allows defining strategies for family businesses, improving the experience and relationship with consumers at a special time of year. It is hoped that the trends in Christmas traditions in this study will contribute to unveiling the Christmas spirit, also serve as a marketing image and create curiosity and motivation on the part of other cultures to visit Portugal during this festive season, in order to experience Christmas traditions.
dc.identifier.citationSantos, E., Tavares, F. O., & Foliveira, M. F. (2023). Importance of traditions and family business at Christmas: a quantitative analysis of practices and values in Portugal. Journal of Family Business Management, (Published online: 05 december 2023), 1-17. Repositório Institucional UPT.
dc.rightsrestricted access
dc.subjectChristmas traditions
dc.subjectFamily traditions
dc.titleImportance of traditions and family business at Christmas: A quantitative analysis of practices and values in Portugal
dc.typejournal article
oaire.citation.issuePublished online: 05 december 2023
oaire.citation.titleJournal of Family Business Management
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