Co-creating the pitch: An exploration of the role of traditions on co-creation in European soccer

Ver registo simples
dc.contributor.authorHungenberg, Eric
dc.contributor.authorSlavich, Mark
dc.contributor.authorCayolla, Ricardo
dc.date.accessioned2024-04-22T13:31:19Z
dc.date.available2024-04-22T13:31:19Z
dc.date.issued2024-01-03
dc.description.abstractAs the sport of soccer continues to grow throughout the world – and particularly into North America – the current study assessed the causal effect fans’ sensory traditions have on co-creation. Data were collected by intercepting Portugese and Spanish soccer attendees outside of the stadium prior to the match’s start. A total of 282 useable surveys were retrieved from fans during the 2022-23 seasons. Path modeling results indicate that traditions relating to aesthetics, sound, and beverage provided the greatest means to co-create experiences for attendees. The study’s results align with previous research within retail and sport exhibiting the positive impact of the sensory experience on social, psychological, and behavioral outcomes (Clark et al., 2012; Hungenberg et al., 2020). Furthermore, the findings provide support that sensory experiences wielding heightened levels of co-creation for fans contribute positively to merchandise spending and arrival time. This is meaningful as sport organizations continue to seek marketing strategies that will overcome the widespread media platforms that have made consuming sport remotely so accessible.
dc.identifier.citationHungenberg, E., Slavich, M., & Cayolla, R. (2024). Co-creating the pitch: An exploration of the role of traditions on co-creation in European soccer. Journal of Applied Sport Management (JASM), 16(1), 1-14. https://doi.org/10.7290/jasm168lur. Repositório Institucional UPT. https://hdl.handle.net/11328/5598
dc.identifier.issn2327-0187
dc.identifier.urihttps://hdl.handle.net/11328/5598
dc.language.isoeng
dc.publisherApplied Sport Management Association (ASMA)
dc.relation.hasversionhttps://doi.org/10.7290/jasm168lur
dc.rightsopen access
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/
dc.subjectAttendees
dc.subjectInternational
dc.subjectManagement
dc.subjectSensory marketing
dc.subjectSport traditions
dc.subject.fosCiências Sociais - Economia e Gestão
dc.titleCo-creating the pitch: An exploration of the role of traditions on co-creation in European soccer
dc.typejournal article
dspace.entity.typePublication
oaire.citation.endPage14
oaire.citation.issue1
oaire.citation.startPage1
oaire.citation.titleJournal of Applied Sport Management (JASM)
oaire.citation.volume16
oaire.versionhttp://purl.org/coar/version/c_970fb48d4fbd8a85
person.affiliation.nameUniversidade Portucalense Infante D. Henrique
person.familyNameCayolla
person.givenNameRicardo
person.identifier.ciencia-idD311-D822-C19A
person.identifier.orcid0000-0003-4015-7363
person.identifier.ridAAL-6739-2020
person.identifier.scopus-author-id56120166100
relation.isAuthorOfPublication99055104-5441-4d13-9368-2e06bb43e870
relation.isAuthorOfPublication.latestForDiscovery99055104-5441-4d13-9368-2e06bb43e870

Ficheiros

Principais
A mostrar 1 - 1 de 1
Miniatura
Nome:
Co-Creating the Pitch.pdf
Tamanho:
430.02 KB
Formato:
Adobe Portable Document Format
Ver/Abrir

Coleções

REMIT - Artigos em Revistas Internacionais / Papers in International Journals