Factors that affect the perception of the tourist destination of Braga
Date
2022-05
Embargo
Advisor
Coadvisor
Journal Title
Journal ISSN
Volume Title
Publisher
Acil
Language
English
Alternative Title
Abstract
This study aims to understand the tourists' perception about the city of Braga (Portugal), bearing in mind four explanatory dimensions for choosing a destination - Destination's Loyalty; Destination's Identity; Destination's Competitiveness and Destinations' Image. This approach introduces a multidimensional concept of a tourist destination as a relationship between tourists and the places they visit. [...]
Keywords
Marketing, Tourist destination, Image, Identity, Loyalty, Competitiveness
Document Type
conferenceObject
Publisher Version
Dataset
Citation
Pereira, M. S., Gomes, S., Faria, S., & Ferreira, P. (2022). Factors that affect the perception of the tourist destination of Braga. In C. Silva (Ed.), Proceedings of the 5th International Conference on Tourism Research (ICTR 2022), Porto, Portugal, 19-20 may 2022 (pp. 326-335). Acil. Repositório Institucional UPT. http://hdl.handle.net/11328/4111
Identifiers
TID
Designation
Access Type
Open Access