The hidden reasons behind generation Z's green choices

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dc.contributor.authorLopes, João M.
dc.contributor.authorGomes, Sofia
dc.contributor.authorSuchek, Nathalia
dc.contributor.authorNogueira, Sónia
dc.date.accessioned2025-01-29T18:21:55Z
dc.date.available2025-01-29T18:21:55Z
dc.date.issued2024-12-26
dc.description.abstractThe green purchasing decision has become an increasing research focus, reflecting consumers' growing commitment to sustainability. Generation Z consumers are recognised for their greater environmental and social awareness than other generations. Although their inclination towards sustainability issues is well known, few studies are dedicated to the green purchasing behaviour of the individuals of this generation. Therefore, the primary purpose of this study is to explore and analyse the antecedents of Generation Z's green purchasing decision in Portugal. Thus, based on a sample of young Portuguese Generation Z and using the Partial Least Squares method, this study tested hypotheses concerning five antecedents of the green purchasing decision. Although unbalanced, the study results reveal that all the factors analysed are antecedents of the green purchasing decision. First, green willing purchase and environmental concern stand out as main antecedents. Next, factors related to perceived quality and benefits take the lead. The least essential antecedent concerns the predisposition to a change in purchase behaviour if the product's price is the same or lower than the standard product. This study contributes to under-explored literature on green consumption behaviour, especially among young people. In addition, it contributes to the development of knowledge about the antecedents of Generation Z's green purchasing decision in Portugal.
dc.identifier.citationLopes, J. M., Gomes, S., Suchek, N., & Nogueira, S. (2024). The hidden reasons behind generation Z's green choices. Discover Sustainability, 5, article number 520, 1-17. https://doi.org/10.1007/s43621-024-00764-8. Repositório Institucional UPT. https://hdl.handle.net/11328/6075
dc.identifier.issn2662-9984
dc.identifier.urihttps://hdl.handle.net/11328/6075
dc.language.isoeng
dc.publisherSpringer
dc.relation.hasversionhttps://doi.org/10.1007/s43621-024-00764-8
dc.rightsopen access
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/
dc.subjectGreen purchase decision
dc.subjectGeneration Z
dc.subjectGreen behaviour
dc.subject.fosCiências Sociais - Economia e Gestão
dc.titleThe hidden reasons behind generation Z's green choices
dc.typejournal article
dcterms.referenceshttps://link.springer.com/article/10.1007/s43621-024-00764-8#citeas
dspace.entity.typePublication
oaire.citation.endPage17
oaire.citation.startPage1
oaire.citation.titleDiscover Sustainability
oaire.citation.volume5
person.affiliation.nameREMIT - Research on Economics, Management and Information Technologies
person.affiliation.nameREMIT – Research on Economics, Management and Information Technologies
person.familyNameGomes
person.familyNameNogueira
person.givenNameSofia
person.givenNameSónia
person.identifier.ciencia-idB415-29D7-EC1A
person.identifier.ciencia-idF910-030F-3361
person.identifier.orcid0000-0002-0326-0655
person.identifier.orcid0000-0001-7959-3838
person.identifier.ridAAX-9149- 2021
person.identifier.scopus-author-id36983012600
person.identifier.scopus-author-id56019348100
relation.isAuthorOfPublication05ebcd91-a47c-4480-bf6a-7865f2014dc2
relation.isAuthorOfPublicationc379a4a3-a42d-4782-be9b-0e4fa8933556
relation.isAuthorOfPublication.latestForDiscovery05ebcd91-a47c-4480-bf6a-7865f2014dc2

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