Veríssimo, Medéia

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Veríssimo

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Medéia

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Medéia Veríssimo

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Medéia Veríssimo é Professora Auxiliar da Universidade Portucalense, Doutorada em Turismo e Mestre em Gestão pela Universidade de Aveiro. É membro integrado das Unidades de Investigação REMIT (Research in Economics, Management and Information Technologies) e GOVCOPP (Governance, Competitiveness, and Public Policies). Possui publicações na área do Turismo relacionadas com temas como: sustentabilidade, digitalização, planeamento e desenvolvimento territorial e comunicação e marketing. Afiliação: REMIT – Research on Economics, Management and Information Technologies.

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REMIT – Research on Economics, Management and Information Technologies
Centro de investigação que que tem como objetivo principal produzir e disseminar conhecimento teórico e aplicado que possibilite uma maior compreensão das dinâmicas e tendências económicas, empresariais, territoriais e tecnológicas do mundo contemporâneo e dos seus efeitos socioeconómicos. O REMIT adota uma perspetiva multidisciplinar que integra vários domínios científicos: Economia e Gestão; Ciências e Tecnologia; Turismo, Património e Cultura. Founded in 2017, REMIT – Research on Economics, Management and Information Technologies is a research unit of Portucalense University. Based on a multidisciplinary and interdisciplinary perspective it aims at responding to social challenges through a holistic approach involving a wide range of scientific fields such as Economics, Management, Science, Technology, Tourism, Heritage and Culture. Grounded on the production of advanced scientific knowledge, REMIT has a special focus on its application to the resolution of real issues and challenges, having as strategic orientations: - the understanding of local, national and international environment; - the development of activities oriented to professional practice, namely in the business world.

Search Results

Now showing 1 - 5 of 5
  • PublicationOpen Access
    Do hostels play a role in pleasing Millennial travellers? The Portuguese case
    2018 - Costa, Carlos; Veríssimo, Medéia
    Abstract Purpose – The purpose of this paper is to identify the best hostel practices and trends, and to evaluate and discuss how they are keeping up with the present demand created by the Millennials market. Design/methodology/approach – Methodological approach is based on two complementary qualitative methods: ethnographic participant observation and netnography. Portuguese hostels are the target of this study, as they are considered some of the best in the world. First, a fieldwork was conducted in three top-rated hostels in Lisbon, aiming to immerse in hostel’s environment. Then, 300 online reviews were analysed to identify what customers value the most in those services. Data interpretation was done through a content analysis crossing supply-demand perspectives. Findings – Results indicate that, while staying in a hostel, the Millennials want to: meet people, engage in activities and events, have local experiences, feel comfortable/at home, get good value for money and enjoy the convenience. In return, hostels play an important role in hospitality industry by pleasing the Millennials, by offering: central location, an interactive atmosphere, functional facilities, well-planned design and decoration, a set of activities and events and personal treatment. Originality/value – This paper is one of the few to describe Millennials’ travel behaviour towards hostels’ services.
  • PublicationRestricted Access
    Unveiling the key features of a positive service experience at hostels
    2019-10-28 - Costa, Carlos; Veríssimo, Medéia
    Purpose This paper aims to unveil the factors that contribute to a positive hostel experience by electing key features and describing their nature from a customer perspective. Design/methodology/approach The study uses an exploratory, empirical approach, applying netnography to collect information about guests’ experiences from the five selected top-rated hostels in Europe and Latin America. A content analysis of 500 positive reviews was conducted exploring the critical features of service experience in hostel sector. Lisbon and Rio de Janeiro were selected for this study as they are among the destinations that have received top-rated hostel awards. Findings The findings reveal that a hostel experience carries a more symbolic than utilitarian meaning, especially in relation to its social dimension. Results indicate that a hostel stay is positively enhanced by ten key features, namely, staff, supplementary services (e.g. social activities), facilities, location, atmosphere, guests’ interactions, cleanliness, design and decoration, value for money and safety. Staff, supplementary services and facilities were the most mentioned hostel features, which emphasizes their potential to create a favourable environment for social interactions. Research limitations/implications Findings are restricted to a limited sample size and geographical area. The main limitation of the study lies, though, in the lack of studies concerning the specific context of hostels within a service experience approach. Practical implications Some hostels renounce low-quality stigma to establish themselves as a “cool” type of tourist accommodation. Offering a stay based on good value for money and social atmosphere, these establishments are shaping the industry’s future by both redefining the contemporary hostel’s image and attending to modern travellers’ specific needs. Given the increasing importance of hostels to tourism, this study provides information to scholars and industry practitioners who are interested in understanding how service experience can be enhanced in the hospitality industry. Originality/value This paper is a preliminary in-depth examination of factors that positively influence a hostel stay from a customer experience perspective. Thus, it provides insights into service experience management for the tourist accommodation sector.
  • PublicationRestricted Access
    Residents’ perceptions of negative tourism impacts and mitigation strategies: The case of Porto
    2024-04-19 - Stevic, Ivana; Rodrigues, Vítor; Breda, Zélia; Veríssimo, Medéia; Silva, Ana Margarida Ferreira da; Costa, Carlos Manuel Martins da
    Purpose This paper aims to analyse residents’ perceptions of tourism growth in Porto prior to the COVID-19 pandemic, aiming to determine the most appropriate strategies to mitigate negative tourism impacts. Studies on resident perceptions of tourism impacts are still scarce, particularly the ones addressing the topic in the context of Portuguese urban tourism areas. Design/methodology/approach Data was collected through an online survey, focusing on three categories of impacts: (i) economic, (ii) sociocultural (iii) and spatial-environmental, and the respective mitigation strategies, analysed from the perspective of Porto’s residents. Descriptive and bivariate statistics – T-test and Eta correlation – were used to analyse the collected data. Findings Respondents who live in the city centre experience specific tourism impacts more negatively, when compared to those living outside the inner-city area. Furthermore, no strong correlation is found between the said impacts and the respective mitigation strategies. However, creating awareness among tourists about acceptable behaviour in shared spaces is the strategy that stands out, as it has a medium correlation with all three impact categories. Most impact-strategy associations are weak, meaning that the defined strategies are not the most case-appropriate, which is something that policymakers should address. Originality/value To the best of the author’s/authors’ knowledge, this is the first study to adopt this approach in tackling the negative impacts of rapid tourism growth in Porto.
  • PublicationOpen Access
    Overtourism and tourismphobia: A systematic literature review
    2020 - Moraes, Michelle; Breda, Zélia; Guizi, Alan; Costa, Carlos; Veríssimo, Medéia
    This paper aims at examining how overtourism and tourismphobia are being approached as emergent research topics in current tourism literature. It conducts an analysis of 154 documents, indexed in the Web of Science (WoS) Core Collection and Scopus databases. The study follows a quantitative and qualitative approach, with the support of VOSviewer and HistCite softwares for a descriptive content analysis. The analysis focuses on highlighting important aspects in terms of the most frequent publication sources (authors and journals); co-citation, as well as dimensions and research streams; methodologies used; results obtained; and implications for future research. The literature review unveiled that the concepts of overtourism and tourismphobia are usually related to destinations' development, negative impacts, and tourism policies and regulation. Results show that, although tourism excesses and conflicts have been studied for long, ‘overtourism' and ‘tourismphobia' have become usual terms, mainly within the past three years. Even though the adoption of the terms can be considered by some as a ‘trend', the in-depth analysis of the topics shed light on how ‘old' concepts can evolve to adapt to contemporary tourism issues. Further studies are needed in tracking the evolution of these topics and their implications on the future of tourism.
  • PublicationRestricted Access
    How can gamification contribute to achieve SDGs? : Exploring the opportunities and challenges of ecogamification for tourism
    2020-03-18 - Souza, Viviane Silva; Marques, Susana Regina Bacelar de Vasconcelos; Veríssimo, Medéia
    Purpose Ecogamification can make a positive impact on Tourism. With this in mind, the present study aims to examine specific stakeholders – those positioned at the upstream side of gamification process – and their perspectives concerning not only the benefits, but also the challenges of (eco)gamification. Design/methodology/approach The study follows a qualitative-exploratory approach and bases its results on the analysis of 10 in-depth interviews conducted with buyers and providers from the emerging Portuguese tourism and tech markets. Findings Results shed light on key benefits of ecogamification, including its potential to promote “green” behaviour, transmit complex information through entertainment, reward users for good practices, improve engagement and help avoiding overtourism. Simultaneously, there are important challenges to overcome, including the lack of investment, resistance to new technologies, low eco-consciousness of tourists and distraction from issues that matter. Further, findings show that ecogamification takes on different and specific roles for buyers and providers. Research limitations/implications The research limitations are mainly related to the sample size. Practical implications An effective ecogamification process depends on the integration of the supply and demand sides and, at the same time, on the responsibility of different stakeholders (providers, buyers, players) across the value chain, through a broad logic of B2B2C. Originality/value This study contributes towards a better understanding of ecogamification in tourism, through the eyes of buyers and providers and also provides insights regarding the role of these specific stakeholders and the relationship between them.