Cayolla, Ricardo

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Data de nascimento

Cargo

Último Nome

Cayolla

Primeiro Nome

Ricardo

Nome

Ricardo Roseira Cayolla

Biografia

Currently, Ricardo Roseira Cayolla is an Associate Professor at Portucalense University. Ricardo is the scientific coordinator of the Consumer Neuroscience Lab, from the investigation unit REMIT (research in economics, management and information technologies). His main research area is marketing/sport management focusing on consumer neuroscience, consumer brand relationships, and sustainability. Ph.D. in Marketing and Strategy, Ricardo Cayolla has also a course in Design Thinking for Business Innovation in ESADE. He is a Sports Specialist, presenting and advocating a thesis about his training system in tennis, applied for over twenty years. Beyond the academic field, former professional tennis player, Ricardo is also a tennis coach, writer, sports manager, and with a presence in the media. He owns a Tennis Academy and has written seven books. He’s also a commentator in Eurosport Portugal in tennis. Afiliação: REMIT | Consumer Neuroscience Research Lab

Identificadores

0000-0003-4015-7363
D311-D822-C19A
56120166100
AAL-6739-2020

Projetos de investigação

Unidades organizacionais

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Organização
REMIT – Research on Economics, Management and Information Technologies
Centro de investigação que que tem como objetivo principal produzir e disseminar conhecimento teórico e aplicado que possibilite uma maior compreensão das dinâmicas e tendências económicas, empresariais, territoriais e tecnológicas do mundo contemporâneo e dos seus efeitos socioeconómicos. O REMIT adota uma perspetiva multidisciplinar que integra vários domínios científicos: Economia e Gestão; Ciências e Tecnologia; Turismo, Património e Cultura. Founded in 2017, REMIT – Research on Economics, Management and Information Technologies is a research unit of Portucalense University. Based on a multidisciplinary and interdisciplinary perspective it aims at responding to social challenges through a holistic approach involving a wide range of scientific fields such as Economics, Management, Science, Technology, Tourism, Heritage and Culture. Grounded on the production of advanced scientific knowledge, REMIT has a special focus on its application to the resolution of real issues and challenges, having as strategic orientations: - the understanding of local, national and international environment; - the development of activities oriented to professional practice, namely in the business world.

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  • Miniatura
    PublicaçãoAcesso Aberto
    Pro-environmental benefits of being deeply in love with the club: How brand love foster fans’ sustainable behaviours [abstract]
    2023-09-15 - Escadas, Marco; Biscaia, Rui; Ahuvia, Aaron; Santos, Teresa; Cayolla, Ricardo
    Previous studies have often pointed out how the importance of fans’ emotional connection with sport organizations (Koenigstorfer et al., 2010). However, little is known about how this connection can benefit society as a whole, particularly in terms of pro-environmental behaviours. This research aims to examine the relationship between fans’ perception of clubs’ pro-environmental sustainability initiatives and their pro-environmental behaviours, as well as the moderating role that brand love may exert in this relationship. [...]