Nogueira, Elisabete
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Endereço de Email
Data de nascimento
Cargo
Último Nome
Nogueira
Primeiro Nome
Elisabete
Nome
Elisabete Nogueira
Biografia
DEG - Departamento de Economia e Gestão
Identificadores
6513-80A1-20BB
57699312700
EXL-6377-2022Projetos de investigação
Unidades organizacionais
REMIT – Research on Economics, Management and Information Technologies
Centro de investigação que que tem como objetivo principal produzir e disseminar conhecimento teórico e aplicado que possibilite uma maior compreensão das dinâmicas e tendências económicas, empresariais, territoriais e tecnológicas do mundo contemporâneo e dos seus efeitos socioeconómicos. O REMIT adota uma perspetiva multidisciplinar que integra vários domínios científicos: Economia e Gestão; Ciências e Tecnologia; Turismo, Património e Cultura.
Founded in 2017, REMIT – Research on Economics, Management and Information Technologies is a research unit of Portucalense University. Based on a multidisciplinary and interdisciplinary perspective it aims at responding to social challenges through a holistic approach involving a wide range of scientific fields such as Economics, Management, Science, Technology, Tourism, Heritage and Culture.
Grounded on the production of advanced scientific knowledge, REMIT has a special focus on its application to the resolution of real issues and challenges, having as strategic orientations:
- the understanding of local, national and international environment;
- the development of activities oriented to professional practice, namely in the business world.
4 resultados
Resultados da pesquisa
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Publicação Acesso Aberto AI’s invisible touch: how effortless browsing shapes customer perception, experience and engagement in online retail2024-12-14 - Lopes, João M.; Trancoso, Tiago; Gomes, Sofia; Nogueira, ElisabeteThis study explores the influence of artificial intelligence (AI)-enabled ease of use on customer perception, experience, and engagement in online retail stores. Through a quantitative analysis of 1438 responses from Portuguese consumers, the research reveals that AI-enabled ease of use positively influences customers’ perceived control, concentration, and cognitive enjoyment while browsing online stores. These perceptions, in turn, contribute to the elicitation of awe, which is found to be a crucial mediating factor in the relationship between customer perceptions and purchase intention. The study highlights the significant role of awe in strengthening the link between customer perceptions and purchase intent, rendering previously non-significant direct effects statistically significant. The findings offer valuable implications for online retailers seeking to leverage AI technologies to enhance customer experiences and drive sales. By prioritizing ease of use, cognitive enjoyment, and perceived control, and strategically leveraging the mediating role of awe, retailers can create engaging and memorable online shopping experiences that ultimately translate to increased customer satisfaction and purchase intention.Publicação Acesso Aberto The contribution of the labour practices to organizational performance: The mediating role of social sustainability2024-04-18 - Lopes, João M.; Gomes, Sofia; Nogueira, ElisabeteIn the fiercely competitive global business environment, the attainment of excellence is contingent upon the efficient management of human resources and their alignment with sustainable development goals. This study examines the interplay between labour practices, social sustainability and organizational performance, with a focus on the often-ignored perspectives of employees. Employees, often neglected as critical stakeholders, shape corporate values and strategy. The study uses a quantitative approach, having applied the partial least square method for the proposed research model. Questionnaire responses from 574 Portuguese employees reveal that labour practices (employee development, employee participation and equal opportunity) positively influence perceived social sustainability. Perceived social sustainability positively influences perceived organizational performance. The examined labour practices only exhibit a positive influence on perceived organizational performance when perceived social sustainability acts as a mediator. Companies must place a high priority on the perceptions of their employees to achieve social sustainability. This involves incorporating inclusive, participative and proactive policies regarding human resources policies, thereby leveraging the mutual advantages derived from labour practices. This demonstrates the pivotal role of social sustainability in companies' decision- making processes, as it substantially contributes to enhancing organizational performance. This study emphasizes the importance of integrating social sustainability to maximize organizational performance, providing valuable insights for business leaders. The original model, social sustainability-driven organizational performance, which is based on employees' perceptions, identifies labour practices as antecedents of social sustainability, and the influence of social sustainability, both directly and as a mediator, on organizational performance, is presentedPublicação Acesso Aberto Anthropomorphism in artificial intelligence: A game-changer for brand marketing2025-01-15 - Lopes, João M.; Gomes, Sofia; Nogueira, ElisabeteThe expansion of brands adopting artificial intelligence services with human characteristics, such as chatbots, has rev- olutionized digital marketing strategies, transforming how companies reach and engage customers. This technologi- cal innovation is reshaping digital interactions between companies and consumers, offering a more personalized and efficient experience. This study explores the influence of chatbot anthropomorphism on customer engagement and purchasing decision-making with brands that use this artificial intelligence service. Data from a questionnaire with 1319 participants was analyzed using partial least squares method. Chatbot anthropomorphism has a more positive influence on purchasing decision-making when this relationship is mediated by customer engagement. In turn, customer involvement also has a positive influence on decision-making. The results emphasize that for a greater influence of the chatbot’s anthropomorphism on purchasing decision-making, the customer must first be engaged with the chatbot. This research illuminates a new path in the domain of AI-enabled brand interactions, showing the distinct influence of anthropomorphism in chatbots on customer satisfaction, trust and loyalty, thus revolutioniz- ing traditional paradigms of consumer-brand engagement and decision-making processes. By exploring the intricate dynamics between customer engagement with anthropomorphized chatbots and purchasing decisions, this study breaks new ground, offering unprecedented insight into the transformative potential of human-like chatbot interac- tions in shaping consumer behavior and brand relationships.Publicação Acesso Restrito Pathways to Circularity: Engagement patterns of European SMEs in the circular Economy2025-02-05 - Lopes, João M.; Gomes, Sofia; Nogueira, ElisabeteCompliance with the 2030 agenda is forcing small and medium-sized enterprises (SMEs) in the European Union (EU) to transition from linear to circular business models, boosting the adoption of circular economy (CE) activities. More information is needed to know the transition stage of these companies. Therefore, the objective of this study is to evaluate the implementation patterns of nine CE activities by EU SMEs and explore the relationships between the implementation of CE activities and the characteristics of these companies in terms of economic activity and ownership. To this end, we used a sample of 13,322 SMEs from the EU, using the Latent Class Model to identify the implementation patterns of CE activities and correspondence analysis to relate the implementation of CE activities with the characteristics of the SMEs. The results show that in the implementation of CE activities, five patterns of SMEs involvement can be identified, with CE activities being systematically independent in each pattern. It was also demonstrated that the SMEs with the highest probability of engagement are those dedicated to service activities, medium-sized companies established more years ago, with high and growing turnover, which invest most of their turnover annually in CE activities, and those that sell products or services to multiple final destinations. This study contributes to demonstrating that the essential dynamic capabilities of SMEs to become circular must be incorporated into a pattern of implementation of CE activities and that in their implementation, CE activities are not independent of each other but follow a specific pattern of involvement, in which activities are invariably interdependent in relation to other patterns.