Durão, Marília

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Data de nascimento

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Durão

Primeiro Nome

Marília

Nome

Marília Durão

Biografia

Marília Durão is an Assistant Professor and Coordinator of the Hospitality Management Degree at the University Portucalense. She holds a PhD in Tourism and a Master’s degree in Tourism Management and Planning from the University of Aveiro. She has been actively involved in several research projects and EU capacity-building and strategic partnership initiatives focusing on human resources management in the tourism and hospitality industry, entrepreneurship and innovation, destination management, sustainable tourism, and ecotourism. Afiliação: REMIT – Research on Economics, Management and Information Technologies. DTPC - Departamento de Turismo, Património e Cultura.

Projetos de investigação

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Organização
REMIT – Research on Economics, Management and Information Technologies
Centro de investigação que que tem como objetivo principal produzir e disseminar conhecimento teórico e aplicado que possibilite uma maior compreensão das dinâmicas e tendências económicas, empresariais, territoriais e tecnológicas do mundo contemporâneo e dos seus efeitos socioeconómicos. O REMIT adota uma perspetiva multidisciplinar que integra vários domínios científicos: Economia e Gestão; Ciências e Tecnologia; Turismo, Património e Cultura. Founded in 2017, REMIT – Research on Economics, Management and Information Technologies is a research unit of Portucalense University. Based on a multidisciplinary and interdisciplinary perspective it aims at responding to social challenges through a holistic approach involving a wide range of scientific fields such as Economics, Management, Science, Technology, Tourism, Heritage and Culture. Grounded on the production of advanced scientific knowledge, REMIT has a special focus on its application to the resolution of real issues and challenges, having as strategic orientations: - the understanding of local, national and international environment; - the development of activities oriented to professional practice, namely in the business world.

Resultados da pesquisa

A mostrar 1 - 4 de 4
  • PublicaçãoAcesso Aberto
    Impactful creativity: The role of entrepreneurship Education in driving sustainable development in the cultural and creative industries
    2025-02-01 - Durão, Marília; Simão, Emília; Veríssimo, Medéia; Nogueira, Sónia; Fernandes, Sandra
    The cultural and creative sector is one of the most dynamic sectors of the Portuguese economy, contributing to job creation, innovation, social development, preservation of cultural heritage, and the promotion of the country’s image across the globe. Entrepreneurship in the cultural and creative industries (CCIs) plays a crucial role in creating new opportunities for employment and revenue generation. Therefore, entrepreneurship education is receiving increasing attention as a means to contribute to the sustainable development of the cultural and creative sector. Underpinned on an Erasmus+ Project, FENICE ‘Fostering Entrepreneurship and Innovation in Cultural and Creative Industries through Interdisciplinary Education’, the present research contributes to the discussion on the main challenges of entrepreneurship education for the CCIs. Using a qualitative research design, this exploratory study employs a focus group with purposeful sampling as the research method. An online focus group was conducted in February 2023, with 11 participants identified as renowned professionals and experts in various cultural, artistic, and creative fields in Portugal. Preliminary results suggest that creatives are perceived, by nature, as entrepreneurial-oriented and often motivated by passion and a sense of mission. However, they also face a generalized lack of perspective on how products/services from the CCIs should be capitalized or how different monetization models may apply to them, especially when culture is perceived more as a symbolic than a capitalizable good. For many cultural and creative entrepreneurs, difficulties arise when understanding how business or project management tools can contribute to their professional growth within the CCIs.
  • PublicaçãoAcesso Aberto
    Impactful creativity: The role of entrepreneurship education in driving sustainable development [abstract]
    2023-11-07 - Veríssimo, Medéia; Simão, Emília; Fernandes, Sandra; Durão, Marília; Nogueira, Sónia
    The cultural and creative sector is one of the most dynamic sectors of the portuguese economy, contributing to job creation, innovation, social development, preservation of cultural heritage, and the promotion of the country's image across the globe. [...]
  • PublicaçãoAcesso Restrito
    Entrepreneurship Learning: Applying a Revised Experiential Learning Model to Cultural and Creative Industries
    2023-01-03 - Neves, Augusto; Nogueira, Sónia; Durão, Marília; Fernandes, Sandra
    This article discusses entrepreneurship and innovation in the context of the Cultural and Creative Industries (CCIs) through interdisciplinary education. Contributions focus on the outcomes of the Erasmus + project FENICE: ‘Fostering Entrepreneurship and Innovation in Cultural and Creative Industries through Interdisciplinary Education’, a project aimed at meeting the current and prospective skills’ needs of the CCIs, both from students and professionals/adult learners. The aim of this article is to propose the application of a revised experiential learning model (ELM) to the development of CCIs, by applying this learning approach to the development of an entrepreneurship education training program. It focuses on various forms of practical teaching, according to different training objectives, aiming at enhancing the quality and relevance of business education for the CCIs, while also fostering their innovative potential and social impact. The outcomes of the project suggest that experiential learning approaches can have an important contribution to entrepreneurial and managerial skills development for the CCIs, providing the sector with professionals who can contribute to the sustainable functioning and development of the creative economy.
  • PublicaçãoAcesso Aberto
    Mapping entrepreneurial competences for the cultural and creative industries: An application of the European Entrepreneurship Competence Framework to Course Design
    2024-10-30 - Durão, Marília; Fernandes, Sandra; Nogueira, Sónia; Neves, Augusto
    Entrepreneurial education for the Cultural and Creative Industries (CCIs) has gained visibility in educational settings, notably higher education institutions, fostering a business-driven approach to creativity and value in cultural and artistic production. At the core of this approach lies the development of an entrepreneurial mindset, a principle underscored by the European Entrepreneurship Competence Framework (EntreComp). This framework serves as the European benchmark for initiatives promoting entrepreneurial learning, such as the project ‘Fostering Entrepreneurship and Innovation in Cultural and Creative Industries through Interdisciplinary Education’ (FENICE), developed under the Erasmus+ Program of the European Union. Drawing on the insights gained from the FENICE project, this conceptual work outlines the application of EntreComp in designing a teaching program aimed at bridging existing skill gaps in entrepreneurship within the CCIs, cultivating an entrepreneurial mindset, and promoting key competencies outlined in EntreComp. This chapter underscores the importance of aligning educational initiatives with EntreComp to equip students with managerial capabilities and foster entrepreneurial skills, tailoring the curricula with entrepreneurial learning outcomes that align with the unique context of the cultural and creative sector. Nevertheless, limitations are to be acknowledged, including the absence of empirical data to evaluate the actual progression of entrepreneurial competencies among students and the necessity for nurturing an entrepreneurial culture and refining educational frameworks within the CCIs.