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Does a Foreign Language Make Us More Rational, or Just Less Capable of Moral Thought?
2026-05-16 - Costa, Eva Dias
Bilinguals often choose more utilitarian options when reasoning in a second language. This pattern is commonly read as improved rationality through emotional distance. I argue the better explanation is processing cost and reduced expressive capacity: these nudge people toward simpler, outcome-counting heuristics and thinner deontic justification. The critique has prior defenders, who drew on the somatic marker hypothesis to show that native-language reasoning tends to produce more ethical choices. The present paper extends that line of argument in a specific direction. Model-based decomposition studies show that the foreign-language effect reduces both deontological and utilitarian inclinations simultaneously; the apparent utilitarian shift arises because deontological sensitivity drops further in high-conflict dilemmas, not because utilitarian motivation increases. This dissociation is the empirical backbone my justificatory thinning account requires. Emotions here are not mere noise but epistemic inputs that supply moral concepts and appraisals; their attenuation under expressive constraint matters for how decisions are justified, not only chosen. I propose a processing-cost mechanism with testable predictions by proficiency and dilemma type, a five-item coding scheme for justificatory texture, and practical safeguards for multilingual deliberation – including native-language stages at key decision points, slower pacing with interpreters, and records that separate outcomes from justifications.
Social Media Marketing Management: The Importance of Planning and Adopting Good Practices for Brand Success: Small and Medium Companies Perspective in the Portuguese Market
2026-04-01 - Silva, Diogo; Faria, Sílvia; Nogueira, Sónia; Sousa , Bruno
During the last 10–15 years, we have assisted to a considerable growth in the use of social media platforms. Individuals started to use these platforms to get in touch with one another and, nowadays, they use them for personal entertainment, to get information on products, services and even to be up to date on tendencies, politics, sports, wars and other aspects of Humans life. Aware of this widespread use, brands also started to bet on being present on different platforms to market their products and services, as well as to interact with clients and keep their attention over time. Social networking sites are being used to send messages in real time, promote interaction and get information on clients’ habits and needs. Social networks are now considered by managers as very important and complementary tools to allow brands to follow trends and adapt offers to the consumers’ real needs. This use of social network, altogether with websites and traditional media is increasing and improving communication between consumers and brands. As a consequence, it also seems to be promoting brand awareness. The aim of this research is to explore how specialized social media marketing and communication agencies can contribute to help Small and Medium Enterprises (SME) face digitalization, increase their brand awareness and promote overall business success. Results showed that companies are now aware of the need to invest on digital, more specifically on social media, as a way to improve their awareness (brand identity) and their long-term success. They also revealed that SME tend to prefer outsourcing their digital marketing activities.
Coroa Norte Lisboa: Alguns indicadores [artigo de imprensa]
2025-09-01 - Florentino, Rui
Algumas das recentes políticas territoriais das áreas metropolitanas do país têm vindo a refletir sobre a possível descentralização do turismo em Lisboa e no Porto, visando melhor gerir a pressão urbanística nos diferentes bairros das cidades. [...]