Attitudes towards consumption: The development of an operacional scale

Abstract

The western economic development, which allowed the consumer to have access to goods and services in an easy and accessible way, brought the attention of the academia and practitioners for the current mass consumption society and consumption’s role in generating happiness among consumers. However, contradictory to the contemporary way of life, some consumers have established a different current, in which anti-consumption is seen as a way to also achieve well-being, while contributing to the sustainability of the planet. [...]