The Impact of Cultural Barriers on the Internationalization Process
Data
2022-04
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Editora
Eurasia Business and Economics Society
Idioma
Inglês
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Resumo
This study aims to analyze the impact of cultural differences in the internationalization process of small and medium-sized Portuguese firms. It was used a questionnaire survey, supported by an extensive literature review on business internationalization and its main barriers. In order to validate the form and content of the questionnaire, the instrument was pre-tested. [...]
Palavras-chave
Cultural barriers, Internationalization, SME's, Intangible barriers, Cultural differences
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conferenceObject
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Citação
Martins, N. L., Lobo, C. A., & Oliveira, S. F. (2022). The Impact of Cultural Barriers on the Internationalization Process. In Proceedings of the 39th Eurasia Business and Economics Society Conference (EBES), Rome, Italy, April 6-8 2022 (v.1, pp. 548-563). Repositório Institucional UPT. http://hdl.handle.net/11328/4055
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Acesso Aberto