What began as a memorable experience became a long-standing tradition: examining the formation of sport fan's traditions
Data
2022-10
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SMA - Sport Marketing Association
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Inglês
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Resumo
Sport tradition represents the culmination of sport consumption, as ritualistic experiences, by definition, reflect the peak of patronage. [...]
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Sport tradition, Fan's
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Citação
Hungerberg, E., Slavich, M., & Cayolla, R. (2022). What began as a memorable experience became a long-standing tradition: examining the formation of sport fan's traditions. [Comunicação oral] 2022 Sport Marketing Association Conference, Charlotte, EUA, 26-28 october 2022. SMA - Sport Marketing Association. Repositório Institucional UPT. http://hdl.handle.net/11328/4668
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Acesso Aberto