Digitalização de negócios em PME: o caso do sistema de gestão da qualidade
Date
2020-07-30
Embargo
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Language
Portuguese
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Abstract
Este relatório representa o projeto desenvolvido no âmbito do Mestrado em
Gestão de Empresas, e passa pelo desenvolvimento de um suporte digital especialmente
dedicado a Pequenas e Médias Empresas (PME) com base na norma NP EN ISO
9001:2015. Este suporte digital engloba vários documentos que foram produzidos
durante o projeto, e irão integrar uma plataforma digital que a Bracing Advisors, Lda
optará.
As organizações com um Sistema de Gestão da Qualidade (SGQ) baseado na
norma ISO 9001:2015 conseguem evidenciar perante terceiros a capacidade de fornecer
produtos ou serviços que vão ao encontro dos requisitos e expetativas dos clientes,
respeitando as leis e regulamentação em vigor. A utilização deste referencial pelas
empresas poderá resultar de exigências impostas pelos próprios consumidores,
fornecedores e partes interessadas (stakeholders), sendo também considerado um fator
de competitividade.
Este relatório de projeto está dividido em duas partes: uma dedicada à revisão
da literatura e a outra ao trabalho empírico que foi desenvolvido na Bracing Advisors.
A Bracing Advisors, para se manter competitiva, decide apostar na consultoria
online através de uma ferramenta digital. Durante o projeto foram desenvolvidos vários
documentos que são da confidencialidade da Bracing Advisors, documentos estes que
integram a ferramenta e podem ser utilizados pelos seus clientes, sendo,
nomeadamente, formações, procedimentos, instruções técnicas e impressos.
O projeto contempla ainda as vantagens do serviço de consultoria online
comparativamente ao método tradicional de consultoria presencial e destaca a adoção
de novas tecnologias no modelo de negócio das empresas para se manterem relevantes
e salienta também que só as que conseguem a transição para o digital é que sobrevivem
no mercado.
This report represents the project developed in the scope of the Master of Business Administration and includes the development of a digital support especially dedicated to Small and Medium Enterprises (SME) based on the NP EN ISO 9001:2015 standard. This digital support includes several documents that were produced during the project, and will integrate a digital platform that Bracing Advisors, Lda will choose. Organizations with a Quality Management System (QMS) based on the ISO 9001:2015 standard are able to demonstrate to third parties the ability to provide products or services that meet the requirements and expectations of customers, respecting the laws and regulations in force. The use of this referential by companies may result from requirements imposed by consumers, suppliers and stakeholders themselves, and is also considered a factor of competitiveness. This project report is divided into two parts: one dedicated to the literature review and the other to the empirical work that has been developed at Bracing Advisors. In order to remain competitive, Bracing Advisors decides to invest in online consulting through a digital tool. During the project, several documents were developed which are owned and confidential by Bracing Advisors. These documents are part of the tool and can be used by its clients, namely trainings, procedures, technical instructions and printouts. The project also contemplates the advantages of the online consulting service compared to the traditional method of face-to-face consulting and highlights the adoption of new technologies in the business model of companies to remain relevant and also stresses that only those that achieve the transition to digital survive in the market.
This report represents the project developed in the scope of the Master of Business Administration and includes the development of a digital support especially dedicated to Small and Medium Enterprises (SME) based on the NP EN ISO 9001:2015 standard. This digital support includes several documents that were produced during the project, and will integrate a digital platform that Bracing Advisors, Lda will choose. Organizations with a Quality Management System (QMS) based on the ISO 9001:2015 standard are able to demonstrate to third parties the ability to provide products or services that meet the requirements and expectations of customers, respecting the laws and regulations in force. The use of this referential by companies may result from requirements imposed by consumers, suppliers and stakeholders themselves, and is also considered a factor of competitiveness. This project report is divided into two parts: one dedicated to the literature review and the other to the empirical work that has been developed at Bracing Advisors. In order to remain competitive, Bracing Advisors decides to invest in online consulting through a digital tool. During the project, several documents were developed which are owned and confidential by Bracing Advisors. These documents are part of the tool and can be used by its clients, namely trainings, procedures, technical instructions and printouts. The project also contemplates the advantages of the online consulting service compared to the traditional method of face-to-face consulting and highlights the adoption of new technologies in the business model of companies to remain relevant and also stresses that only those that achieve the transition to digital survive in the market.
Keywords
Qualidade, Sistema de gestão da qualidade, ISO 9001:2015, Transformação digital, Consultoria online, Ferramenta digital
Document Type
Master thesis
Publisher Version
Dataset
Citation
Pinto, H. D. L. (2020). Digitalização de negócios em PME: o caso do sistema de gestão da qualidade. (Dissertação de Mestrado), Universidade Portucalense, Portugal. Disponível no Repositório UPT, http://hdl.handle.net/11328/3155
Identifiers
TID
202507696
Designation
Mestrado em Gestão
Access Type
Open Access