Exploring industrial tourism's potential: How can it contribute to business innovation?

dc.contributor.authorMontenegro, Zulmira
dc.contributor.authorMarques, Jorge
dc.contributor.authorSousa, Cristina
dc.date.accessioned2023-10-18T10:30:07Z
dc.date.available2023-10-18T10:30:07Z
dc.date.issued2023-09-18
dc.description.abstractThis article delves into the potential of industrial tourism and emphasizes its significance as an innovative and sustainable product for industrial companies. The research question driving this exploration is, "How can industrial tourism contribute to business innovation?" In answering this question, the article provides valuable insights into the development of strategies that allow companies to leverage industrial tourism for their benefit, ultimately positioning it as a strategic factor for enhancing their competitiveness. As part of an ongoing research project, the study adopts the Delphi research methodology and presents the initial findings from the first round of questionnaires administered to a panel of 27 experts. The results demonstrate that industrial tourism can act as a catalyst for innovation within industrial companies, making a notable impact across various areas, including Operations, Marketing, and Human Resources. Moreover, the findings indicate that generating additional income, prioritizing environmental and social integrity, and preserving industrial heritage is closely associated with innovation through industrial tourism. The research underscores the pivotal role of the Financial, Operational, and Human Resources areas within industrial companies for the successful diversification into industrial tourism. However, the strategic alignment of the company's overall vision with industrial tourism is equally fundamental. Despite not being the primary focus of industrial companies, industrial tourism emerges as a potent source of innovation and competitiveness within these organizations. The results suggest that the Financial, Operational, and Human Resources areas of industrial companies are central to the success of diversification to Industrial Tourism. Still, it is fundamental that the company strategy is aligned with industrial Tourism. Although Industrial Tourism is not the focus of industrial companies, it can be a source of innovation and competitiveness within companies.pt_PT
dc.identifier.citationMontenegro, Z., Marques, J., & Sousa, C. (2023). Exploring industrial tourism's potential: How can it contribute to business innovation? In F. Moreira, & S. Jayantilal (Eds.), Proceedings of the 18th European Conference on Innovation and Entrepreneurship, Porto, Portugal, 21-22 september 2023, (vol. 1, pp. 1-7). Academic Conferences International Limited. https://doi.org/10.34190/ecie.18.1.1765. Repositório Institucional UPT. http://hdl.handle.net/11328/5148pt_PT
dc.identifier.doihttps://doi.org/10.34190/ecie.18.1.1765pt_PT
dc.identifier.isbn978-1-914587-83-2
dc.identifier.isbn978-1-914587-82-5
dc.identifier.issn2049-1069
dc.identifier.issn2049-1050
dc.identifier.urihttp://hdl.handle.net/11328/5148
dc.language.isoengpt_PT
dc.peerreviewedyespt_PT
dc.publisherAcademic Conferences International Limitedpt_PT
dc.relation.publisherversionhttps://papers.academic-conferences.org/index.php/ecie/article/view/1765pt_PT
dc.rightsopen accesspt_PT
dc.rights.urihttp://creativecommons.org/licenses/by-nd/4.0/pt_PT
dc.subjectIndustrial tourismpt_PT
dc.subjectIndustrial companiespt_PT
dc.subjectInnovationpt_PT
dc.subjectCompetitivenesspt_PT
dc.subjectDelphi methodpt_PT
dc.titleExploring industrial tourism's potential: How can it contribute to business innovation?pt_PT
dc.typeconferenceObjectpt_PT
degois.publication.firstPage1pt_PT
degois.publication.lastPage7pt_PT
degois.publication.locationPorto, Portugalpt_PT
degois.publication.titleProceedings of the 18th European Conference on Innovation and Entrepreneurship, Volume 1pt_PT
degois.publication.volume1pt_PT
dspace.entity.typePublicationen
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