Is social responsibility a question of marketing? An exploratory study on non-profit-seeking behaviour in academia

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2017

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English

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Au-Yong-Oliveira, M, Moreira, F., Branco, F., Martins, J., & Gonçalves, R. (2017). Is social responsibility a question of marketing? An exploratory study on non-profit-seeking behaviour in academia. In Proceedings of the 12th European Conference on Innovation and Entrepreneurship (ECIE2017), Paris, France, 21-22 September 2017 (Vol. 1, pp. 78-85). Disponível no Repositório UPT, http://hdl.handle.net/11328/2411

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http://hdl.handle.net/11328/2411
978-1-911218-54-8

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Documento publicado em: Proceedings of the 12th European Conference on Innovation and Entrepreneurship (ECIE2017).