Mapping the Future of Ecotourism: A Decade of Research Insights

Abstract

This study underscores the importance of deepening understanding of ecotourism to foster sustainability and environmental responsibility in tourism. Through a systematic literature review of 84 articles published between 2015 and 2025 in Web of Science database, the study examines the intellectual and thematic structure of the discipline. Three major thematic clusters were identified, revealing a shift from descriptive studies focused on conservation and community participation toward integrative approaches that encompass governance, behavioral psychology, and digital transformation. By synthesizing current scholarship, this research highlights emerging theoretical trends, unresolved gaps, and future directions that align ecotourism with global sustainability goals. The findings offer conceptual insights for researchers, evidence-based guidance for policymakers, and practical strategies for tourism enterprises aiming to strengthen ecological integrity and community resilience.