Diagnosis of the use of Web 2.0: tools in the portuguese financial institutions.

Abstract

Web 2.0 tools helps enterprises to increase innovation. Many organizations seek this kind of tools so they can be competitive in the global world we live today. The Portuguese Financial sector has been very competitive and has used innovation to leverage over competitors. Considering the potential for innovation associated with Web 2.0 and the innovation interest of the sector, it's very relevant to diagnose the level of use of Knowledge Management practices and the adoption of Web 2.0 tools in this sector. This article presents the results of a study aiming to diagnose the level of use of Knowledge Management practices and the adoption of Web 2.0 tools by Portuguese Banks. The study was conducted through a survey sent to all institutions listed in the Portuguese Banking Association, specifically to 26 banks. With a 15.38% success rate of answers it was possible to infer that in Portugal Knowledge Management practices are present in the Banking sector, as well as the use of Web 2.0 tools, although not with a homogeneous presence.