Thermal Tourism in Europe: Exploring the Wellness Dimension

Abstract

Health tourism is considered a strategic product for the development of many tourist destinations with thermal resources (Pereira et al., 2023). Europe has one of the richest and best-documented areas of thermal waters – the use of which dates to Greek and Roman cultures where they formed part of everyday life – being one of the most ancient forms of western therapy (Solimene, 2020). In recent decades, health and wellbeing have become essential motivations for consumption (Kervankıran, 2016), drawing the interest of researchers from various disciplines (Río-Rama et al., 2018).