Homo Sapiens Entrepreneurensis: The Base Business Creation Model

Abstract

This book allows anyone to understand an entrepreneur's main characteristics and challenges and what is to be market-oriented. Why do we often complain about the providers of the products we need and the products themselves? Based on a theoretically sound background, the Base Business Creation Model is presented, which helps to test any business idea in all diverse contexts, private or public, for-profit or not-for-profit, even within a company, as a manifestation of intrapreneurship. This model includes the assessment of economic and financial viabilities, contributing to diminishing the probability of failure, which is relatively high among start-ups. Step-by-step, the entrepreneurs learn how to test their concepts of the product (good, service, idea, experience, behaviour, information), aiming at satisfy human and social needs, passing through the evaluation of the business opportunity, the design of a business model, and the assessment of its financial viability. Then, if the business concept has a reasonable probability of success, the entrepreneur can prepare a complete business plan using the Advanced Business Creation Model.