Strategic Entrepreneurship as a source of cultural organizations performance improvement: the case study of Casa da Música.

Abstract

Recently Portugal has integrated a contingency plan called EU/IMF Economic and Finantial Assistance Programme. With this new reality, cultural organizations public funding decreased dramatically and, as such, those organizations felt the need of changing the paradigm for their own survival. In this context, this research intends to propose a contemporary way of improving the performance of cultural organizations and as such to create value. For that purpose it will be used the Hitt, Ireland and Hoskinsson (2011) Strategic Entrepreneurship concept and it will be proposed a model which suggests the analysis of internal and external perspectives of management. Like that three variables will be considered: Cultural Management, Cultural Entrepreneurship and Cultural Intrapreneurship. This model will have the Casa da Música as case study and will use qualitative research methods such as in-depth interviews and focus groups.