The importance of technology and digital media to promote Tourism destinations: A conceptual review

Abstract

This article discusses the processes of the increasing use of technology and digital media to promote tourism destinations. This paper aims to present the increasing use of technology and digital media to promote tourism destinations. Not only as a theoretical concept but also as an opportunity for small or medium-sized businesses that operate in the tourism sector. It presents the current trends in digital tourism, focusing on digital media and how technology is shaping, influencing, and informing travel decisions impacting tourists’ behavior. Our critical overview suggests that we are dealing with a phenomenon rooted in the new opportunities given by the digital expansion with relevant effects for the tourism destinations promotion. However, contributions on this topic within the existing literature remain scarce. Accordingly, we discuss the main studies on this issue and its results to conclude about the current importance of digital media for tourism destination promotion and future research agenda.