Wine Tourism in Azores: Opportunities for Sustainable Growth and Heritage Preservation

Abstract

This chapter examines the untapped potential of the Azores as a wine tourism destination, focusing on the region’s distinctive Atlantic vineyards. The study explores the historical and cultural significance of viticulture in the Azores, tracing its development over centuries and highlighting the critical role of the islands’ volcanic soils and maritime climate in shaping the unique qualities of Azorean wines. The paper discusses how these environmental factors, combined with traditional viticultural practices, have contributed to creating a wine profile that stands apart in the global market.