Relevance of leisure for business tourism: A portuguese case study

Abstract

At destination areas, business tourism should be seen through an integrative perspective to promote and to maximize the overall tourism experience of business travellers. Not only venues are important, but also the natural, cultural and historical assets are critical to increase attractiveness and enhance the potential for capturing events and visitors. This article aims to explore the relation between business tourism and the cultural resources and tourism potential in a specific geographical area in the Central region of Portugal. A Delphi study was conducted among local stakeholders and were identified some proposals about the main assets and measures to be developed.