The relevance of personal leadership in the management of organizational communication: A qualitative study

Abstract

The aim of this study is to understand the importance of communication within the management of an organization. The communication comes from various perspectives and is relevant to the dynamics of the organization. The success of the leadership relates to the level and style of the communication; strategize innovation, efficiency, pro-activity thinking and business performance. Thus, we propose to make an in-depth study with six leading figures with communication management responsibility, administration of brand and business. It is in this way that the leader's role is of extreme importance, mediating in which it must instill confidence, ambition, positive attitude, understanding of efficient management and by these examples great expectations from management personnel. Ultimately, inspiring and generating new leaders with creativity, self-leadership and above all the collective vision of the organization itself.