The influence of technological innovations on international business strategy before and during COVID-19 pandemic

Abstract

In the last two years, the world has gone through an unprecedented change in the most diverse dimensions (social, economic, and even political), leading that society had to adapt very quickly to the contingencies imposed by COVID-19. All organizations (independent of their area of activity) had to adjust their processes to respond, efficiently and effectively, to these constraints. In this context, companies with concerns in internationalization (those that are already internationalized and those in an internationalization process) have had to resort to technologies to support the change in their modus operandi. The digital transformation (until now had an essential role in the transformation of organizations, but which was in a relatively slow implementation process) started to perform, in an accelerated way, the base of work for the heads of the organizations to be able to respond to these challenges. In this context, the transformation of the business model, supported by digital technology, has been documented as one of the strategies used to respond to disruptive environmental changes, particularly technologies that help companies identify new business practices. This study aims to find evidence of the importance of integrating and influencing technological innovations in the practice of international business strategy before and during COVID-19 pandemic. The results show the influence of the digitalization on the business strategies.