Digital literacy as a key factor in marketing education and business-academy relationship: A digital transformation approach [comunicação oral]
Date
2025-07-10
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English
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Abstract
The 5th International Conference in Information Technology & Education, to be held at the Federal University of Rio Grande do Norte, in Natal, Brazil, between the 10th and the 12th of July 2025 is a multidisciplinary conference with a special focus on new information technologies in the Education sector.
Keywords
Digital literacy, marketing
Document Type
Conference presentation
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Citation
Viana, C., Faria, S., Nogueira, S., & Rua, O. L. (2025). Digital literacy as a key factor in marketing education and business-academy relationship: A digital transformation approach [comunicação oral]. 5th International Conference in Information Technology & Education, Natal, Brazil, 10-12 July 2025. Repositório Institucional UPT. https://hdl.handle.net/11328/6559
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Open Access