Infoaccessibility on the Websites of inbound markets of Portugal destination

Abstract

In this article we discuss the problem of infoaccessibility and its importance in the promotion of tourist destinations. In the era of globalization and a perspective of constant competitiveness among the territories, a new paradigm arises in the way the tourist offer is available to any type of user, regardless their limitations. The relevance of information and its communication, crucial in the manage-ment of destination’s brand, and the way in which different websites reconfigure and adapt to the European guidelines is one of our main approaches. In this context, the main objective of this article focused on the analysis, espe-cially quantitative, of institutional websites of the main Portuguese inbound mar-kets, in order to understand the degree of compliance with the requirements of the Web Content Accessibility Guidelines 2.0 of the World Wide Web Consortium (W3C). However, we support the analysis in the perspective of the tourist user.