Cayolla, Ricardo

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Ricardo Roseira Cayolla


Currently, Ricardo Roseira Cayolla is an Associate Professor at Portucalense University. Ricardo is the scientific coordinator of the Consumer Neuroscience Lab, from the investigation unit REMIT (research in economics, management and information technologies). His main research area is marketing/sport management focusing on consumer neuroscience, consumer brand relationships, and sustainability. Ph.D. in Marketing and Strategy, Ricardo Cayolla has also a course in Design Thinking for Business Innovation in ESADE. He is a Sports Specialist, presenting and advocating a thesis about his training system in tennis, applied for over twenty years. Beyond the academic field, former professional tennis player, Ricardo is also a tennis coach, writer, sports manager, and with a presence in the media. He owns a Tennis Academy and has written seven books. He’s also a commentator in Eurosport Portugal in tennis. Afiliação: REMIT | Consumer Neuroscience Research Lab

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REMIT – Research on Economics, Management and Information Technologies
Centro de investigação que que tem como objetivo principal produzir e disseminar conhecimento teórico e aplicado que possibilite uma maior compreensão das dinâmicas e tendências económicas, empresariais, territoriais e tecnológicas do mundo contemporâneo e dos seus efeitos socioeconómicos. O REMIT adota uma perspetiva multidisciplinar que integra vários domínios científicos: Economia e Gestão; Ciências e Tecnologia; Turismo, Património e Cultura. Founded in 2017, REMIT – Research on Economics, Management and Information Technologies is a research unit of Portucalense University. Based on a multidisciplinary and interdisciplinary perspective it aims at responding to social challenges through a holistic approach involving a wide range of scientific fields such as Economics, Management, Science, Technology, Tourism, Heritage and Culture. Grounded on the production of advanced scientific knowledge, REMIT has a special focus on its application to the resolution of real issues and challenges, having as strategic orientations: - the understanding of local, national and international environment; - the development of activities oriented to professional practice, namely in the business world.

Resultados da pesquisa

A mostrar 1 - 4 de 4
  • PublicaçãoAcesso Restrito
    Fans' perceptions of pro-environmental sustainability initiatives in sport and triple bottom line benefits
    2023-01-24 - Escadas, Marco; Biscaia, Rui; Kellison, Timothy; Santos, Teresa; Cayolla, Ricardo; Quintela, Joana
    The purpose of this research is to examine fans' perceptions of pro-environmental sustainability initiatives promoted by a professional sport club and the ensuing effects on a triple bottom line (TBL) approach (i.e. fans' socially, environmentally and economically favourable behaviours).
  • PublicaçãoAcesso Aberto
    "If you don’t know me by now": The importance of sustainability initiative awareness for stakeholders of professional sports organizations
    2022-04-19 - Santos, Teresa; Cayolla, Ricardo; Quintela, Joana
    This study explores the importance of sustainable initiatives (SI) in sport for the stakeholders of a professional sports organization (PSO) after three months of absence of the public at the stadiums due to the pandemic situation. Two topics—diversity and inclusion (DIVIN) and the attraction and retention of human capital (ARHC)—were considered and analyzed. A third factor—the distance of residence of the members and the PSO—was considered as an element of the possible relationship between the awareness of the SI and the assessment of the topics in question. A total of 5694 PSO members took an online survey. Through the description of the data, the results show that being aware of the SI performed is a crucial factor for the success of the SI. Distance positively influences SI awareness. The topics considered are rated most positively by members with awareness of the SI, with a higher rating for the topic with the highest external visibility.
  • PublicaçãoAcesso Aberto
    Analysis of travel behaviour of professional sports organisation members to the stadium: Future implications for sustainability
    2023-04-27 - Santos, Teresa; Quintela, Joana; Cayolla, Ricardo
    This research focuses on the analysis of the travel behaviour of paid members of a professional sports organisation (PSO) on the route taken between their areas of residence to the stadium. The aim of this study is to evaluate the relationship between the type of transport, fuel, and number of occupants members selected for this displacement. An online survey was distributed among PSO’s paid members, and a total of 5694 responses were obtained. Data were analysed through descriptive and inferential statistical analysis. Most members travel to the stadium by car (66%); public transport (subway, train, and bus) is used by 23.5%, and only 5.1% use vehicles powered by more environmentally friendly energies. There is a relationship between the distance travelled between members’ residences and the selected means of transport, the fuel used, and the number of people transported. Globally, it is necessary to define policies that promote the use of public transport to the detriment of an individual vehicle. Individually, paid members are required to become aware of the pollution generated when travelling to the stadium, promoting new behaviours (e.g., using a car with more occupants). PSOs can generate new forms of communication to attract new members and alternative sources of income.
  • PublicaçãoAcesso Aberto
    The rooted fan: Exploring suggested improvements to a professional sport team’s sustainability
    2022-06 - Kellison, Timothy; McCullough, Brian P.; Biscaia, Rui; Escadas, Marco; Santos, Teresa; Cayolla, Ricardo
    Sustainability initiatives in sport have the potential to tap large audiences and encourage climate action at events and in consumers’ daily life. However, their effectiveness depends on the acceptance of fans and other supporters (McCullough & Trail, 2021). Fans’ sustainable behaviors during sporting events and in daily life have been subject to researchers’ attention (Casper et al., 2021). Despite the many professional sport teams (PSTs) that have carried out campaigns to increase awareness of environmental problems (Cayolla et al., 2021), the effects of these campaigns among different types of fans are still unclear (Trail & McCullough, 2018). In addition, the suspension of almost all top sport leagues worldwide in the 2020–21 season (Weimar et al., 2021) limited the understanding of fans’ sustainable awareness and behaviors during sport events. Thus, this study aims to gain greater knowledge about the importance of PST sustainability initiatives for fans. [...]