Cayolla, Ricardo

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Cayolla

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Ricardo

Nome

Ricardo Roseira Cayolla

Biografia

Currently, Ricardo Roseira Cayolla is an Associate Professor at Portucalense University. Ricardo is the scientific coordinator of the Consumer Neuroscience Lab, from the investigation unit REMIT (research in economics, management and information technologies). His main research area is marketing/sport management focusing on consumer neuroscience, consumer brand relationships, and sustainability. Ph.D. in Marketing and Strategy, Ricardo Cayolla has also a course in Design Thinking for Business Innovation in ESADE. He is a Sports Specialist, presenting and advocating a thesis about his training system in tennis, applied for over twenty years. Beyond the academic field, former professional tennis player, Ricardo is also a tennis coach, writer, sports manager, and with a presence in the media. He owns a Tennis Academy and has written seven books. He’s also a commentator in Eurosport Portugal in tennis. Afiliação: REMIT | Consumer Neuroscience Research Lab

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Organização
REMIT – Research on Economics, Management and Information Technologies
Centro de investigação que que tem como objetivo principal produzir e disseminar conhecimento teórico e aplicado que possibilite uma maior compreensão das dinâmicas e tendências económicas, empresariais, territoriais e tecnológicas do mundo contemporâneo e dos seus efeitos socioeconómicos. O REMIT adota uma perspetiva multidisciplinar que integra vários domínios científicos: Economia e Gestão; Ciências e Tecnologia; Turismo, Património e Cultura. Founded in 2017, REMIT – Research on Economics, Management and Information Technologies is a research unit of Portucalense University. Based on a multidisciplinary and interdisciplinary perspective it aims at responding to social challenges through a holistic approach involving a wide range of scientific fields such as Economics, Management, Science, Technology, Tourism, Heritage and Culture. Grounded on the production of advanced scientific knowledge, REMIT has a special focus on its application to the resolution of real issues and challenges, having as strategic orientations: - the understanding of local, national and international environment; - the development of activities oriented to professional practice, namely in the business world.

Resultados da pesquisa

A mostrar 1 - 4 de 4
  • PublicaçãoAcesso Restrito
    Marketing and smart technologies: Proceedings of ICMarkTech 2021
    2022-03-15 - Reis, José Luís; Peter, Marc K.; Bogdanivic, Zorica; Cayolla, Ricardo
    This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2021), held at University of La Laguna, Tenerife, Spain, during December 2–4, 2021. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.
  • PublicaçãoAcesso Restrito
    Fans' perceptions of pro-environmental sustainability initiatives in sport and triple bottom line benefits
    2023-01-24 - Escadas, Marco; Biscaia, Rui; Kellison, Timothy; Santos, Teresa; Cayolla, Ricardo; Quintela, Joana
    The purpose of this research is to examine fans' perceptions of pro-environmental sustainability initiatives promoted by a professional sport club and the ensuing effects on a triple bottom line (TBL) approach (i.e. fans' socially, environmentally and economically favourable behaviours).
  • PublicaçãoAcesso Restrito
    Fournier (BRQ) Versus Rusbult (IM): Is Love Really Important in Consumer-Brand Relationship?
    2020-01 - Loureiro, Sandra; Reis, José Luís; Cayolla, Ricardo
    Assuming the meaning and value that brands have for consumers, this paper developed a structured viewpoint in the consumer-brand relationship. This paper explores the fact that there are deep investments by consumers in their relationships with brands. The objectives of the article are, first, to present the two main consumer-brand relationship models (Brand Relationship Quality—BRQ, Investment Model—IM) and, second, to challenge the importance of Love in the relationships established between consumers and brands.
  • PublicaçãoAcesso Restrito
    Environmental sustainability and sports management: A review of marketing contributions and discussion of future research opportunities
    2023-09-05 - Escadas, Marco; Cayolla, Ricardo
    In this research, we provide an overview of the increasing area of environmental sustainability in the sports management field and discuss future research opportunities. Through a division of topics that we consider most impactful, a selection of the research that has been implemented is presented, as well as their results and possible future directions. We conclude with a final reflection to extend and deepen sustainability studies in sport management.