Cayolla, Ricardo

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Ricardo Roseira Cayolla


Currently, Ricardo Roseira Cayolla is an Associate Professor at Portucalense University. Ricardo is the scientific coordinator of the Consumer Neuroscience Lab, from the investigation unit REMIT (research in economics, management and information technologies). His main research area is marketing/sport management focusing on consumer neuroscience, consumer brand relationships, and sustainability. Ph.D. in Marketing and Strategy, Ricardo Cayolla has also a course in Design Thinking for Business Innovation in ESADE. He is a Sports Specialist, presenting and advocating a thesis about his training system in tennis, applied for over twenty years. Beyond the academic field, former professional tennis player, Ricardo is also a tennis coach, writer, sports manager, and with a presence in the media. He owns a Tennis Academy and has written seven books. He’s also a commentator in Eurosport Portugal in tennis. Afiliação: REMIT | Consumer Neuroscience Research Lab

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REMIT – Research on Economics, Management and Information Technologies
Centro de investigação que que tem como objetivo principal produzir e disseminar conhecimento teórico e aplicado que possibilite uma maior compreensão das dinâmicas e tendências económicas, empresariais, territoriais e tecnológicas do mundo contemporâneo e dos seus efeitos socioeconómicos. O REMIT adota uma perspetiva multidisciplinar que integra vários domínios científicos: Economia e Gestão; Ciências e Tecnologia; Turismo, Património e Cultura. Founded in 2017, REMIT – Research on Economics, Management and Information Technologies is a research unit of Portucalense University. Based on a multidisciplinary and interdisciplinary perspective it aims at responding to social challenges through a holistic approach involving a wide range of scientific fields such as Economics, Management, Science, Technology, Tourism, Heritage and Culture. Grounded on the production of advanced scientific knowledge, REMIT has a special focus on its application to the resolution of real issues and challenges, having as strategic orientations: - the understanding of local, national and international environment; - the development of activities oriented to professional practice, namely in the business world.

Resultados da pesquisa

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  • PublicaçãoAcesso Restrito
    The Portuguese Football Federation's New Paradigm During COVID-19
    2021-07 - Coelho e Silva, Manuel; Seabra, André; Cayolla, Ricardo
    Sport is probably the main form of physical activity. Football (i.e., soccer) is often mentioned as the most popular sport. Not surprisingly, the Portuguese Football Federation (FPF) consistently registers the largest number of participants among 60 sport federations that are recognized by the Portuguese Government. To enhance quality, FPF created the Portugal Football School (PFS) aimed to promote education and applied research in parallel to knowledge transfer. The targets are players, managers, clinical professionals, nutritionists, and media. Until the emergence of the current pandemic, COVID-19, the educational model followed the traditional classroom setting for teaching and learning. This chapter's focus will be only on the PFS Education area and presenting results related to the PFS courses and participants in the pre-COVID-19 period and during COVID-19 pandemic time.
  • PublicaçãoAcesso Aberto
    Sacrifice for a brand: three expert visions of the fans relationships toward a football club [abstract]
    2020 - Loureiro, Sandra; Cayolla, Ricardo
    This research was carried out with the aim of contributing to understanding of the concept of sacrifice associated with marketing and the relationship between brand and consumer. Fundamentally what we want to know is, in general, what leads someone to make sacrifices for a brand. We seek a “deep understanding of the actors, interactions, sentiments, and behaviors occurring for a specific process through time” (Woodside, 2010, p. 6). The areas of philosophy, journalism and football analysis were chosen because of the broad spectrum in society. There are two main objectives: 1st to search for a different perspective to understand the phenomenon; 2nd to have a global idea about football and fans. This is another step towards understanding the fans, the environment, the context and also the football phenomenon in a broader perspective.
  • PublicaçãoAcesso Restrito
    Fournier (BRQ) Versus Rusbult (IM): Is Love Really Important in Consumer-Brand Relationship?
    2020-01 - Loureiro, Sandra; Reis, José Luís; Cayolla, Ricardo
    Assuming the meaning and value that brands have for consumers, this paper developed a structured viewpoint in the consumer-brand relationship. This paper explores the fact that there are deep investments by consumers in their relationships with brands. The objectives of the article are, first, to present the two main consumer-brand relationship models (Brand Relationship Quality—BRQ, Investment Model—IM) and, second, to challenge the importance of Love in the relationships established between consumers and brands.