Lobo, Carla Azevedo
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Lobo
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Carla Azevedo
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Carla Azevedo Lobo
Biography
Carla Azevedo Lobo é doutorada em Gestão pela Universidade Portucalense. É Professora Auxiliar da Universidade Portucalense e leciona em cursos de Licenciatura, Mestrado e Doutoramento, na área das Ciências Empresariais. É também Coordenadora do Curso de Licenciatura em Gestão, desde 2010. É investigadora do REMIT (Research on Economics, Management and Information Technologies). Foi a Investigadora Responsável do Projeto de Investigação ("IEcPBI”) na área dos Negócios Internacionais, financiado pelo COMPETE 2020, FEDER e FCT, entre 2018 - 2022.
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Investigadora do REMIT - Research on Economics, Management and Information Technologies (departamento: DEG)
2E1D-CA98-5832
57210261298
G-9840-2016Research Projects
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REMIT – Research on Economics, Management and Information Technologies
Centro de investigação que que tem como objetivo principal produzir e disseminar conhecimento teórico e aplicado que possibilite uma maior compreensão das dinâmicas e tendências económicas, empresariais, territoriais e tecnológicas do mundo contemporâneo e dos seus efeitos socioeconómicos. O REMIT adota uma perspetiva multidisciplinar que integra vários domínios científicos: Economia e Gestão; Ciências e Tecnologia; Turismo, Património e Cultura.
Founded in 2017, REMIT – Research on Economics, Management and Information Technologies is a research unit of Portucalense University. Based on a multidisciplinary and interdisciplinary perspective it aims at responding to social challenges through a holistic approach involving a wide range of scientific fields such as Economics, Management, Science, Technology, Tourism, Heritage and Culture.
Grounded on the production of advanced scientific knowledge, REMIT has a special focus on its application to the resolution of real issues and challenges, having as strategic orientations:
- the understanding of local, national and international environment;
- the development of activities oriented to professional practice, namely in the business world.
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Publication Restricted Access Exploring the relationship between innovation, entry modes and destination countries2024-01-03 - Lobo, Carla Azevedo; Santos-Pereira, Carla; Durão, Natércia; Azevedo, MónicaIn a world characterized by globalization, where the internationalization of businesses is pivotal for their prosperity, innovation is emerging as a pivotal strategic choice influencing their growth and competitive edge. Despite the broad consensus on the growing importance of internationalization and innovation, some questions arise about the relationship of innovation with entry modes with less commitment to the market and with destination markets with less risks. In order to determine whether there is a pattern of relationship between internationalization modes, destination markets, and innovation for Portuguese firms, the objective is to study this possibility. To achieve this goal, we carried out an online questionnaire survey to collect data. The questionnaire was carefully designed based on a literature review and included various variables related to the internationalization of firms. It was sent to all 8183 firms listed in the AICEP database of Portuguese internationalized firms through Google Forms tool. The data was collected over an 8-month period, starting in May 2019. To analyze the data, we used IBM SPSS Statistics 27.0 software, applying a quantitative approach. We employed Quantitative Analysis Methodologies: Univariate and Multivariate Exploratory Factorial Analysis (EFA), Correlation analysis and the nonparametric tests Chi-square and Mann-Whitney. Based on the findings, the empirical evidence clearly demonstrates that firms employing internationalization modes demanding higher commitment, along with those targeting geographically and psychologically distant markets, place significantly greater emphasis on innovation as a pivotal factor driving their international expansion.Publication Restricted Access Internationalize? Why? - Motivations of Portuguese firms2020-04 - Durão, Natércia; Lobo, Carla Azevedo; Santos-Pereira, Carla; Maldonado, Isabel; Pacheco, Luís MiguelBusiness internationalization has become in recent decades, more than a requirement, a strategy of many firms, regardless their size or age. Besides trying to reach new markets and new clients, internationalization has turned into a strategy of the organization itself, far beyond its need to survive. Several authors highlight the company's growth strategies, in which facing the difficulty of growing in the national market given the increased competition, the public policies restricting business expansion, among others, the company chooses to go international and take advantage of the opportunities created in a new market. The Dunning model (1992) was based on four motivational factors: resource-seeking, market-seeking, efficiency-seeking and strategic asset-seeking. Although this typology was an important reference to explain the motivations for international expansion of multinationals from developed countries, empirical evidence has shown that the motivations of smaller companies can be quite different. Accordingly, some studies make a more extensive and complementary proposal. They suggest that there are two types of factors: the reactive and the mixed factos, that can influence the strategic management of internationalization. Reactive motivations include internationalization by drag and the imperatives of the business itself. At mixed motivations, authors consider, for example, geographical proximity and cultural affinities, the advantage of economies of scale, the use of the country's image and also government support. The reasons underlying the decision of firms' internationalization may therefore have different segmentations, and may well differ when it comes to SMEs or large firms. This work aims to identify the determinants that motivated the internationalization decision of portuguese firms, namely to understand whether they adopt a reactive or more proactive approach, that we can naturally associate with a strategy of reaction to, for instance, the retraction of internal demand, or a more active strategy that is part of the new mission or vision of the company. It will also be tried to ascertain whether there are any diferences in the most frequent motivations between the smallest and the largest companies. To achieve this goal we will use Quantitative Analysis Methodologies, through Descriptive and Inferential Analysis. Data were collected from 238 valid responses questionnaire and were treated by IBM SPSS Statistics 24.0 software. Our preliminar results show that the most important determinants for internationalization are in line with those defined by the Dunning model, despite the size or age of the firm.