Carla Azevedo Lobo

Lobo, Carla Azevedo

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Lobo

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Carla Azevedo

Name

Carla Azevedo Lobo

Biography

Carla Azevedo Lobo é doutorada em Gestão pela Universidade Portucalense. É Professora Auxiliar da Universidade Portucalense e leciona em cursos de Licenciatura, Mestrado e Doutoramento, na área das Ciências Empresariais. É também Coordenadora do Curso de Licenciatura em Gestão, desde 2010. É investigadora do REMIT (Research on Economics, Management and Information Technologies). Foi a Investigadora Responsável do Projeto de Investigação ("IEcPBI”) na área dos Negócios Internacionais, financiado pelo COMPETE 2020, FEDER e FCT, entre 2018 - 2022. Afiliação: Investigadora do REMIT - Research on Economics, Management and Information Technologies (departamento: DEG)

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REMIT – Research on Economics, Management and Information Technologies

Centro de investigação que que tem como objetivo principal produzir e disseminar conhecimento teórico e aplicado que possibilite uma maior compreensão das dinâmicas e tendências económicas, empresariais, territoriais e tecnológicas do mundo contemporâneo e dos seus efeitos socioeconómicos. O REMIT adota uma perspetiva multidisciplinar que integra vários domínios científicos: Economia e Gestão; Ciências e Tecnologia; Turismo, Património e Cultura. Founded in 2017, REMIT – Research on Economics, Management and Information Technologies is a research unit of Portucalense University. Based on a multidisciplinary and interdisciplinary perspective it aims at responding to social challenges through a holistic approach involving a wide range of scientific fields such as Economics, Management, Science, Technology, Tourism, Heritage and Culture. Grounded on the production of advanced scientific knowledge, REMIT has a special focus on its application to the resolution of real issues and challenges, having as strategic orientations: - the understanding of local, national and international environment; - the development of activities oriented to professional practice, namely in the business world.

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Open Access
Os fatores potenciadores da estratégia de internacionalização e o desempenho internacional das empresas portuguesas
2019-11 - Durão, Natércia; Lobo, Carla Azevedo; Santos-Pereira, Carla
A remoção progressiva das barreiras ao comércio internacional abriu portas e criou oportunidades tanto para as grandes como para as pequenas empresas, não se restringindo apenas às empresas mais ousadas ou às especialmente vocacionadas para atividades externas. As modalidades de internacionalização também deixaram de ser apenas a tradicional exportação para um cliente distante ou a abertura de uma filial no exterior, para passarem a incorporar as mais variadas formas de internacionalização, desde o comércio intraempresa, investimentos cruzados entre empresas de diversos países e sobretudo variados tipos de acordos de cooperação em que participam empresas de diversas dimensões, empresas financeiras, governos, instituições supranacionais, entre outras. Pode acontecer, inclusive, que a internacionalização por parte de certa empresa se inicie não pela exportação de bens ou serviços, mas logo pela criação de uma unidade produtiva no exterior ou que simplesmente nasça já global, as chamadas born globals. A justificar algumas destas mudanças ocorridas nas últimas décadas estiveram algumas alterações que têm repercussões nas estratégias de internacionalização das empresas: o protagonismo adquirido pelas empresas de pequena e média dimensão que, através de métodos muito diversos, estendem a sua atividade além-fronteiras, mostrando que a atividade externa não é um exclusivo das grandes multinacionais; toda a evolução das tecnologias de informação e comunicação exerceu também um efeito muito positivo nesta nova era da internacionalização.
Open Access
The importance of internationalization strategy for innovation in Portuguese firms
2020-08 - Durão, Natércia; Santos-Pereira, Carla; Azevedo, Mónica; Maldonado, Isabel; Lobo, Carla Azevedo
Innovation and internationalization seem to be vital strategies for the survival and growth of companies facing an increasingly competitive global environment. The twoway link between these two factors has become a topic of interest among researchers. Although innovation and internationalization are highly related activities, the role played by innovation in the internationalization process of firms has been analysed by internationalization, others consider that innovation can be a consequence of internationalization process. Given the great importance of small and medium-sized enterprises (SMEs) for the growth of economies, part of literature has paid special attention to this kind of enterprises. The aim of this study is to explore the relationship between innovation and internationalization within Portuguese firms, in particular to analyse whether Portuguese entrepreneurs consider innovation as an important factor in the process of internationalisation. To achieve this goals, we will use descriptive and inferential data analysis techniques.
Open Access
The importance of the skills in business digitalization for the internationalization strategy: Evidence for Portuguese firms
2020 - Santos-Pereira, Carla; Durão, Natércia; Moreira, Fernando; Lobo, Carla Azevedo
To meet the requirements of both national and international competition firms need to engage in a continuous innovation process and constantly restructure their operations. Firms must find new ways to develop a competitive advantage, which entails searching for and acquiring new skills, resources and competences. Traditional theories of internationalization focused mainly on multinational firms, giving less importance to entrepreneurs with their small businesses. However, the development of the business world has been breaking all boundaries with the increasing internationalization of firms, not dependent on their size, activity sector or geographical area of origin. It is also widely acknowledged that organizations have suffered a large evolution at the technological level where the traditional barriers of information and knowledge transferring have been progressively eliminated. Digital transformation (DT), in business practice can enable significant competitive advantage. DT can also be seen as a deep and accelerating transformation with regard to processes, activities, competences and models, in order to take advantage of the changes and opportunities offered by the inclusion of digital technologies into an organization. In the literature of business internationalization, a large number of scientific studies focus on the determinants of internationalization and more specifically, on their relationship with the success / failure of internationalization. However, few of them analyze the entrepreneur’s perspective. Therefore, this work aims to present a study focused on the entrepreneur’s perception about the internationalization process of his company, more specifically, about the factors that enhanced the company entry into foreign markets as well as the constraints found in this process. In this project, through an empirical study from a sample of 195 Portuguese International firms, we intend to confirm if the integration of technological innovations in business practice can enable significant competitive advantage including in business internationalization.
Open Access
The enhancers of the internationalization strategy and its relation with business performance – the Portuguese case
2020-09 - Lobo, Carla Azevedo; Santos-Pereira, Carla; Durão, Natércia
Internationalization theories have been growing interest among researchers. However, as they mainly focused on the internationalization process of big and mature firms, it was thought that they need some other approaches that consider the challenges of small and younger firms. A growing flow of research on international new ventures(INV) has sought to understand the causes, processes and outcomes of the decision of smaller and younger firms to enter in foreign markets. The INV model states that some young SME’s rapidly internationalize exporting to distant markets practically since birth. Thus, instead of following the internationalization process theory, that states that firms enter new markets gradually, slowly compromising their resources in the development of export activities, these INV enter international markets almost immediately, without waiting until they have acquired experience in the domestic market with success. The perspective on international new ventures thus emphasizes the role of individual knowledge to argue that international ventures do not need organizational experiences, routines or capabilities to succeed in external markets. On the contrary, the international experiences of founders and other key managers can replace such shortcomings. In other words, the entrepreneur's role can define the firm's ability to acquire and operationalize its resources, thus being able to influence business performance, especially of international businesses. The growing popularity of this new perspective on international new ventures has created a body of literature on this issue and of its influence on international business performance. Aiming to analyze the existence of an association between international business performance and the factors that act, on the entrepreneur perspective, as enhancers of the internationalization strategy, an online questionnaire survey was conducted with several variables, based on the literature review. The questionnaire was sent to all firms registered in the AICEP database of Portuguese internationalized firms, by sending a link via e-mail and using the Google Forms tool between May 2019 and January 2020. Data collected from the 238 valid responses (Portuguese international firms) were treated by IBM SPSS Statistics 26.0 software through a quantitative approach based on a descriptive, exploratory and inferential analysis. In accordance with International New Ventures Theory, the Strategic Choice view and Network theory, we expect to find evidence of the correlation between the factors that act, on the entrepreneur perspective, as enhancers of the internationalization strategy and the percentage of business that resulted from internationalization (termed “Turnover”). We also intend to ascertain if there is any evidence of the importance of the enhancing factors related to skills, knowledge and networks in international business performance.
Open Access
International business performance and the enhancers of the internationalization strategy in Portuguese firms
2019 - Lobo, Carla Azevedo; Durão, Natércia; Santos-Pereira, Carla
As business has become increasingly global, firms have been defied to develop a distinct approach in terms of business resources, skills and capabilities. The way in which these factors are organized and directed depend upon the role played by the entrepreneur within the company. In other words, the entrepreneur's role can define the company's ability to acquire and operationalize its resources, thus being able to influence business performance, especially of international businesses. Research on factors affecting internationalization is attracting growing interest, but few empirical works focus on the perspective of the entrepreneur. Aiming to analyze the existence of an association between international business performance and the factors that act, on the entrepreneur perspective, as enhancers of the internationalization strategy, an online questionnaire survey was conducted with several variables, based on the literature review. Data collected from the 311 valid responses (Portuguese international firms) were treated by IBM SPSS Statistics 24.0 software. The statistical analyses used were Descriptive Analysis (frequency analysis, descriptive statistics and graphical representations), Inferential Analysis (Spearman´s ordinal correlation, Kruskall-Wallis Test and Chi-Square Test), Reliability Analysis (Cronbach´s alpha) and Categorical Principal Components Analysis (CATPCA). In accordance with International New Ventures Theory, the Strategic Choice view and Network theory, we found evidence of the positive correlation between international experience of the employees and the percentage of business that resulted from internationalization. We also concluded that there is evidence of the importance of specific skills of the employees, of propensity to take risks and the importance of Networks, in international business performance.
Open Access
Digital Transformation Strategies and AI Gen for Sustainable Business Development
2024-06-30 - Santos-Pereira, Carla; Lobo, Carla Azevedo; Moreira, Fernando
The Special Issue "Digital Transformation Strategies and AI Gen for Sustainable Business Development" delves into the pivotal role that digital transformation and artificial intelligence (AI) play in fostering sustainable business practices. This Special Issue explores the intersection of cutting-edge AI technologies and digital strategies, highlighting their potential to drive sustainability in various business sectors. Emphasis is placed on how these technologies can be leveraged to enhance efficiency, reduce environmental impact, and create innovative business models that prioritize long-term ecological balance. The articles within this Special Issue examine case studies, theoretical frameworks, and practical implementations of AI and digital transformation, providing a comprehensive overview of their benefits and challenges. Key topics include the integration of AI in supply chain management, the development of smart cities, the role of big data in sustainability, and the ethical considerations of AI deployment. This collection aims to provide valuable insights for academics, industry professionals, and policymakers interested in the sustainable evolution of businesses through advanced technological interventions.
Open Access
The interplay of innovation and internationalisation in the foreign market entry mode and international market selection process of SMEs
2023-12-15 - Azevedo, Mónica; Lobo, Carla Azevedo; Santos-Pereira, Carla; Durão, Natércia; Gerschewski, Stephan
In an interconnected, globalised world where the success of companies increasingly relies on internationalisation, innovation has emerged as a crucial strategic decision for firm’s strong development and competitiveness. While there tends to be a consensus in the literature regarding the growing significance of internationalisation and innovation, certain questions arise regarding the relationship between innovation and entry modes with lower market commitment as well as destination markets with lower risks. This study aims to investigate whether a discernible pattern of relationship exists between internationalisation modes, destination markets, and innovation among small and medium-sized Portuguese firms. To accomplish this research objective, we developed and distributed an online questionnaire survey and collected empirical data from Portuguese SMEs. The final dataset consisted of 310 valid responses, which were subjected to statistical analysis using IBM SPSS 27.0 Statistics software. Considering the categorical nature of the data (measured on a nominal or ordinal scale), we applied robust quantitative analysis techniques. More specifically, we employed exploratory statistical analyses, including univariate and multivariate exploratory factorial analysis (EFA), as well as inferential analysis (e.g., Spearman's correlation and Chi-square test for correlation analysis, and Mann-Whitney nonparametric test). Our findings provide empirical evidence that companies employing internationalisation modes requiring greater commitment, along with those targeting geographically and psycho-logically distant destination markets, tend to attach greater importance to innovation as a determinant of internationalisation. Our study carries important theoretical and practical implications.
Restricted Access
Exploring the relationship between innovation, entry modes and destination countries
2024-01-03 - Lobo, Carla Azevedo; Santos-Pereira, Carla; Durão, Natércia; Azevedo, Mónica
In a world characterized by globalization, where the internationalization of businesses is pivotal for their prosperity, innovation is emerging as a pivotal strategic choice influencing their growth and competitive edge. Despite the broad consensus on the growing importance of internationalization and innovation, some questions arise about the relationship of innovation with entry modes with less commitment to the market and with destination markets with less risks. In order to determine whether there is a pattern of relationship between internationalization modes, destination markets, and innovation for Portuguese firms, the objective is to study this possibility. To achieve this goal, we carried out an online questionnaire survey to collect data. The questionnaire was carefully designed based on a literature review and included various variables related to the internationalization of firms. It was sent to all 8183 firms listed in the AICEP database of Portuguese internationalized firms through Google Forms tool. The data was collected over an 8-month period, starting in May 2019. To analyze the data, we used IBM SPSS Statistics 27.0 software, applying a quantitative approach. We employed Quantitative Analysis Methodologies: Univariate and Multivariate Exploratory Factorial Analysis (EFA), Correlation analysis and the nonparametric tests Chi-square and Mann-Whitney. Based on the findings, the empirical evidence clearly demonstrates that firms employing internationalization modes demanding higher commitment, along with those targeting geographically and psychologically distant markets, place significantly greater emphasis on innovation as a pivotal factor driving their international expansion.
Open Access
Innovations in sustainable Higher Education: Generative AI and the future of teaching and learning
2024-10-01 - Moreira, Fernando; Santos-Pereira, Carla; Lobo, Carla Azevedo
Special Issue Information: The role of higher education is being radically changed through the most crucial and advanced generation of AI, known as Generative Artificial Intelligence. This special issue of our journal is chiefly devoted to discussing sustainable advances in higher education learning, primarily in terms of generative AI's effects on instruction and education. [...]
Open Access
A Possible Relationship Between Internationalization and Innovation Strategies: An Analysis of Portuguese SMEs
2021-06-30 - Azevedo, Mónica; Maldonado, Isabel; Lobo, Carla Azevedo; Santos-Pereira, Carla; Durão, Natércia
The importance of internationalization for firm’s survival and growth seems to be consensual among the researchers on this topic. Innovation is also considered a key factor for firm’s development and competitiveness. Moreover, the relationship between innovation and internationalization has become a matter of increasingly interest in the literature and can be analysed according to two streams: innovation as cause or consequence of companies’ internationalization. Additionally, given the great importance of small and medium-sized enterprises (SMEs) for the growth of economies, part of literature has paid special attention to this kind of enterprises. The purpose of this work is to verify the existence of a possible relationship between internationalization and innovation strategies among Portuguese firms by exploring whether Portuguese entrepreneurs consider innovation as an important factor or a motivation in the internationalization process. To achieve this goals, and based on data obtained from an online questionnaire survey, descriptive and inferential data analysis techniques are used. In particular, graphical representations, descriptive measures and also, Mann-Whitney and Kruskal-Wallis (with multiple comparisons) non-parametric tests.

Lobo, Carla Azevedo

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